Vidcampaign the Video Email Marketing platform for social marketing
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VidCampaign ( www.vidcampaign.com) is the cutting edge video email marketing tool for the digital marketer and CMO who wants to have analytics on his fingertips..
Transcript of Vidcampaign the Video Email Marketing platform for social marketing
- Copyright 2014 @ VenPep Not to reproduce without permission vidCampaign Graduating from Email Marketing to Video Email Marketing Automation.
- Copyright 2014 @ VenPep Not to reproduce without permission Today, email it is one of the most powerful tools in any B2C or B2B marketers toolbox. Compared to traditional marketing strategies like direct mail, print advertising, or trade shows, email marketing costs less and drives a higher return. Marketers are looking to understand the consumer predicative behavior in a massive scale. A simple text email campaign is less effective as it fails to engage the customer in a short span. Hence a new age marketing engagement and a Video Email Marketing automation tool called vidCampaign was launched that can dramatically increase the effectiveness of the email marketing with video stitched to it, by engaging the audience in a whole new level. Why Video Email Marketing Automation ?
- Copyright 2014 @ VenPep Not to reproduce without permission Today Videos have become an incredibly powerful medium to express. It is widely acknowledged that videos are much more engaging than text and images. As per research data: 1.8 Million words = 1 Video Forrester Research 59% of senior executives would rather watch a video email than read text. - Forbes Insight 200% to 300% increase in the click-through rate, when marketers includes a marketing or explainer video in an email. Forrester Research 64% more likely the website visitors are to buy a product on an online retail site after watching a promotion video. ComScore 80% of the Internet users recall watching a video ad on a website/ email they visited in the past 30 days - Online Publishers Association Why video in email ?
- Copyright 2014 @ VenPep Not to reproduce without permission Case Studies7
- Copyright 2014 @ VenPep Not to reproduce without permission Client: WWF India Campaign: Fundraising to Save Snow Leopards Campaign link: http://goo.gl/Mf3ib3 Problem: To reach the audience for fundraising to buy the equipment that helps them to raise funds & run the programs deep inside the jungle. Solution: vidCampaign team successfully worked closely with the marketing communications team, designed the campaigns, identified the target audience and executed the video email campaigns. Result: 45% of the people who opened the email engaged with the content and visited the website. Around 72% of them watched the video stitched in the email. Target: 25 to 45 years working class people in Metro cities.
- Copyright 2014 @ VenPep Not to reproduce without permission Client: WWF India Campaign: Fundraising to Save Human-Tiger Conflict Campaign link: http://goo.gl/H7pwlv Problem: To reach the audience for fundraising to install Solar lighting that helps stop the tigers entering villages in Sundarbans. Solution: vidCampaign team successfully worked closely with the marketing communications team, designed the campaigns, identified the target audience and executed the video email campaigns. Result: The email was well received with 11% open rate. Almost 65% of them went to the landing page and 55% of them watched the video and 4% of them shared the video in facebook. Target: 25 to 45 years working class people in Metro cities.
- Copyright 2014 @ VenPep Not to reproduce without permission Client: Kochadaiyaan, The Legend - Movie Campaign: Movie Launch in India Campaign link: http://goo.gl/Wn3GCW Problem: To promote the Rajnikanths movie to increase the people walking in to the theaters on the same weekend of the release and to increase the social media engagement. Solution: vidCampaign team worked with the distributor to select the short commercial video of the film, designed an attractive campaign, stitched the video in the campaign, selected the region of the target audience and executed a video email campaign to 1 Million people. Result: 40% of the people opened the email and 17% watched the movie trailer inside the email and shared the same in social media. The trailer was virally spread in facebook reaching out to 15 lakh people, which made the campaign a super hit. Target: 18 to 60 years in SouthIndia
- Copyright 2014 @ VenPep Not to reproduce without permission Client: Bharatiya Janata Party (BJP) Campaign: To increase the engagement with the women voters in India in a very big way. Campaign link: http://goo.gl/qSV8Ay Problem: To reach the women audience and also to greet them for the International Women's day and to ideate & engage with them for the upcoming elections. Solution: vidCampaign team was successful in identifying the women audience in more than 15 states. The collaterals were prepared with the text, pictures & the video message from the party President and executed the targeted video email campaign, reached out to the women audience. Result: vidCampaign team continuously monitored the end user engagement. The campaign was spoken about in the social media and the party received buzz from the audience who received the emails. Since the International Womens day fell on March 8th 2014, which was a Saturday it received almost 85% engagement from the mobile phones. Target: 21 to 60 years old women in India.
