PowerPoint Presentation

Umm How does Snapchat Work?* *and other new video platforms.#BlogElevated@EricTTung

Hi, Im @EricTTung

Full-Time Social Media Manager at Nowhere. #HIREERIC#33 Social Media Influencer via ForbesCo-Founder & Board Member of Social Media Association of Houston@EricTTung

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How many of you have cut the cord?

@EricTTung

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@EricTTung

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Video used to be on a schedule. @EricTTung

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Or at least sequential.@EricTTung

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Now its always on, and more powerful than ever before. @EricTTung

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This is John Oliver

You Probably recognize him.

His debut Last Week Tonight garnered 1.11 million viewers.

@EricTTung

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This is

You Probably dont recognize her.

She turned 20 this year.

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This is her YouTube Channel

@EricTTung

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She has

10 million YouTube subscribers.

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A clothing line@EricTTung

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A smell.@EricTTung

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Who makes more of an impact: Beth or John?@EricTTung

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This is the impact of social video.@EricTTung

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What Were NoodlinWhat is Social Video?What is the History of Social Video?Whats the Potential for Video?Social Video Strategies. Workshop: How to use these platforms.Q&A

@EricTTung

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Social Video Timeline2012-Sept 2016 Google Hangouts on Air2013-Ongoing YouTube LiveFeb 2015-Ongoing MeerkatMar 2015-Ongoing Periscope2011-Ongoing SnapchatAug 2016-Ongoing Instagram StoriesApr 2016-FB LiveAug 2015-Aug 2016 BlabVideo AppsMulti-PersonLivestream AppsJan 2013-Ongoing Vine

So Why the Explosion in Social Video?@EricTTung

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1. Camera Quality@EricTTung

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2. Screen Quality@EricTTung

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3. Network Quality@EricTTung

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Quick OverviewPlatformBasedUsersLimitFormatLifeSnapchatApp800 million10 secLive Recorded24 HrsInstagram StoriesApp500 million*10 secLive Recorded24 HrsPeriscopeApp/Twitter10 millionNoneLive Stream24 Hrs?Facebook LiveApp/FB1.7 billion*60minLive StreamForever

*parent app@EricTTung

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Yes, Snapchat has 800 million users. @EricTTung

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(How many of you are on LinkedIn?)@EricTTung

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They only have 450 million users.@EricTTung

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Whats the Potential for Video?@EricTTung

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(Are Snapchatters all teenagers?)@EricTTung

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@EricTTung

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60% of All Smartphone Users are on Snapchat@EricTTung

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Snapchats Daily Views have Increased 400% Year over Year@EricTTung

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Thats 10,000,000,000 Daily Views@EricTTung

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Snapchats Daily Views are greater than Facebooks@EricTTung

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60% of All Snapchat Users 18-34@EricTTung

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By 2030, 75% of the workplace will be Millennials. @EricTTung

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110 Years of Video are watched on Periscope Daily. @EricTTung

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Over 200 million Periscope Videos have been broadcast. @EricTTung

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75% of Periscope users are under 35 years of age.@EricTTung

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People spend 300% as much time watching live video vs. recorded.@EricTTung

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Facebook users have watched over 1,000,000 hours of VR based video.@EricTTung

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Video posts have 135% more organic reach than images. @EricTTung

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Over 8,000,000,000Facebook Video Views Daily. @EricTTung

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Instagram Stories:(vs. Snapchat)Better drawingMore Story SegmentationNo Geo TaggingNo Face Filters@EricTTung

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Video Strategy@EricTTung

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Behind the Scenes

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Event Engagement#BlogElevated

Product Sneak Peak

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New Products@EricTTung

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Employee or Influencer Takeover

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Tips and Tricks or How-To@EricTTung

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Coupons & Promos@EricTTung

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Case Studies@EricTTung

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One of the first major brands on Snapchat@EricTTung

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@EricTTung

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"People are obsessed with Beefy Crunch Burrito so Snapchat seemed like the right platform to make the announcement. Sharing that story on Snapchat is a fun way to connect with the fans that we are thrilled to have...@EricTTung

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Its all about treating them like personal friends and not consumers. Tressie Lieberman, Taco Bell Director of Social & Digital@EricTTung

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Offered previews at a new model for Snapchat followers.@EricTTung

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@EricTTung

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If you look at the numbers, Snapchat is way past being a niche platform. People use Snapchat to communicate with friends through pictures and video in mobile its a fascinating and important trend in digital and social right now, and brands have a place to play there. - Alicia Jones, Honda/Acura social marketing manager@EricTTung

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Dunkin Brands University Tour on Facebook Live@EricTTung

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@EricTTung

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They had 4,000 likes and 31,680 views. @EricTTung

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Posts entertaining Facebook Live Videos. @EricTTung

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How many rubber bands does it take to explode a watermelon?

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The video was 45 minutes long. @EricTTung

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People began questioning their life choices.

@EricTTung

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We can probably relate to this one@EricTTung

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(Ill save you 45 minutes)It too 690 rubber bands

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More than 800,000 people watched it live. More than 10,000,000 watched the recording. @EricTTung

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In fact, this guy noticed@EricTTung

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Or this@EricTTung

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Or this factoid@EricTTung

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Periscope Videos@EricTTung

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@EricTTung

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They mostly just have fun.@EricTTung

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Why is live video so successful?@EricTTung

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Its timeless.@EricTTung

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Its cost effective.@EricTTung

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Its simple.@EricTTung

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Audience Engagement.@EricTTung

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People no longer expect highly produced videos. @EricTTung

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Its raw.@EricTTung

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#HireEric@EricTTung

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We built this big technology platform so we can go and support whatever the most personal and emotional and raw and visceral ways people want to communicate are as time goes on. Mark Zuckerberg@EricTTung

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How to Start Snapchat for Your Blog@EricTTung

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1. Sign Up.@EricTTung

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2. Promote your Username/Snapcode on other channels. @EricTTung

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@EricTTung

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3. Reward your followers with special offers, promos, contests.

3. Reward followers with promos, contests, giveaways. @EricTTung

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4. Distribute meaningful, useful, helpful, entertaining video content. @EricTTung

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5. Use stories to distribute, or target with messaging.@EricTTung

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@EricTTung

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So How exactly do you get around Snapchat?@EricTTung

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Snapchat Layout

Home ConnectMemoriesFeedStories@EricTTung

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Live Social Video is Just The Beginning.@EricTTung

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360 Video@EricTTung

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Virtual Reality Video@EricTTung

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And Now Heres How To Use These Platforms!

@EricTTung

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Save This Presentation: erict.co/BESnap@EricTTung

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?s My Snapcode My Handle Everywhere@EricTTung