Think Mobile with Google Event - AppsFlyer Presentation - English
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Transcript of Think Mobile with Google Event - AppsFlyer Presentation - English
Mobile Advertising Measurement Platform Mobile Campaign Analytics | Retargeting | Unbiased Attribution
Mobile App Discovery Fragmentation
Social Media Search Direct
Ad Networks & Agencies Cross Sale & Publishers Organic, Viral & Burst Effect
Advertisers
Before Attribution Authority Ad Networks
Users
Ad Network
Ad Network
Ad Network
Ad Network
Ad Network
Ad Network
Ad Network
Ad Network
Ad Network
Ad Network
Ad Network
Ad Network
Ad Network
Ad Network
Ad Network
广Ad Network
Ad Network
Ad Network Ad Network
Ad Network
Adver,ser
Adver,ser
Adver,ser
Advertiser
Adver,ser
Adver,ser
Adver,ser
Advertiser
Advertisers
Ad Networks Users Agencies
Campaign Analytics Attribution Authority
Ads Validation Optimization
CPA Enablement Agencies
Retargeting One Universal SDK
Advertisers
After Attribution Authority
YOUR DATA
Adver,ser
Advertiser
Adver,ser
Adver,ser
Adver,ser
Advertiser
Ad Network
Ad Network
Ad Network
Ad Network
Ad Network
Ad Network
Ad Network
Ad Network
Ad Network
Ad Network
Ad Network
Ad Network
Ad Network
Ad Network
Ad Network
广Ad Network
Ad Network
Ad Network Ad Network
Ad Network
Agencies
Agencies
Agencies
Agencies
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Chinese Based Apps Worldwide Ø Top 100 Apps
Global App Market Share 2012
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Chinese Based Apps Worldwide
Ø Top 100 Apps
Global App Market Share 2014
NEW FEATURES
New integration with Google AdWords ü Install attribution for YouTube campaigns
ü Less Discrepancies
ü More Accuracy
Configuring Google AdWords Campaign
Extracting Postback for Google AdWords (iOS only)
Placing Postback in Google AdWords Account (iOS only)
New Retention Report
Global Launch AppsFlyer OneLink
http://youtu.be/D55tveogaqU
App Not Installed
App Already Installed Ad Click
San Francisco Hotels
Get $50 Off
Book Now
You Have $50 Credit
Redirect To Appropriate Store
Only if app not installed One Smart Link URL
§ Any Platform: Web, iOS, Android etc. § Any App Store: Apple, Google etc. § Any Scenario: App already installed
or not § Same Experience
Specific Landing Page
§ Deeplinking (App Open) § Deferred Deeplinking (Install) § Same Experience
Deeplink
Deferred Deeplinking
One Smart Link to Rule Them ALL
AppsFlyer’s Servers
App Store/ Play
User Device
Ad click
Store Redirected
App Install
Events
API’s & Postbacks
App Install & First Open
Get Attribution Data
Advertiser is able to query attribution data in real time, and directly serve relevant content, upon the first app open.
Media Sources
Media Sources
Hotels New York
Get Attribution Data Flow: Providing the users you acquire with relevant content and maximizing your ROI
EXCLUSIVE TIPS
EXCLUSIVE TIP
Target New Devices
ü 50% Higher CR ü 100% Higher User Quality ü Install 400% More Apps
Use Rich Media
EXCLUSIVE TIP
ü 5-8x Higher CR
Set In-App Events
EXCLUSIVE TIP
Buy To Fly
0%
5%
10%
15%
20%
25%
30%
Feb-‐12 Aug-‐12 Feb-‐13 Aug-‐13 Feb-‐14 Aug-‐14
Paid/Organic Installs
EXCLUSIVE TIP
THANK YOU
谢谢