AppsFlyer Mobile App Tracking | Campaign & Engagement Analytics

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Mobile Advertising Measurement Platform Mobile Campaign Analytics | Retargeting | Unbiased Attribution

description

AppsFlyer Mobile App Tracking | Campaign & Engagement Analytics

Transcript of AppsFlyer Mobile App Tracking | Campaign & Engagement Analytics

Page 1: AppsFlyer Mobile App Tracking | Campaign & Engagement Analytics

Mobile Advertising Measurement Platform

Mobile Campaign Analytics | Retargeting | Unbiased Attribution

Page 2: AppsFlyer Mobile App Tracking | Campaign & Engagement Analytics

How Loyal Users Discover

Your Mobile App

All-In-One

Universal

Independent

UnbiasedAdvertise Anywhere

Track with AppsFlyer

Supported platforms

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What We Do

AppsFlyer is a mobile app measurement platform that allows app developers, brands, and agencies to measure and optimize their entire mobile customer acquisition funnel from one real-time dashboard

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Mobile App Discovery Fragmentation

Social Media Search Direct

Ad Networks & Agencies Cross Sale & Publishers Organic, Viral & Burst Effect

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Advertisers

Before

Ad Networks Users

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Advertiser

s

Ad Networks Users

Agencies

Campaign Analytics Attribution Authority

Ads Validation Optimization

CPA Enablement Agencies

Retargeting One Universal SDK

Advertisers

After

YOUR DATA

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AppsFlyer’s Integrated Partners (600+)

Official Mobile Measurement PartnerOfficial Mobile Measurement Partner

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The Dashboard

Everything you need to know about your apps promotional campaigns

• Clicks

• Paid (non- organic) installs

• Organic install

• Any media source

• Conversion rate

• User funnel

• In app events and sales

• ROI per media source

• CSV reports

• Complete set of API’s

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Example: Ad Tracking & Post-Download Conversion Tracking

Ad Click

App Download

App Store Page

Post-Download

Conversion Attribution

• Any traffic source

• Banner

• In-app

• Email/QR code

• Ad network

• Facebook

• Twitter

• App Store

• Google Play

• Alternative App Stores

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How It Works?

The Result

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The FlowAppsFlyer’s

Servers

App Store/

Play

User

Device

Media

Sources

Enables:

• Cost Per Install (CPI)

• Cost Per In-app Action (CPA)

• Revenue Share

• Network Optimization

• Retargeting

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App Not Installed

App Already InstalledAd Click

San Francisco Hotels

Get $50 Off

Book Now

You Have $50 Credit

Redirect To Appropriate StoreOnly if app not installed

One Smart Link URL:

Any Platform / App Store

Any Scenario –

App already installed or not

Specific Landing Page:

Deeplinking (App Open)

Deferred Deeplinking (Install)

Deeplink

Deferred Deeplinking

One Smart Link to Rule Them All

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AppsFlyer’s

Servers

App Store/

Play

User

Device

Ad click

Store Redirected

App

Install

Events

API’s & Postbacks

App Install &

First Open

Get Attribution Data

Advertiser is able to

query attribution data in

real time, and directly

serve relevant content,

upon the first app open.

Media

SourcesMedia

Sources

Hotels New York

Get Attribution Data Flow:Providing the users you acquire with relevant content and maximizing your ROI

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Testimonials

“AppsFlyer tracking enabled us to evaluate the performance of our existing marketing tools and discover new ones. Furthermore with only one SDK we now have direct access to a growing number of traffic sources”

Evgeny K., Marketing Manager, Alawar Entertainment

“After testing different mobile analytics platforms, we chose AppsFlyer because they gave us the best overall solution and experience”

Ratko Bozovic | User Acquisition Manager, Nordeus

“AppsFlyer real-time dashboard had armed us with the tools to turn our promotional campaigns into a great success while still remaining on budget”

Yaron Avisar - International Marketing at Tabtale

Other

Clients

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Need & Solution

Before

Spray and pray Highly targeted/measured campaigns

Highly fragmented app discovery One dashboard for all channels

Multiple SDKs per channel Single SDK fits all

Poor campaign visibility Clear visibility and insights

Very long setup time per channel Zero setup time

Limited mobile marketing budgets due to poor ROI

measurement capabilitiesMarketing budget increase as ROI is measured

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AppsFlyer for Agencies

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Ad Agencies Media

Buying, Tracking

And Optimization

Platform

• Buy media from any source, track and optimize

• AppsFlyer allows you to focus on your core business

• Let us deal with technology, SDK’s, integrations and support

• Advertisers can access the campaign results in real time

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Key Statistics

2000+

Advertisers

Accounts

$800M

Mobile Traffic

Measured

1B+

Installed

Devices

5000+

Apps

600+

Integrated

Partners

200M+

Apps Installs

Per Month

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The Company

Why?

Change the way

mobile app marketers

reach their loyal users

What? How?

We are a mobile apps

marketer’s best friend.

As an unbiased

platform, we don’t own

and aren’t affiliated

with any media.

Deliver the best

platform to help app

developers & brands

reach their users

easily & efficiently

Investors

Well funded by leading

Venture Capital

Funding Press

Team

We are passionate

about building the

technology to enable

marketers to do their

magic!

US +1-800-660-2818

UK +44-20-3318-8649

IL +972-9-768-1949

[email protected]

Contact

Us