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Send millions of messages and handle huge volume of data in real-time with ALTKRAFT.

Great automation of great business

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A new-generation platform for email marketing with powerful analytical instruments. ALTKRAFT is unexpendable in e-commerce and government industry, it is suitable for organizations of all sizes.

PerformanceOne of the main priorities in ALTKRAFT is the continuous expansion of the platform functionality and its optimization.

Flexibility SpeedALTKRAFT allows to instantly calculate a data segment and view real-time campaign reports.

IndependenceALTKRAFT doesn’t require any additional commercial software. This avoids extra costs on paid licenses, databases and operating systems.

Email marketing platform

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Compelling experience

Powerful instruments of your business. Easy and handy.

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Fast implementation into a company infrastructure allows to comply with the security policy requirements for data storage and sharing.

A high level of performance and minimum system requirements. High optimization level allows to use only one server for management and gives a possibility to send unlimited emails.

Advanced analytics and segmentation allow to improve campaign effectiveness. ALTKRAFT provides unique email tracking options: you will always know how much time a subscriber has spent reading your email.

Access rights allocation guarantees campaign management security.

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Fast implementation into a company infrastructure brings boundless opportunities for successful marketing administration.

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Advantages and benefits of using on-premise solution 4

There are a multitude of benefits afforded by an on-premise solution - a reduction in total cost of ownership, no restriction on database size or the number of messages sent, no extra costs for additional commercial software.

From a technological perspective, on-premise solution facilitates the greater opportunities for integration. As a reliable and flexible on-premise solution, it is ideal for organizations of all sizes.

Security Full control and flexible integration

Lower costs in comparison with SaaS

The whole system works inside the organization. Customers’ personal data is also stored within the organization that meets the security policy requirements.

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Offering for professionals

These charts are based on a Relevancy Group executive survey, which includes responses from 368 marketing and IT executives. 70% of professionals gave the preference to an on-premise solution.

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Executives using on-premise solutions noted the benefits from improved efficiency and effectiveness as well as the ability to integrate more data sources than marketers using ESP outsourced solutions. Executives focused also on lower costs, especially drawing attention to the lack of need to pay an ESP based on volume.

70%On-Premise

Lower costs, no need to pay an ESP based on volume

Greater control over marketing production

Greater control over integration to other marketing applications or data sources

Improved security

Government regulations require our industry to use on-premise solution

Improved feature set over ESP offerings

Corporate mandate

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Uncompromising security Greater control over marketing production and data integration

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ALTKRAFT allows to keep all the data within the company firewall. When the product is within your network you do not need to transmit the email addresses or other data to a hosting company.

On-premise security tools offer a level of security and control that's simply not possible in the cloud. An on-premise solution provides businesses with control over all the data.

On-premise solutions also provide significantly better threat protection than that available in cloud deployments.

Protected corporate network

CRM Personal data

Sending server

Sending server

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▸ Flexible system for allocating access rights▸ Unlimited number of users

▸ Workflows▸ Autoresponders ▸ Trigger campaigns▸ RSS campaigns▸ Tags (variables)

▸ Segmentation▸ Geolocation▸ Email delivery according to a subscriber’s time zone

▸ Email templates with dynamic variables ▸ Inbox preview▸ A/B Testing▸ Suppression lists management

▸ Instant real-time reports ▸ Cohort analysis▸ Unique email tracking options

Multi-user access Campaign automationSubscriber DB administration

Campaign optimization

Advanced analytics

ALTKRAFT reliability and performance 7

ALTKRAFT team provides personalized assessment on a case-by-case basis and helps to develop a unique marketing strategy for any business.

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Marketing automation 8

The marketing automation reduces additional expenses on mailout management, and personalized messages boost email conversion. The automation allows also to free up staff resources for more important businesses. This saves your time and money.

Today communication with customers requires an individual approach in order to get effective marketing effort. ALTKRAFT allows to create regular and RSS campaigns as well as personalized trigger campaigns and workflows.

Personalized campaign creation is based on the customer's behavior, the action a customer takes (or not) when interacting with your business. Workflow is a series of email that can be sent when triggered by a specific event or action taken by a subscriber, or through the API calls.

Subscriber groups and segments

Choose a list

Choose conditions for the launch

Create a workflow

Launch a campaign

API, import, action

Choose conditions and workflow elements

FeedbackCustomers reactivation

and retention

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Dividing subscriber database into segments is a good way to improve email campaign effectiveness. Segmentation helps to divide customers into groups and send relevant content to the right customers. It allows to determine the most active and inactive subscribers, their preferences and behaviour. ALTKRAFT allows to divide customers into segments by age, gender, read messages, opens, subscriber activity, external events, clicks, sent campaigns, geodata.

Complex segmentation

Subscriber activity

Read messages

Sent campaigns

Opens

Gender

Read time

Clicks

Age

Geodata

External events

Segmentation

Lower opt-out/ unsubscribe rates

Increased open rate

Greater email relevance

Better deliverability

Increased sales leads

Greater revenue

Greater customer retention

Greater No. of transactions

Greater customer acquisition

Lower spam complaints

Improved word-of-mouth

Email list segmentation results

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ALTKRAFT brings an opportunity to analyze hundreds of parameters and attributes, consider demographic statistics and psychographic data of a particular target audience.

Advanced analytics

Summary report - shows statistics on campaigns or a particular message, subscriber list/segment or a single customer, etc., in real-time.

Cohort analysis - shows the life cycle and dynamics of the subscriber activity. It allows to run a comparative analysis of two ad campaigns, for example, to better understand the development dynamics of your marketing strategy.

Detailed reports provided by ALTKRAFT will help to monitor the sender reputation, clearly understand your target audience specific needs and create more effective campaigns.

Sender reputation depends on a lot of factors, including recipients complaints, the number of emails sent per week, bounce rate, the rate at which people unsubscribe.

Clickmap - shows the percent of subscribers clicked on a link in your email and allows to see detailed reports on how many times the link was clicked.

Bounces and Undelivs - show detailed statistics on bounced and undelivered messages.This report allows to track issues and understand the reason a message has not been delivered.

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There are lots of factors that can influence a campaign performance. Even minor changes in the title or body of an email may affect open and click rate and thus improve the next marketing effort. ALTKRAFT team created set of instruments that will help to optimize a campaign and improve its performance.

A/B or split testing - allows to run a comparative analysis of two different campaigns and see which one gets a higher open rate in order to send the better one to subscribers.

Inbox preview option - allows to see what your message will look like on a display of different devices (PC, tablet or smartphone) before it’s been sent.

Suppression list - is a group of emails or domains excluded from a mailout. Using a suppression list you can be sure that the right messages will reach the right audience.

Everything you might need

Campaign optimization instruments

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Access rights allocation 12

Flexible access rights allocation reduces leak of data and subscriber database, and helps to avoid any accidental but fatal mistake of a manager.

ALTKRAFT allows to create a unique role for each user according to his or her professional duties or a particular position in a project. Each user is able to get access to create, edit and/or view:

A certain role may be assigned to an employee in accordance with his or her professional duties. Here is a widespread practice of how roles can be allocated between employees: a copywriter gets access to edit particular parts of a letter such as title, body, etc. And a layout designer gets permission to edit only the template of a message.In case of working with third-party websites and services access rights can be allocated through the API.

☑Lists

☑Messages

☑Fragments

☑Segments

☑Suppression lists

☑Campaigns

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Email marketing platform

Better choice for better email-marketing

www.altkraft.com

+7 (4912) 901-004

sales@altkraft.com

19 Bld. 2, H3, Sovetskoy army, Ryazan, 390037, Russia

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