Using a visual medium to promote a service-based business is

challenging

How do I use Instagram to promote

a service-based business?

Dos and Don’ts

Stock photography isn’t engaging

Instagram is about providing an insight

into your business

BE

ORIGINAL

Don’t Take Instagram Too Seriously

Deliver Company News With A

Creative Spin

Highlight Your Best Customers

• Be original

• Don’t take Instagram too seriously

• Get creative with company news

• Highlight your best customers

What’s your goal?

My goal is to make insurance more personable

How can I make this work on Instagram?

Play the long game

Quality over quantity

insurancebyjack.co.uk/blog@insurancebyjack