Ecci aoi keynote faro sep11

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The Art of Innovation Integrating Creativity in Organizations Dimis Michaelides European Conference for Creativity and Innovation, Faro, September 2011

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The Art of Innovation - Integrating Creativity in OrganizationsDimis MichaelidesEuropean Conference for Creativity and Innovation, Faro, September 2011

Transcript of Ecci aoi keynote faro sep11

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The Art of Innovation Integrating Creativity in Organizations

Dimis Michaelides European Conference for Creativity and Innovation,

Faro, September 2011

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Innovation happens when

in an organized STRUCTURE

& within an appropriate CULTURE

the SOURCES of creativity are mobilized

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Talent

The SOURCES of Creativity are the elements required for any purposeful creative act

Energy Method

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Talent

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The set of skills required to imagine new things and make them happen

Talent

We ALL have creative skills and we can ALL develop them further

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Energy

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Energy

The attention and personal resources we devote to an issue

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Method

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The way we confront

challenges

Method makes creativity

more effective, because

it helps develop Talent,

and channel Energy in

purposeful ways

Method

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Creative Problem Solving Method

Alex Osborn and

Sidney Parnes in the

1950’s proposed a

method in sequential

stages with the

systematic practice of

DIVERGENT &

CONVERGENT

thinking

Photos used with permission of the Creative Education Foundation, Inc.

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TRIZ Problem solving by Altshuller

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Mind mapping

Many creative techniques support the practice of creative method

Provocation

Pluses potentials concerns & overcome

Analogies Guided visualization

What’s Good About It?

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ENRICH YOUR SOURCES OF CREATIVITY Help people enhance their creative skills, mobilize their creative drive, train and practice creative methodology

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MONSANTO used creative method, to redefine food sweetening and beat its competition to

market with Nutrasweet

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System

Target Team

Individual

The STRUCTURE of Innovation is the organized context in which innovation happens

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Individual

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A Job Can Be… A Chore

• we don’t like it but we have to do it

A Career

• we are OK with it as a path to something better

A Calling

• we do it because we love it

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Team

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Team

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Target

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Target

What does innovation

mean for YOUR

organization?

Clearly defining objectives

gives purpose to innovation

Innovation can be directed

to new or improved

products/services or to

a new business model or

to new processes and

ways of working

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Radical Innovation

Space tourism (Virgin Galactic?)

Commercialized GPS

Digital camera

MP3 (Apple & others)

Personal computers (Apple, IBM)

ATMs (IBM, NCR)

Disposable diapers (Procter &

Gamble)

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Differentiation or Business Model Innovation

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Kaizen

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System

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System the mechanism by which new ideas are exploited

Creativity Champions

CREATIVITY CLUB

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DESIGN A STRUCTURE TO SUPPORT INNOVATION Match jobs to individual preferences, train people in innovative teamwork, define innovation strategy and

goals, set up good systems to manage new ideas

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TOYOTA’s long-term target of innovation through continuous improvement made it a world leader. Participation in Toyota’s suggestion system is

expected of all staff.

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Risk

Ideas

Humor Engagement

Freedom

The CULTURE of innovation is the set of values, behaviors and norms that promote innovation

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Ideas

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Ideas

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Freedom

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Empower your

people with open

job remits

Minimize rules and

regulations

Promote debate

and free

expression

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Engagement

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The unwritten contract between the employer and employee to help each other grow

It is a relationship based on trust

Engagement

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Humor

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Humor helps:

Overcome tensions

Improve communication

Build relationships

Reduce anxiety & stress

See things from novel viewpoints

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Risk

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Organizations are more likely to be innovative

if they create the environment where

employees can take reasonable risks

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SHAPE A CULTURE TO PROMOTE INNOVATION Support new ideas, open debate and minimal regulations,

ensure strong organization-people commitment, encourage laughter, play and reasonable risks

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SOUTHWEST AIRLINES credits its success to a culture whose values include freedom, engagement and humor. After the attacks of 9/11, when all airlines announced

layoffs, SOUTHWEST announced a profit-sharing scheme.

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Unlike models real life organizations are not so tidy!

It is the skillful synthesis of these 12 elements that makes an organization innovative

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Ten years ago, WHIRLPOOL launched a global effort to embed

innovation as a core competency. The company redesigned

processes, trained thousands of people, built an innovation

management system and changed the culture of the company.

In 2007, WHIRLPOOL generated more than $2.5 billion from

product innovations and had a pipeline of $4.5 billion.

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The Art of Innovation Integrating Creativity in Organizations

www.theartofinnovation.net

www.dimis.org