BOARDOFDIRECTORSMEETINGJanuary 2019

Donated $250 of non-perishable food & goods to Orlando

International Airport’s Donation Drive for TSA, CBP, and

FAA airport workers affected by the partial government

shut-down.

EXPERIENCEKISSIMMEECARES

PRESIDENT&CEOREPORT

BYTHENUMBERS– PARTNERINVESTMENTS

OCTOBER-NOVEMBERFY18/19

DECEMBERFY18/19 YTDTOTAL

REVENUE $25,518 $3,531 $29,049

IN-KIND $217,120 $30,702 $247,822

CO-OPMARKETING

$154,175 $0 $154,175

FY 18/19 PRIVATE FUNDS $431,046

PRELIMINARYREPORTING

TDTCOLLECTIONSYEAROVERYEAR

Sources: Osceola County Tax Collector

$4,217,688

$4,411,772

$2,000,000

$2,500,000

$3,000,000

$3,500,000

$4,000,000

$4,500,000

$5,000,000

$5,500,000

$6,000,000

$6,500,000

$7,000,000

OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEPT

TDTCollectionsY/Y2014- 2017

2018/19 2017/18 2016/17 2015/16 2014/15

Source: OsceolaCountyTDC

BYTHENUMBERS:MONTHLYTDTCOLLECTIONS

Sources: Osceola County Tax Collector

Hotel/Motel, 50.2%

RV Parks/Campgrounds, 1.0%Timeshares, 2.8%

Vacation Homes, 46.0%

November TDT Collections increased ($4.4M vs. $4.3M) 2.03% YOY

BYTHENUMBERS:YTDTDTCOLLECTIONS

Sources: EK Research Department

Hotel/Motel, 49.2%

Timeshares, 2.9%RV Parks/

Campgrounds, 1.0%

Vacation Homes, 47.1%

YTD TDT Collections increased ($8.6M vs. $8.4M) 1.53% YOY

DestinationHealthIndicators

NOV2018 HOTEL/MOTEL Y/YPERCENTCHANGE

VACATIONHOME

Y/YPERCENTCHANGE

OCCUPANCY 58.3% -14.7% 63.5% 36.6%

ADR $89.08 2.2% $307.36 18.5%

REVPAR $51.89 -12.8% $195.14 16.0%

Sources: Smith Travel Research, AirDNA

FY2014-15VS.FY2017-18DESTINATIONHEALTHINDICATORS

Occupancy ADR RevPAR Occupancy ADR RevPAR Occupancy%Change

ADR%Change

RevPAR%Change

Hotel Industry 66.7% $51.80 $35.00 69.4% $91.70 $64.30 4.02% 77.04% 83.53%

Vacation Home Industry

49.1% $150.00 $74.20 55.0% $271.50 $151.35 12.05% 80.65% 102.87%

Total Accommodations

57.9% $100.90 $54.60 62.2% $181.60 $107.82 8.03% 78.85% 93.20%

2014-15FY 2017-18FY PercentChange

INDUSTRYPARTNERRELATIONS

BYTHENUMBERS:INDUSTRYPARTNERS

Out of Business (as of December 31)

0 Partners

CATEGORY PARTNERS

Places to Stay 217

Things to Do 179

Dining 177

Meeting Services 197

Shopping 26

Sports Facilities 11

Transportation 63

Visitor Services 4

TOTAL 874

NEWPARTNERS

NEWPARTNERS

CORT Events Meeting Services

Krispy Kreme Doughnuts-192 and Inspiration Street

Dining

Krispy Kreme Doughnuts- 192 and Polynesian Isle

Dining

Wine Bar George Dining

Yard House Dining

INTERNATIONAL&DOMESTICSALES

• Each year the International & Domestic Sales Team hosts the local receptive tour operators as a “Thank you” for their support and great sales to our destination.

• The Holiday Network Event is open to our industry partners.

• Board members are also invited.

HOLIDAYNETWORKEVENT– DEC.6

FAMS

• Nov. 30 - Dec. 4 – Hosted a total of 10 tour operators from Sweden, Denmark and Finland for a Icelandair Nordic FAM.

• Dec. 4 – 8 – Hosted seven agents from USAir Tours on a UK FAM.

• Dec. 5 – 9 – UK Fam for Jetset. Hosted 11 agents. Comp seats from Virgin Atlantic.

• Dec. 8 – 11 – Fly to the West FAM. Hosted eight agents from the Netherlands.

