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Conducting Remote Task-Based Usability Testing on Your Mobile Websitewww.userzoom.com#1The #1 Platform to Test, Measure and Monitor User ExperienceOur all-in-one enterprise solution make research & testing cost-effective, agile and easy

#Mobile App Testing Capability End of MarchCollect Powerful Quantitative and Qualitative Insights

#Chat box is available if you have any questionsThere will be time for Q&A at the endWe will be recording the webinar for future viewingAll attendees will receive a copy of the slides/recordingQuick Housekeeping

Continue the discussion using #LearnRemoteUXContinue the discussion using: #LearnRemoteUXConducting Remote Task-Based Usability Testing on Your Mobile Website#Sneha KannegantiUX ResearcherUserZoomspeakerMeet Your Speaker

Conducting Remote Task-Based Usability Testing on Your Mobile Website#Agenda

Continue the discussion using #LearnRemoteUXConducting Remote Task-Based Usability Testing on Your Mobile WebsiteUnmoderated Remote Research for MobileExecution of a Remote Task-based StudyParticipants Perspective ResultsSummaryQ&A

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Unmoderated Remote Research for MobileAppsMobile WebContinue the discussion using #LearnRemoteUXConducting Remote Task-Based Usability Testing on Your Mobile Website#Improve your mobile App Experience

7Task-based Remote Usability TestingContinue the discussion using #LearnRemoteUXConducting Remote Task-Based Usability Testing on Your Mobile WebsitePresent goal as a real-world scenarioIdentify the goals of your researchEx. Findability. Preference. Satisfaction. Successful CheckoutEx. Your company is co-sponsoring a conference.You have decided tohand out business card holdersaspromotional giveaways.

#These scenarios are usually called tasks or activities. This is an action that you ask participants to take on your mobile interface. They work really well because they provide a context for use. Put participants in the mindset of actually engaging with the webpage.

your company,co-sponsoring a conference.You have decided tohand out business cardholdersaspromotional giveaways.your company, M.G Corp, isco-sponsoring a conference.Your team has decided tohand out business cardholdersaspromotional giveawaysto all conference attendees.

In the case of live websites, it could be whether they were able to reach the checkout page. Able to complete the steps in the checkout process.8Unmoderated Remote Research for MobileConducting Remote Task-Based Usability Testing on Your Mobile Website

Version AVersion B

Version AVersion B

Low-fidelity mockups

High-fidelity mockups

Final versions

Live site

Benchmark#Discuss the goals at every stage of the development cycle.

Can people find what they are looking for?How well does the navigation labeling help users find information?Do their expectations match where the information is currently located?

Talk about baseline as well as competitive benchmark

9How does it Work?Continue the discussion using #LearnRemoteUXConducting Remote Task-Based Usability Testing on Your Mobile Website

Click on the LinkSafari RedirectApp Store

UserZoom App#Participants PerspectiveContinue the discussion using #LearnRemoteUXConducting Remote Task-Based Usability Testing on Your Mobile Website

#11Designing a UserZoom Mobile StudyContinue the discussion using #LearnRemoteUXConducting Remote Task-Based Usability Testing on Your Mobile WebsiteRegular Survey Questions

Task Scenarios

#Designing a UserZoom Mobile StudyContinue the discussion using #LearnRemoteUXConducting Remote Task-Based Usability Testing on Your Mobile WebsiteDefine Success

#Encourage action on a website or applicationEach scenario is validated for success 13Designing a UserZoom Mobile StudyContinue the discussion using #LearnRemoteUXConducting Remote Task-Based Usability Testing on Your Mobile WebsiteLogic & Conditions

Randomization

Think Aloud

Video Question

#Think AloudContinue the discussion using #LearnRemoteUXConducting Remote Task-Based Usability Testing on Your Mobile Website

#Conducting Remote Task-Based Usability Testing on Your Mobile WebsiteUnmoderated Remote Research for MobileEffectiveness

Efficiency

Satisfaction

Open Ended Feedback

#Which prototype version do participants prefer?Does the prototype reflect websites intended purpose?Is the navigation system effective in Do their expectations match where the information is currently located?

16Conducting Remote Task-Based Usability Testing on Your Mobile WebsiteUnmoderated Remote Research for MobileNet Promoter Score

Brand Perception

Clickstream

Brand A Brand B#17Video QuestionContinue the discussion using #LearnRemoteUXConducting Remote Task-Based Usability Testing on Your Mobile Website

#RecruitmentContinue the discussion using #LearnRemoteUXConducting Remote Task-Based Usability Testing on Your Mobile Website

Within UserZoom

External Panel

Customer List

QR Code

#Breadth of Research CapabilitiesContinue the discussion using #LearnRemoteUXConducting Remote Task-Based Usability Testing on Your Mobile WebsiteTest Prototypes & Live Sites

Conduct UX Benchmarking

Multi Device User Experience Testing

International Research

#Perform task-based studies to test and optimize mobile website prototypes before their final development phase in users natural context.Test mobile websites and prototypes on iPhone, iPad, and Android phones & tablets

20Benefits of Remote Usability Testing Continue the discussion using #LearnRemoteUXConducting Remote Task-Based Usability Testing on Your Mobile WebsiteQuick Results

Cost Effective

Users in their Natural Context

Flexible & Scalable

Rich Data

#Perform task-based studies to test and optimize mobile website prototypes before their final development phase in users natural context.Test mobile websites and prototypes on iPhone, iPad, and Android phones & tablets

21Best PracticesContinue the discussion using #LearnRemoteUXConducting Remote Task-Based Usability Testing on Your Mobile WebsiteDefine what is a successful outcomeAvoid clues or leading the behavior too closely Make the scenario actionable

#Conducting Remote Task-Based Usability Testing on Your Mobile Website

Coming Soon - Q1 Mobile Task-based UT for Apps#Questions

How to Improve Content Findability & Optimize Information Architecture with a Tree Testhttp://www.nngroup.com/articles/task-scenarios-usability-testing/#

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