- Copyright 2014 @ VenPep Not to reproduce without permission Client: Greenpeace Campaign: To gain support to stop the deforestation. Campaign link: http://goo.gl/LepM1f Problem: To mobilize people across India to raise support to stop the deforestation and to protect the natural resources of Mahan Forests in MP, India. Solution: vidCampaign team understood the cause, designed the video that communicated the cause in a much engaging way, identified the target audience. We designed a petition form in the email itself for easy sign up and executed the video email campaign. Result: vidCampaign team executed the campaign and based on the web hooks setup, the team followed up with the people who engaged and who did not engage separately. Due to repeated engagement the overall results showed good progress on the number of petitions signed. Target: IT professionals in between the age group of 25 & 40
- Copyright 2014 @ VenPep Not to reproduce without permission Client: PNR Housing Campaign: Promote their new property and to generate leads. Campaign link: http://goo.gl/kt1KbW Problem: To promote the new properties. The builders are going through a recession as the local market is not favorable for real estate investments. They approached vidCampaign to increase the lead generation. Solution: vidCampaign team came up with the concept of 3D virtual walkthrough video for the property that they wanted to promote. We decided to target the NRI Customers. The virtual walkthrough video helps NRI customers to get a good understanding of the building, its features, etc., The video was stitched in the email and sent to the target audience. Result: The campaign execution results were measured very closely to identify the target audience who has seen the video and who have taken steps to download the brochure. The second level follow up gave the promoters a good amount of lead enquiries. Target: HNI Customers in USA, UK, UAE, Canada, Australia
- Copyright 2014 @ VenPep Not to reproduce without permission Client: Hindware Campaign: Promote the product category in The Superbrands Show. Campaign link: http://goo.gl/KyXSBK Problem: To promote their product categories in The Superbrands Show live telecast to Architects and Interior decorators. Solution: vidCampaign team designed the campaign, stitched the video and executed the campaign to the target audience. Result: The campaign was executed in the right time to the desired target audience and received a 60% open rate. The company received great credits from the target group and the TV show was successfully communicated. Target: Architects, Interior Designers & Decorators in India
- Copyright 2014 @ VenPep Not to reproduce without permission Some of our Clients: Indian Customers: Aspen Infratech Pvt Ltd Bharatya Janata Party (BJP) BlueHill Granites Pvt Ltd BNI Benchmark Association Casa Grande Property Developers CODISSIA Trade-fair Association GRT Hotels & Resorts HSIL Ltd (Hindware) Hotel Mangala International Hotel Royal Park Jain Housing & Constructions Ltd OurVivaha PNR Housing Ramada Hotels SmileForAll Southland Constructions vidExhibit - Exhibition Management International Customers Greenpeace MEXOXO, Mexico Phoneall Inc Solutions Insights Inc World Wildlife Fund (WWF)
- Copyright 2014 @ VenPep Not to reproduce without permission About vidCampaign vidCampaign is a new age video email marketing platform for effective customer communication and sales enablement. vidCampaign allows businesses to reach their customers in a whole new engaging way. The video emails sent through vidCampaign assure 100% deliverability and the state-of-the-art analytics will allow you to monitor the end-to-end engagement of the video and the email. The analytics and the social media analytical measurement dashboards are the key to understanding the behavioral patterns of the individual customers.
