Think Like A Google Search Engineer - SEO Webinar

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About Instant E-Training

"Give a man a fish to eat and you feed him for a day. Teach a man how to fish

and you feed him for lifetime.” - Lao Tzu, 6th Century Chinese Philosopher

Founded in late 2010, Instant E-Training is creating an online learning environment

imparting interactive marketing training using highly engaging e-learning tutorials by

bringing the best instructors together and using streaming video as the primary method

of delivering marketing training.

Training provided by some of the top industry leaders including….

Shari Thurow Eric Enge Hollis ThomasesBob Tripathi Krista Neher Dan ZarrellaChristine Churchill


Bob Tripathi

• Over 10 Years of “in-the-trenches” online marketing

experience

• Top rated speaker at industry conferences on SEO,

Social Media, Paid Search topics

• Worked with large US brands like Discover Card, Sears

Holdings championing online initiatives

• Passion for training led to Instant E-Training


Eric Enge

• Sought after industry speaker on SEO & Social Media.

• Lifelong entrepreneur with experience building web

properties.

• Trained & consulted with many Fortune 500

companies on SEO.

• Founder of Stone Temple Consulting, 15 person

SEO/SEM firm.

• Passion for training led to Instant E-Training


Agenda:

11.55 – 12 pm

12 pm – 12.40

12: 40 – 12:50

12:50 – 1 pm

Introduction

Eric Enge Presentation

Recent Google Updates

Attendee Q&A


Think Like A Google

Search Engineer

Eric Enge


Agenda:

12 pm – 12:40

12:40 – 12:50

12:50 – 1 pm

Eric Enge Presentation

Recent Google Updates

Attendee Q&A


SEO Training Workshop – Starts August 12th

Advanced Keyword Research

Site Architecture for SEO

On-Page Site SEO

Technical SEO

Link Building Fundamentals

Link Building with Social media

Local SEO

Video SEO

Social Media signals for SEO

In-House SEO

Web Analytics for SEO

Bill

Hunt

Shari

Thurow

Eric

Enge

Christine

Churchill

Arnie

Kuenn

Carolyn

Shelby

Marshall

Sponder

Bob

Tripathi

14 sessions including…

& more…

Top SEO leaders including…

Free Seat

Giveaway

during

this

webinar !!


The Slogan is Real


Larry Page & Sergey Brin

Founders believe that

serving users is what

is best for Google


Search Engine Market Share

Google65%

Yahoo16%

Bing14%

Ask3%

AOL2%

Search Engine Market Share

Google

Yahoo

Bing

Ask

AOL

Market Share Is

What Drives

RevenueUser Experience

Drives Market

Share

Google Makes

User Experience

Goal #1


Won’t Trade User Experience for Short Term Sales

www.instantetraining.com

More Traffic from Search than any Other Source

Search Engines

Referring Sites

Direct Traffic


Position Matters

4th

All Others

1st

2nd

3rd


Typical Clickthroughs on SEO vs Paid Search Ads

Organic: Results take months

to see, but are more enduring

Paid: Offers Direct Response

Model, comes with CPC Fees


Search Engines are Software Programs


They have a Big Job

Crawl one trillion+ web pages

Perform semantic analysis on All of Them

Map ALL the links on the web

Use this data to map results for ANY

search query

Respond to any query in < 0.2 seconds

Oh God !!!

Totally

Exhausted


They have Limitations

Images

Give Me Only

HTML ! It’s

Easy

Videos

(Including Flash)

HTML Code


SEO Best Practices

(at-a-glance)


On Page SEO Defines Relevance


Most Important On Page Factors

Good Site Architecture Keyword Relevance

Title Tag On Page (Text) Content


Directory Structure

Flat Directory

Structure

Broad and

Shallow

Structure

Hierarchical

Directory

Structure


Use Keyword Research

https://adwords.google.com/select/KeywordToolExternal


Decide on Content


Pick Your Title Tag

A good title tag should be

anywhere from 40 to 69

characters in length


Simple Clean Navigation


Breadcrumbs


On Page SEO Enters You in the Competition

Can’t Win Without

Entering

Critical to

Success

Necessary, but

not sufficient!


