#MBC2016 Alexander Grach, Appsflyer
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How to get the most of your tracking pla6orm. alexander grach| sales execu/ve eastern europe & turkey | alex@appsflyer.com
Transcript of #MBC2016 Alexander Grach, Appsflyer
Howtogetthemostof
yourtrackingpla6orm.
alexandergrach|salesexecu/veeasterneurope&turkey|[email protected]
A<ribu/onanaly/cs
ApppublishersuseA<ribu/onSDKswhentheywishtoincreaseappdistribu/on,byusingmul/plechannelsforadinstallcampaigns,andtheywishtolearnwhichcampaignsareperformingbe<erintermsofuserquality.
download the full report: http://mobile-sdk-data-trends.safedk.com/full-report-2016
The“Adtechtax”andsmarterdecisionmaking
OrganicSearchKeywords
Uninstalltracking
Fromlastclicktomul/-toucha<ribu/on
A<ributedTouchType
A<ributedTouchTime
InstallTime
EventTime
EventName MediaSource Contributor1MediaSource
Contributor1Campaign
Contributor1TouchType
Contributor1TouchTime
Contributor2MediaSource
Contributor2Campaign
Contributor2TouchType
Contributor2TouchTime
Contributor3MediaSource
Contributor3Campaign
Contributor3TouchType
Contributor3TouchTime
click 5/22/1612:125/22/1612:25
5/22/1612:25 install unityads_int unityads_int V20s_new impression 5/22/1612:11 unityads_int V2A_20s_new click 5/20/163:24 adcolony_int P44474 click 5/19/163:39
click 5/22/1612:065/22/1612:23
5/22/1612:23 install unityads_int unityads_int V120s_CG impression 5/22/1612:06 adcolony_int V1A20s_CG_st_wm click
5/22/1612:03 applovin_int Video_Land click 5/22/1611:42
click 5/22/1612:145/22/1612:20
5/22/1612:20 install unityads_int facebook
Philippines-[Android] click 5/20/1614:14 unityads_int V1A20s_CG_st_wm impression
5/22/1612:14 unityads_int V_20s__PH click 5/22/1612:14
Mul/-toucha<ribu/on
Facebook&Googlecostdata
GetA:ribu<onData
Adver<serisabletoquerya:ribu<ondata
inreal<me,anddirectlyserverelevantcontent,uponthefirst
appopen.
AppInstall
AppInstall&FirstOpen
StoreRedirected
Events
Adclick
API’s&Postbacks
HotelsNewYork
AppsFlyer’sServers
MediaSource Source Source
AppStore/Play
UserDevice
Getconversiondata
Lookalikeandcustomaudiences
Granular Reporting & Custom Audiences
Amounts & Items # Views
Content ID Who shared
What network
W. WiFi Geo
User ID Payment Type
No more SDKs
No need for developers
No more delays!
RichIn-appevents
App Web
$50 $100 $200
DISCONNECTED
CONNECTED
Store
App Web Store
$50 $100 $200
Clickon“NetworkA”ad AppInstall
Adver<serthinksmyLTVis$50
Adver<serknowsmytrueLTVis$350!
Omni-channelLTVwithS2Sin-appevents
OnJune1st2016AppsFlyertogetherwithALMAZCenterinMoscowarelaunchingthepilotmobilea<ribu/onandAppsFlyercer/fica/onprogram.
AppsFlyerCer/fica/on