• Dec. 9 – 11 - Hosted 8 agents from Germany on LGBT FAM.

• Dec. 10 – 15 – BWT Brazilian FAM. Hosted 12 agents. BWT has offices in six different states covering a good portion of the Brazilian market.

DecemberFAMs

BWT FAM - Brazil

LGBT FAM -Germany

Fly to the West-NDL Icelandair Nordic FAM

Jetset - UK

BUSINESSAPPLICATIONSANDINSIGHTS

STRATEGICPLANNING

Recently Completed

• Dec. 31: RFP Distribution

Upcoming Milestones

• Jan. 22: Selection (updated)

• Feb.-May: Discovery (updated)

Tentative Milestones

• May 17: Board Retreat (updated)

• June 21: Board Approval

• Sept. 2: Submission to County (updated)

• Oct. 1: Launch

Source: n/a

MARKETINGTECHNOLOGY

Email Automation

• Current State

• Automation requires advanced technical

knowledge and agency support

• Future State

• New platform launching in January to

streamline process

• Net Impact

• Annual labor and service savings between

$5,580 and $13,680 based on use

Source: n/a

KNOWLEDGEMANAGEMENT

Research and Reports

• Proprietary Documents

• Moved from EKCVB.com to password-

protected EKPartnerNet.com

• Public Documents

• Remain on EKCVB.com

Source: n/a

SOCIALMEDIA

SOCIALMEDIASUMMARY

In November we continued our Holiday campaign and our integrated content marketing strategy. This created significant increases in our social media KPIs, including: • 459% increase in social traffic• 85% increase in clicks through to partner websites from social traffic• 8% increase in Instagram followers• 15% increase in blog users

SOCIALMEDIAKPI’S

FACEBOOK

• With an increase in the budget from last month, we were able to be more efficient and increase sessions by 341%.

• Our domestic account saw an increase in engagement by 211%.

• The top post on Nov. 9 about the Christmas Parade is the reason for the increase in comments as it had over 800 comments.

INSTAGRAM

• In November, we continued to promote Instagram posts and stories leading to a jump in followers. Over the last few months, we have normally averaged around a 1-2% increase in followers each month, while we saw an increase of 8% this month.

• Having our campaigns run throughout the entire month has allowed the rest of our numbers to increase as well. This also leads to an increase in sessions year over year.

• The decrease in Instagram Story Impressions was directly related to the total number of stories.

PINTEREST

• In November, we saw an increase in referral traffic from Pinterest due to our paid campaigns.

• As we decreased the number of Pins this month, we saw our engagement numbers decrease as well.

• The top landing page was the home page as it was the page directed to from our our paid infographic about Three Ways to Experience Eco-Tourism.

BLOG

• Organic Search is our number one driver of traffic to blog pages. SeaWorld's All Day Dining continues to be a top driving blog with 96% of its traffic coming from organic.

• People who come through Search Engines are landing on a multitude of blogs, with 36% of traffic going to blogs outside the top 5.This is a good indicator that we are ranking for multiple topics and multiple blogs for Search.

• Instagram Worthy Kissimmee Treats and 36 hours Family Fun drove the most traffic from Social Media.

COMMUNICATIONS

PREFFORTS

Media Mentions in December (35)

• USA (3)

• Brazil (3)

• Argentina (7)

• Canada (19)

• UK (1)

• Mexico (2)

Press Releases

• What’s New in Kissimmee 2019

Media Fams (1)

• Perez Hilton (celebrity/ influencer)

TOPARTICLES

Celebrate the Holidays in

Kissimmee

• Outlet: Le Journal de Montreal

• Market: Canada

• Readership: 696K

Vacation like a Queen?

Yes, you can!

• Outlet: Pais & Filhos Magazine

• Market: Brazil

• Readership: 500K

The Magic of The Holidays

• Outlet: Trivago Magazine

• Market: US

• UMV: 2,505,000

• Social Shares: 1146

Pais &FilhosBrazilianParentingMagazine

Print Coverage: 4 pagesMedia Value: $40KCirculation: 42KReach: 150K

Additional coverage online – 3 articlesUMV: 236,670

PerezHiltonInfluencer(U.S.)

