Video for Public Relations:Master Video & Live Streaming

To Build Your Brand

@MikeDelgado

Video Trends

Business Challenges

Use Cases

Snapchat & Instagram

360° Video & VR

Video Apps & Tools

Live Video Best Practices

ex.pn/prnews

VIDEO TRENDS

Online video accounted

for 60% of all web

traffic in 2013, but

projected to make up

to 76% by 2018.

Cisco Visual Networking Forecast, 2016

RISE OF VIDEO VIEWING

Videos are now

viewed 8 billion

times daily on

Facebook, up from 1

billion a year ago.Mendelsohn, Facebook VP, 2016

In five years, most

of Facebook will

be video.Zuckerberg, 2016

RISE OF VIDEO VIEWING

People comment

10X more on

Facebook Live videos

than on regular videos.Facebook Blog, 2016

RISE OF LIVE VIDEO

People spend 3X

longer watching live

video vs. watching

recorded video.SocialMediaToday, 2016

Americans spend 29%

of their time watching

video vertically,a

compared with only 5%

in 2010.KPCB Research, 2016

Mobile phones are

used in portrait mode

98% of the time.Mobile Marketer, 2016

RISE OF VERTICAL VIDEO

Full-screen vertical

video ads on

Snapchat have 9X

higher completion

rate vs. horizontal

mobile video ads.John Steinber, CEO Daily Mail

RISE OF VERTICAL VIDEO

Facebook vertical

video ads receive

3X better CPMs.AdWeek, 2016

RISE OF VERTICAL VIDEO

The rise of mobile

phones has sharply

increased the number

of vertical videos on

YouTube. Uploads of

vertical videos has

grown 50% in 2015.New York Times, 2015

RISE OF VERTICAL VIDEO

85% of Facebook

video is watched

without sound.Digiday, 2016

1/3 of Snapchat

users have sound

turned off. MarketingLand, 2016

RISE OF SUBTITLED VIDEO

Augmented reality market

is expected to grow from

60 million users in 2013 to

200 million in 2018.Statista, 2016

RISE OF AUGMENTED VIDEO

550 million VR

headsets could be sold

by 2025. 171 million

could be using VR

hardware by 2018.Motley Fool, 2016

RISE OF VIRTUAL REALITY

AR, VR and Mixed

Reality is set to

become a $165 Billion

dollar industry by 2020.TheNextWeb, 2016

RISE OF MIXED REALITY

CHALLENGES

FEAR

COMPLIANCE

TECH

BUDGET

TROLLS

USE CASES

SAP hosts conference

interviews live on Periscope

and Facebook Live.

THOUGHTLEADERSHIP

AMA

Ryan Holmes, CEO of

HootSuite, hosted an

AMA on Periscope to

answer questions

from businesses.

AMA

Facebook CEO Mark

Zuckerberg hosts live

Facebook videos to

shares updates &

answers questions

Experian hosts live

interviews across different

video channels.

INTERVIEWS

Adobe uses live

video to teach and

inspire artists to

use their tools.

TUTORIALS

PRODUCTLAUNCHES

SanDisk launched a

new product on

Periscope using an

influencer account

SNAPCHAT INSTAGRAM

SNAPCHAT STATS

Snapchat videos are

receiving 10 billion views

per day – averaging 150

million daily users.

STORYBOARDING 10-SECOND SNAPS

KEEP IN MIND THOSE WITHOUT SOUND

Brands are using

Geofilters on Snapchat

to reach their target

audiences: conferences,

events, schools, offices

GEOFILTERS

SNAPCHAT GEOFILTER PROCESS

Create geofence

100 meters around

location due to GPS

fluctuations.

Analytics limited to

uses and views.

SNAP SPECTACLES

Spectacles allow you to

record 180 degree video

that can be uploaded into

Snapchat. Rumor is that

360 video is next.

INSTAGRAM

Instagram has 300 million

daily active users. 80% of

users are outside the

United States. Instagram

launched Stories in August

2016.

The Instagram user

experience (and FB

Stories) is much more

intuitive than Snapping.

INSTAGRAM

Ease of discoverability on

Instagram makes it a

prime channel for brands.

INSTAGRAM

Most people have

larger followings on

IG, which has led

many people to

spend more time

creating Instagram

stories (instead of

Snapchat).

INSTAGRAM

STATS

Snapchat views has

decreased 40% since

IG Stories launched. It

will be interesting to see

how FB stories will

change usage more.

360° VIDEO & VR

360° video gives viewers

control on what they want

to focus on. It’s the

gateway drug to VR.

VIEWER CONTROL

MEMORABLE

Live 360° video

creates experiences for

viewers (which are

more memorable than

flat video). Immersion

can lead to conversion.

INCLUSION

360° video helps

people feel part of

events. Imagine

having a 360 view of a

favorite performance

or game.

EDUCATION

Teachers are using

360° video to help

kids experience

locations and events.

VIDEO TOOLS & APPS

ex.pn/equipment

TRIPOD

LIGHTING

MICROPHONE

LENSES

EDITING APP

You want a tripod that is lightweight, small

and easy to set-up when going to locations.

You need a phone holder to easily switch

between vertical & horizontal shots.

Use lighting kits to remove shadows.

You should have a shotgun microphone,

lavalier mic, and handheld.

Get a lens kit with a wide angle and zoom.

Dozens of apps to edit video:

iMovie, Video Shop, Splice, etc.

Shoot 360 photos and video with a Ricoh

Theta S, Kodak SP360, IC Real Tech Allie,

or GoPro 360 Rig

Editing 360 video requires software

like Adobe Premier.

ex.pn/spatial >>>

BEST PRACTICES

Test wifi, lighting,

microphone, camera

positioning, battery,

commenting, and

saving process.

TESTING

Keep most important

visuals on top-third

of your screen in

portrait mode.

POSITION@Experian_US

Choose topics your

target audience cares

about. Use content from

popular blog posts.

KEY TOPICS@AmandaAbella

Welcome

Introduce Topic

Share Insights

Engage

Recap

TEMPLATE

@SophiaBera

Heavily promote your

live video event 7

days before your live

streaming event.

PROMOTE@HisAndHerMoney

Track questions and

names of engagers

to understand

community better &

fuel future content

CURATION

@SavingsATLMoms

You can’t ignite your

audience if you aren’t lit.

LIGHTING

@EbongEka

Presenter should

engage with viewers

by asking questions,

responding to

questions, sharing

insights, and

providing value.

ENGAGE

Upload favorite live videos

to YouTube, Facebook.

Create a blog post around

topic (embedding video).

Use audio for podcasts.

REPACKAGE

@jjeffrose

@PatFlynn

Track metrics: engagement,

viewers, replays, shares on

social channels, follower

growth, etc

ANALYTICS

Live streaming is a way to keeping your community locked in.

Q&A