- Copyright 2014 @ VenPep Not to reproduce without permission vidCampaign Features Video Stitch the videos in the email directly and buffer from the server based on the internet connectivity speed. vidCampaign detects the mail client of your recipients in real-time and play the video directly in the native player of a .GIF image will be played without audio depending on the mail client. Real time analytics & Individual consumer behavior Apart from the regular analytics that the email campaign provides on open rates and click through rates, our analytical engine is apt to measure the individual consumer behavior. We also measure the location of opens and historical mobilization of each individual users, their actions, video engagement measurement (how long they watched, which device they watched from etc). Continued..
- Copyright 2014 @ VenPep Not to reproduce without permission vidCampaign Features (cont..) Survey You can stitch a survey with questionnaire inside the email. The respondents can answer the survey directly from the email. We measure the survey results individually and present the overall results or individual results in chart or raw data format. Social media sharing Either the image or the video can be shared in social media (Facebook, Twitter) directly from the email. We measure the entire analytics on which user shared in social media, how many of their friends watched the video, how many likes, shares, comments, retweets - all individual level.
- Copyright 2014 @ VenPep Not to reproduce without permission Sample Analytics Dashboard Campaign Results
- Copyright 2014 @ VenPep Not to reproduce without permission Sample Analytics Dashboard Social Media Influence The customer [email protected] has shared the video in the email in the campaign Test Campaign from Shyam in facebook and the video is been liked by 6 of his/her friends in the facebook.
- Copyright 2014 @ VenPep Not to reproduce without permission Sample Analytics Dashboard Survey Results Results from Text Box inside the survey: Results from Radio Button or Check Box inside the survey:
- Copyright 2014 @ VenPep Not to reproduce without permission Marketing Solutions from vidCampaign Do you know how your customers behave with a video, text ,or picture. Here is an opportunity to understand whats your customer likes and dislikes. Behavioral Marketing Based on the historical information of your campaigns, our marketing intelligence system assists you in taking statistical. Predictive Marketing How engaged are your customers in social media and how viral your content is spreading across social media? Social Media Marketing Our accurate analytics will help you follow up with your customers based on what information they accessed in your campaign. Drip Marketing Conduct campaigns based on the interactivity of customers from your previous campaign. Targeted Campaigns How about a video based survey to really enable a two-way communication with your customers? Video Surveys
- Copyright 2014 @ VenPep Not to reproduce without permission Team Mandeep Singh, Chairman of the Board: Senior management professional with over 22 years of experience. He has managed operations of strong brands Viz. Amul, Dhara, Duncans, Kodak, Western Union, Colgate Palmolive, Bayer, d.light & Reed. Sanjeev Khemani, Chief Business Officer: Senior Management Professional with 22 years of expertise in Sales & Marketing , Retail & Print Media management in MNCs including Johnson & Johnson, Casio, Citizen, Luxor, BILT & Hindustan Times Group. Pradhiba Santhosh, Co-Founder & COO: Pradhiba has been a Project Manager who has worked with Infosys & Bosch and has several awards & accolades to her credits. Arun Kumar, Co-Founder & CTO: Our IT man has worked on over 50 technology platforms, for over a 100 websites using a whopping 500+ software tools. Arun & his diligent team are responsible for our robust & intuitive platforms. Shyam Velumani, Founder & CEO: Passionate entrepreneur who was a Management Consultant in US. Shyam has consulted companies including GE, EMC, Cisco, Adobe on customer-centric solutions in the US.
- Copyright 2014 @ VenPep Not to reproduce without permission Website: www.vidCampaign.com Twitter: @vidCampaign Contacts: Shyam Velumani CEO +91 9894090038 [email protected] Sanjeev Khemani Chief Business Officer +91 9971120050 [email protected] We at vidCampaign,