Tool time: Remote Unmoderated Usability Testing Tools
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REMOTE TESTING TOOLS YOU SHOULD KNOW ABOUT Tool Time 2 Michael Rawlins, President, Connecticut UPA Kath Straub, Usability.org June, 2011
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Presented at the 2011 Usability Professionals Association Conference in Atlanta by Michael Rawlins
Transcript of Tool time: Remote Unmoderated Usability Testing Tools
REMOTE TESTING TOOLS YOU SHOULD KNOW ABOUT
Tool Time 2
Michael Rawlins, President, Connecticut UPAKath Straub, Usability.org
June, 2011
About Us
“...sometimes tools are like social currency -- something to share, a way to start a dialog and discourse...”
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Why this topic• Agility...• Shrinking budgets• Stakeholders need proof ‘earlier’• Curiosity...
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Why explore new tools?• Time to market – an increasing issue for
product development• A flood of new web-based tools over the
past three years
• Level-set - The traditional lab is not dead... Perhaps newly augmented by leaner tools
Proof...
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“Your Canary in the Coal mine...”
Session Goals...• Types of tools• Significance in the development lifecycle• Where best to apply• We’ll leave a lot of time for Q&A...
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Choice... but no loyalty?
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5 types of tools• Heat Mapping• Click location – recording the user clicks and creating a visual
activity map
• Screen Recording• Tracking individual users – and creating a video for their session
• User Testing• User testing tools that simulate traditional tasked based testing
tools
• User Feedback• Tools that provide ability to solicit direct feedback from users
• Collaborative Peer Review• Tools that provide ability to solicit direct feedback from UX peers
Heat Mapping Tools
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Screen Recording Tool
User Testing Tools
User Feedback Tools
Peer Reviews
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iPad apps
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Intuition HQ
iPad Apps...
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Pros…• Try & buy model• Inexpensive to engage• Less invasive to users environment• Inspires innovation (example: crowd
sourcing participates…)• Produces credible results• Creators expect user feedback to drive
the product
Cons…• Control of the users environment• No facial expressions• Software not mature
Four Business Cases...• Is the design directionally correct?• How would a larger sampling users
respond to this design?• Prove it too me in real-time!• I need answers by the end of today!
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Directionally Correct?
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Larger Sample Says?
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Prove it Now!
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Findings on Demand...
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Agility & Transparency
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Great Reference Material…
Great Reference Material…
Great Reference Material…
Examples• A/B testing• Expectancy Test• Mental Model• First Impressions• Baselining
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What’s Next...• Dive right in• Push the software creators• Experiment, innovate & explore...
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Questions…You can contact us:
Thank you…
