Types of Corp Parts Sep11

8/12/2019 Types of Corp Parts Sep11

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India has the world's largest child population

at 400 million.

-More than 50 children are malnourished

-50 children between ages 6 to 18 do not go

to school

CRY supported project Kajla Jana Kalyan Samiti (KJKS), West Bengal



CRY supported project ADHAR, Orissa

CRY has been able to

change the lives of more

than 2 million children

- by supporting more than

300 grassroots NGOs

- in over 5,000

communities in villagesand slums

- across 21 states in India

- with support from more

than 200 corporate houses

Help us enable change for

many more.



Corpus Funding

Institutional funding

Cause RelatedMarketing (CRM)

SponsorshipFinancial fundingfor ongoing projects

or Direct ProjectFunding (DPF)

Pay Roll Giving (PRG)

How you can partner with CRY



The management can choose to match the

total donation collected by employees, oragree to donate a fixed amount per month

on behalf of the employees.

Pay Roll Giving (PRG)

Through the method of Pay Roll Giving,

employees voluntarily donate a fixed sum, that

is deducted from their salary, on a monthly basis.



Quick and easy way to contribute

Doesn’t require monthly reminders

Donations can start as low as ` 100 a month

Involves almost no paperwork

Easy to set up and maintain

Advantages of PRG:



The partnership with CRY is

announced to employees through

emailers, posters and other

communication.

CRY makes a

presentation

to employees.

Employees interested

in donating through

Pay Roll Giving, sign up

by filling a simple form.

Completed forms

are handed over

to HR/pay roll.

HR/pay roll consolidates

deductions every month

and includes an equivalent

amount from theorganisation’s side.

A consolidated cheque is

handed to CRY on a monthly

basis. This amount goes

towards supporting CRYprojects in India.

How PRG works:



Some of our PRG relationships:

CRY has an ongoing partnership

with the Bharti Foundation

with 5 companies under theBharti umbrella.

More than 300 employees of

Keane, Bangalore haveenrolled for Pay Roll Giving

programme with CRY.



Direct Project Funding (DPF)

You can support CRY by directly

funding one of our 220 projects

across the country.

These projects work to resolve

children’s issues like education,

healthcare, child labour and

discrimination.

Map is for representative purposes only



You get qualitative and quantitative progress

reports of the project every 6 months.

All donations are tax exempted under

Section 35AC.

Once a year, a core team from your organisation

can visit the project site, to witness the process of

change for themselves.

You can identify projects that are in keepingwith your CSR agenda.

You can share the tangible impact made to the project

supported, with your stakeholders.

Advantages of DPF:



• Focusing on predominant issues in

a particular geographical area

• Working with local children, their

families and the local government

• Finding customised solutions

to bring sustainable change

• Act as a facilitator between

you and the NGO we partner with

• Ensure complete transparency in

all our operations

• Share an annual evaluation

report on the progress and

impact of the project

To bring about sustainable change by: In order to be accountable, we:

Working together with you



One of our DPF partners:

Starting in 2010 Aviva Life

Insurance Company began a

3 year partnership with CRY,lending support to 7 CRY

projects across the country.

Aviva

Drawn by Pranav



Cause Related Marketing is an

activity through which a corporate

can donate proceeds or a fixedpercentage from the sale of one or

more of its products, towards CRY.

Cause Related Marketing (CRM)

Drawn by Priyanka



What s in it for you?

CRM can promote your brand as a

socially responsible one.

Customer relationship/loyalty to the

brand is strengthened.

A competitive edge for a parity product or

service is built.



Procter & Gamble: one of our biggest CRM partners

In its 5th year, Project Shiksha – our partnership with P&G – continues to focus on “Right to

Education” for all children. Shiksha is P&G’s single biggest connect of the consumer to the

cause.

“Our choice to partner with CRY speaks of the common vision we share and our passion to

help provide education to millions of marginalised children in India. We have together

touched and hopefully improved the lives of over 90,000 children across 602

communities. Padhega India, Toh Badhega India.”

—Mr. Sumeet Vohra, Marketing Director, P&G Case stories on Project Shiksha



Our CRM relationship with the

Oberoi Group

We reach out to the clientele

of the Oberoi Group of Hotels

through a co-brandedenvelope placed in every

guest room. This carries

information about our

initiatives and encourages

guests to donate towards the

cause of child rights.

Drawn by Manvi



Institutional funding

You can also fund our institutional costs such as costof IT, Volunteer Action, etc. and contribute to thesmooth functioning of processes within CRY.

Corpus funding

We also accept donations towards building a Corpus Fund thatensures organisational stability for the future. It ensures that CRYis able to continue funding projects even during a recession orunexpected lean period. This fund also enables CRY to undertakeemergency funding (during natural calamities or disaster etc.).

Other partnerships

Sponsorship of/participation in events/activitiesWe also accept corporate sponsorships to cover the costs oforganising our events, activities or campaigns.



Olympian Abhinav Bindra at the 5Cs

2009 opening ceremony

An 11 year-long partnership

The CRY Cadence Corporate Citizenship Challenge or

5Cs, is an annual event co-hosted by CRY and CadenceDesign Systems. Over time this event has evolved

from a cricket-based one to a mini Olympics –

reaching out to more people and increased

participation from corporates and celebrities alike.



eClerx supports us in more ways than one

In addition to supporting a project in Maharashtra,

eClerx has also involved its employees in a Pay Roll

Giving programme, with the company matching the

collective contribution of employees.

Employees of eClerx also participate actively at CRY

events such as Sabko Shiksha Samaan Shiksha campaign

and the Standard Chartered Mumbai Marathon for cause

related marketing.

Communication to

employees on PRG



Support through CRY World

CRY World is an online store of attractive gift

articles, decorative and household items andstationery products, many inspired by the

various creative sessions held for children.

Proceeds from the sale of CRY World items go

towards our various projects.

Bookmark for doctors

Apart from supporting some of our

projects, Ranbaxy (Fortiron) also buys

CRY World products to send to their

corporate associates.



Support Click Rights

A street photo festival across 5 cities in India and

an online version of it will be held as a part ofour Click Rights initiative.

This will help further our advocacy by sensitising

people about the immediate actions that needs

to be taken towards ensuring quality education

to every child in our country.

Gain goodwill and visibility

This is an opportunity of corporates not just to support a good cause but also gain

visibility through online and offline coverage across the country.

An exhibition of select photographs will be held on 17th and 18th Dec in places withhigh footfall. We need sponsorship upto ` 3 lakhs for the event and that will ensure

space for the sponsor logo on promotional material and social network too.



Thank youWe look forward to your support.

Types of Corp Parts Sep11

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