So how do you Win?


SEO Ranking Factors

21%

19%

11%18%

7%

20%

4%

Source: MEOver 200 Ranking Signals in Use!


Links Are Like Votes in an Election


Links Are Not Created Equal

Site A

Site B

Killer

Link 1

Link 1

Link 2

……….

…1000

#1 !

#2

Search Results


Clean Text Link


Search Engines Do Not Count All Links

Links they can’t read:

Links on pages that they can’t crawl

Encrypted JavaScript

In an iFrame

Can’t find

Marked as NoCrawl in Robots.txt

Links marked with NoFollow Attribute


Don’t Want you to Buy Links

Same Reason Why You are not Supposed

to Buy Votes in an Election


• Must care about your visitors

• Must see Great Content on your site

• Must see Unique Value in your content

Who are the Linkers?


Great Content…

Establishes Relevance

Attracts Links


Uniqueness is Essential

Unique Content is in Demand

By Customers

By Linkers

By Search Engines


1st Sample Site on Frogs

Here is some info on Frogs:

• Frogs are green

• Frogs live in water

• Frogs like to jump

• Frogs are not toads

Thanks for reading our article

on frogs.


2nd Sample Site on Frogs

Frogs are interesting creatures partly because they are

green. Many people do not realize that they are not

toads. Frogs like to jump and live in water.

We are

different


3rd Sample Site on Frogs

• Color: green

• Habitat: Water

• Locomotion: Jumping

While often confused with toads, frogs

are not the same as toads. Here are

some key facts:


User Interaction

This user wants to know what frogs eat


Creating Engagement with Video

• Video increases user engagement on site,

• Video SEO can generate lot of traffic


Google’s Emphasis on Local SEO

Tip: If you are a local business claim your

business on Google and add attributes Like

pictures, videos, location, etc.


Leverage Alternative Media for SERP Placement


Social Media Signals in SERPs


Google’s Entry Into Social


Learn All this & more in our SEO Training

Workshop starting August 12th



On-Page Site SEO

Technical SEO



Local SEO

Video SEO


In-House SEO


Bill

Hunt

Shari

Thurow

Eric

Enge

Christine

Churchill

Arnie

Kuenn

Carolyn

Shelby

Marshall

Sponder

Bob

Tripathi


What You Can Expect

Live Streaming trainer video with

Chat and other interactive features

Certificate of completion to

all attendees

After session support with Q&A Networking with fellow attendees.


Free Bonus for Webinar Attendees Only

Free 3 month subscription to our library

of 25+ High Quality training videos

Worth $179!

600+ pages of sage advice by Rand Fishkin,

Stephan Spencer, Jessie Stricchiola & Eric Enge

Worth $45!

Free 6 months CMS access & Hosting*

Worth $894!

www.pixelsilk.com/instantetraining/


Register Today!

Super Early Bird Now – July 11, 2011 $299

Early Bird July 12 – July 31, 2011 $399

Full Rate August 1, 2011 Onwards $499

All this for your exclusive price of

$299

http://bit.ly/reg-seo

http://www.instantetraining.com/online-marketing-workshop/seo-training


Question 1: New Google Panda Update

How is this new Google Panda

update different and how does

it affect SEO?


Question 2: Paid Links

A big US retailer, JC Penney, recently got

exposed for buying links and getting top SEO

rankings. Still, they are not banned and are still

ranking on top on many terms. If Google cannot

stop the big guy then is it okay for the smaller

companies to indulge in paid link buying?


Audience Q&A


7 Weeks + 14 SEO Sessions = 1 Great Training!August 12th – September 23rd



On-Page Site SEO

Technical SEO




In-House SEO


Local SEO

Video SEO

http://bit.ly/reg-seo

Think Like A Google Search Engineer - SEO Webinar

Technology

Transcript of Think Like A Google Search Engineer - SEO Webinar