Q3/2015

THE APPSFLYER

PERFORMANCE INDEX FOR

Russia

RISING UA COSTS

Aug 2015

Fiksu’s CPLU hits

milestone

$4.04

APPS

APPS

1.4M

32% 55% 87%USE 5-9 USE 1-4 LESS THAN 10

APPS PER DAY

APPS PER DEVICE

1.5M

Retention

Score

Scope

Methodology

Retention

Rate• 20+ million non-organic installs in

Russia

• 100s of AppsFlyer’s non-gaming app

clients

• 100s of AppsFlyer’s integrated media

partners

• Dates: Q3 2015

Foreigners WelcomeRetention Score - Android Top 10

Power Ranking: Retention & Scale

Combined

Russian Networks RockRetention Score – iOS Top 10

Power Ranking: Retention & Scale

Combined

Neck & NeckAndroid vs. iOS Retention

Day 1 Day 7 Day 30

+11% +11%+12%

0.939 0.947

Thanks!www.appsflyer.com