Using Instagram To Market Your Organization
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Usin g Market Your Organizati to June 4-5, 2014
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Presentation given during a seminar hosted by the Texas Midwest Community Network and the Texas Forts Trail Region on June 4-5, 2014.
Transcript of Using Instagram To Market Your Organization
UsingMarket Your Organization
to
June 4-5, 2014
Step 1:Open Instagram /
Take a photo
Step 2:Add
#MidwestForts tag
Step 3: Upload to Instagram
Step 4: Stay tuned
is no dummy.
• More than 55 million photos are uploaded every day
• Over 16 billion photos shared
• 150 million monthly active users– 60% from outside the
United States• 1.2 billion likes daily• 1000 comments per
second
Source: Instagram Press; Social Fresh
Photo: WindKoh on Flickr
Here’s Why:
Apply Instagram Filters
From this … … to this!
Is Instagram Right for You?
Source: Pew Research Center; mediabistro.com
• 13% of Internet users are on Instagram
• 16% of women use Instagram vs 10% of men
• Ages 18-29 = 28%• Ages 30-49 = 14%• Ages 50-64 = 3%• Ages 65+ = 2%
Instagram Content
• Select video option• Shoot video•Apply filter•Describe the video•Post to Instagram
and/or other channels
Tips for Better Instagram Photography
Shoot in the Golden Hour
Get Closer
Change Your Perspective
Use Text Overlays
Use the Rule of Thirds
Use Leading Lines
Try Interesting Angles
Instagram for Business:Best Practices
Take Us Behind the Scenes
Use Hashtags and Calls To Action
#ThrowbackThursday or #TBT
Feature Brand Advocates
Feature Brand Advocates
Host a Contest
Reward Customers
10 TIPS:Instagram for Destinations
1. Show What Visitors Can Do
2. Introduce Your Staff
3. Feature Your Visitors
4. Add User-generated Content
5. Use #Hashtags
6. Make an Emotional Connection
7. Showcase Scenic Beauty
8. Teach Us Something
9. Highlight Local Partners
10. Make It Fun!
Watch This
Setting Up Your Account
1. Download the Instagram app from the iTunes App Store or the Droid Google Play Store
Set Up Your Account
2. Click “Register” to create a new account
Set Up Your Account
3. Create a user name and password
Set Up Your Account
4. Find Facebook friends
Set Up Your Account
5. Edit your profile and add a bio
Set Up Your Account
6. Connect to social
Set Up Your Account
6. Connect to social (cont’d)
Set Up Your Account
7. Follow users
Set Up Your Account
8. Capture or upload a photo
Using Instagram
9. Scale and crop
Using Instagram
Pinch, enlarge, and drag
10.Add filters and borders
Using Instagram
Filters
Special Effects
11.Complete photo information and share
Using Instagram
Add a caption & hashtag
Tag a user
Add a location
Share on social networks
Can I Help?
Call Me!
Follow Me
Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetx
Sarah Page, PrincipalSarah T. Page Consulting, LLC
http://[email protected]
512.914.8873
Instagram.com/stpconsulting
Pinterest.com/sarahtpage
Let’s Go Practice!
