Katerina Shapira, Account Success Manager, AppsFlyer
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How to optimize your game retention with data-driven analytics
Transcript of Katerina Shapira, Account Success Manager, AppsFlyer
How to optimize your game retention
with data-driven analytics
Leading the Mobile Advertising Analytics Market
Leading Globaly
Beijing
Bangkok
SeoulTokyo
Singapore
Guragon
Leading in Scale
* *
*Market share of Apps with SDK installed*App actively using SDK
Leading in Scale & Retention
Back to Basics.
MobileAdvertisingAnalytics
What is it
Why do you need it
Gaming Overall Retention - Top 15
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Video Networks’ Retention Domination
In-App vs. Affiliates – No Contest
Gaming Overall Retention - Top 15
Affiliate Trumps Incentivized
Video Networks’ Retention Domination
Head to Head
OS Retention Level Gap – iOS Dominates
iOS Domination Broken Down
Android ShiningLeads iOS in overall retention among two Categories although trend changes over time
Overall Retention +87%
+101%
+65%
+24%
+85%+65%
+24%
Overall Retention +74%
Day 1 Day 7 Day 30 Day 1 Day 7 Day 30
Affiliate Networks Incentivized Networks
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Power Ranking - Gaming
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Power Ranking - Gaming
Key Takeaways
Big Data is King
Video Perfect for Mobile
FacebookPower
Key Takeaways
Best Practices .
Tip #1: Easy Come, Easy Go
D1: 28% D7: 11% D30: 7%
Tip #2: Use Notifications
...But treat players differently
Newbies Hardcore Champions
Tip #3: Build a Community
Users retain longer and spend more when they have a social login
Tip #4: Release Updates
Know your market, know your customers .
Tip #5: Reviews & Ratings
Read the feedback, it matters!