Instagram:• 14posts

• 59,673likes• 1,762comments

• Twovideos• 69,898views

Twitter:• 15tweets(videosandphotos)

• Results:1,296likes• 173comments• 111retweets Website

• 1,920,000UMV

YouTube:• Twovideos

• 8,170views• 463likes• 123comments

MEETINGSALES

MEETINGSALESSUCCESS

DECEMBER2017

Leads Sent Requested Rooms

110 68,296

FISCALYTD2018

Leads Booked Contracted Rooms YOY Leads Booked

118 104,671 24%

FISCALYTD2017

Leads Booked Contracted Rooms

95 51,738

DECEMBER2018

Leads Sent Requested Rooms YOY Leads Sent

81 90,451 *Leads Down; RR Up

*YOYleads sent were less but number of total room nights requested increased by 32%, over 20,000 more room nights were requested.

FUTUREMEETINGSBOOKED

2024 2025 2026 2027 Total

Total Booked Meetings Per Year 3 3 2 1 9

Estimated Total Contracted Room Nights

5,094 4,979 3,759 3,246 17,078

FutureMeetingsBookedthroughIncentiveBeyondSeptember30,2024

April 2021Booklovers Con

Omni Orlando ChampionsGate

4,000 Total Room Nights

July 2023High Schools That Work

Conference

Gaylord Palms Resort and Convention Center

4,900 Total Room Nights

April 2027Academy of Criminal Justice Sciences

Annual Meeting

Gaylord Palms Resort and Convention Center

3,200 Total Room Nights

SALESACTIVITIES

December 13, 2018Chicago, IL

1,200 attendees200 + planners

Partner participation: Westgate Resorts

SALESACTIVITIES

December 13-16, 2018• Annual membership as preferred

supplier• Attended leadership dinner• 24 one-on-one appointments• Hosted dinner for 19 Amex meeting

and event planners• Partner participation: Embassy

Suites Lake Buena Vista South

PROFESSIONALDEVELOPMENT

December 8-10, 2018Convention Sales & Services Summit

New Orleans, LA

SPORTSDEVELOPMENT

NXLPAINTBALL

Largest paintball championship in the world

• Dates: Nov. 8-11, 2018

• Location: Xentury Field

• Over 3,000 athletes

• $466,000+ in Economic Impact

• Over 4,000 room nights

PERFORMANCEINDICATORS

2015-16(Actuals)

2016-17(Actuals)

2017-18(Actuals)

2018-19(Projections)

ROOMNIGHTS 58,613 63,149 65,236 100,000+

PARTICIPANTS 30,966 40,601 38,230 60,000+

SPECTATORS 38,271 47,393 53,212 70,000+

ECONOMICIMPACT $36,000,000 $34,577,272 $39,042,441 $65,000,000+

TOTALCPA $10.38 $11.11 $8.57 Under $9.00

PERFORMANCEINDICATORSCONTINUED

2015/16-2016/17(Actuals)

2016/17-2017/18(Actuals)

2017/18-2018/19(Projections)

ROOMNIGHTS+/- 7.73 % Increase 3.3 % Increase 53.29 % Increase

PARTICIPANTS+/- 31.11 % Increase 5.84 % Decrease 56.94 % Increase

SPECTATORS+/- 23.83 % Increase 12.28 % Increase 31.55 % Increase

ECONOMICIMPACT+/- 3.95 % Decrease 12.91 % Increase 66.5 % Increase

TOTALCPA+/- 0.73% Increase 22.86% Decrease TBD

FAMTOURSANDSITEVISITS

Footnote: 8 pt – Arial Rounded – bold - italics

Florida Sports Foundation (FSF) Site Visit

• Liese Abili - Director of Sports Development

• Jan. 17 - 18, 2019

• Liese will visit various facilities and meet

with key partners of the KSC

• Intention is to familiarize Liese with the KSC

and our facilities we work with

Orlando Magic vs. Golden State Game

• Feb. 28, 2019

• KSC is hosting 18 Event Rights Holders

• Site visits around Osceola County

• Intention is to introduce ERH’s to Osceola

County and form relationships with them

KEYUPCOMINGEVENTS

• January 25-29 New York Times Travel Show, New York, NY

• January 27-31 American Bus Association, Louisville, KY

• January 29-31 RCMA Emerge, Greensboro, NC

• January 30-31 Association Forum SmartTech Sponsor, Chicago, IL

• February 6 Margaritaville Pool Party Partner Event

• February 13 Destination International - Destination Showcase, Washington, DC

• February 20-22 CONNECT Orlando, Kissimmee, FL

• March 4-8 Colombia Sales Mission, Colombia

THANKYOU