Smart Social Media –

Knowing what your kids are doing

onlineand helping protect

their brand.

Your Child’s Personal Brand

• Identify your personal values first

• Sexy pictures?

• Offensive language?

• Demeaning and negative posts to others?

• Encouraging strangers

to connect?

Kids have jumped technology

What parents remember..

This is what kids know-

Wifi enabled

• Ipod touch

• Kindle Fire

• Ipads

• Tablets

Just because your kids can’t make calls..

Does not mean they can’t get on a social network.

Easy Access

• Your child is supposed to be 13 years old to get their own account.

• All a child needs is an email address and a screen name.

• Once “discovered” its very easy for the child to open up a new account under another name on Instagram, where Facebook requires one name/one email.

Talk to your kids EARLY

• Kids are finding how to get onto social networks from their friends

• They don’t know how to behave online

• They are open to bullying behavior by others and then respond in kind.

• By using hashtags (#) they can discover disturbing content

Instagram sign in page

Instagram profile pagewww.instagram.com/julieziemelis

View your child’s photos at a glance

The average shot of a teen..both male and female

Hashtags are used to categorize post content – for good and bad

Popularity Factor of Getting Followers Is What Drives Bad Behavior

The Dangers

TMI –Too Much Information

Things to do now:

• 1. Ask for the child’s account name (handle)

• 2. Type in instagram.com/kidsname

• 3. See the photos and read the comments

• 4. Check their privacy settings-make their photos hidden from the public.

• 5. Talk to your child

• 6. Check in on the account

• 7. Set a rule about changing the account without telling you

Contact Me

• For more information about social media and how to use the tools, contact

• Julie Ziemelis

• Julie@Ziemelis.com

• 854-6769