Download - Conducting Remote Task-Based Usability Testing on Your Mobile Website

1

Conducting Remote Task-Based Usability Testing

on Your Mobile Website

www.userzoom.com

2

The #1 Platform to Test, Measure and Monitor User Experience

Our all-in-one enterprise solution make research & testing

cost-effective, agile and easy

3

Mobile App Testing Capability –End of March

Collect Powerful Quantitative and Qualitative Insights

4

• Chat box is available if you have any questions

• There will be time for Q&A at the end

• We will be recording the webinar for future viewing

• All attendees will receive a copy of the slides/recording

Quick Housekeeping

Continue the discussion using #LearnRemoteUX

Continue the discussion using: #LearnRemoteUX

Conducting Remote Task-Based Usability Testing on Your Mobile Website

5

Sneha Kanneganti

UX Researcher

UserZoom

speaker

Meet Your Speaker


6

Agenda



• Unmoderated Remote Research for Mobile

• Execution of a Remote Task-based Study

• Participant’s Perspective

• Results

• Summary

• Q&A

7

Unmoderated Remote Research for Mobile

Apps Mobile Web



8

Task-based Remote Usability Testing



• Present goal as a real-world scenario

• Identify the goals of your research

• Ex. Findability. Preference. Satisfaction. Successful

Checkout

• Ex. Your company is co-sponsoring a

conference. You have decided to hand out business

card holders as promotional giveaways.

9



Version A Version B Version A Version B

• Low-fidelity mockups

• High-fidelity mockups

• Final versions

• Live site

• Benchmark

10

How does it Work?



Click on the Link Safari Redirect App Store UserZoom App

11

Participant’s Perspective



12

Designing a UserZoom Mobile Study



• Regular Survey Questions

• Task Scenarios

13




• Define Success

14




• Logic & Conditions

• Randomization

• Think Aloud

• Video Question

15

Think Aloud



16



• Effectiveness

• Efficiency

• Satisfaction

• Open Ended Feedback

Success, 85%

Non-Success,

15%

5.3

5.1

5.4

1 3 5 7

Ease of Navigation

Amount ofInformation

Overall look & feel

17



• Net Promoter Score

• Brand Perception

• Clickstream

39% 52%

61% 48%

Pre Task Post Task

Negative (1-2)

Neutral (3-5)

Positive (6-7)

Brand A Brand B

18

Video Question



19

Recruitment



• Within UserZoom

• External Panel

• Customer List

• QR Code

20

Breadth of Research Capabilities



• Test Prototypes & Live Sites

• Conduct UX Benchmarking

• Multi Device User Experience Testing

• International Research

21

Benefits of Remote Usability Testing



• Quick Results

• Cost Effective

• Users in their Natural Context

• Flexible & Scalable

• Rich Data

22

Best Practices



• Define what is a successful outcome

• Avoid clues or leading the behavior too

closely

• Make the scenario actionable

23


Coming Soon - Q1

Mobile Task-based UT for Apps

24

Questions

How to Improve Content Findability & Optimize Information Architecture with a Tree Test

http://www.nngroup.com/articles/task-scenarios-usability-testing/

25

Need more info?

Get answers about UserZoom. We are here to help.

Talk with one of our knowledgeable staff.

Contact us

UserZoomToll free number: (866) 599 1550

www.linkedin.com/company/userzoom@UserZoomFollow us