The Toolkit Pitch Deck v2
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Transcript of The Toolkit Pitch Deck v2
Marketing Team
TheToolkitFor athlete entrepreneursthat have a message toshare with the world.
www.thetoolkit.work
We create branding, content, andmarketing for athletes that want to have
an impact on their community.
About The Company
www.thetoolkit.work
PROBLEM
Athletes need time to train,compete, and create a brand. You can't do it all at once.
TIME01
NO CLEAR DIRECTION02
NO PLUG&PLAYPRODUCT EXISTS
03
With all the information on theinternet, it's hard to know whereto start.
A 'ready made service' that isspecific to athletes is not onthe market.
Athletes don't know whereto begin monetizing theirideas.
M A R K E T V A L I D A T I O N
1 . THE EXPANSIONOF CROSSFIT
2. PROFESSIONALATHLETES GONE BROKE
3. COLLEGE ATHLETESDONE WITH COLLEGESPORTS
4. ATHLETES HAVE ABUILT-IN FOLLOWING
O v e r 1 0 K l o c a t i o n s .C r o s s F i t G a m e s v i e w e r -s h i p i n c r e a s e s o n E S P Ne v e r y y e a r .
8 0 % o f p r o f e s s i o n a lN F L p l a y e r s g o b r o k e . *
T h o u s a n d s o f c o l l e g es t u d e n t s f i n i s h e a c h y e a rw i t h o u t a c l e a r p a t h t o u s et h e i r a b i l i t i e s .
F i t n e s s c u l t u r e i s o n e o f t h eb i g g e s t d r a w s o n I n s t a g r a m . S u c c e s s f u l b r a n d s o n t h ep l a t f o r m c o n v e r t t r a f f i c t ot h e i r w e b s i t e s a n d p r o d u c t s .
* SURVEY TAKEN FROM FORBES MAGAZINE
$667 BillionApprox. 6.5%increase eachyear until2020
Market SizeOver the past ten years, the average amount ofpeople caring about their health has increased.Bottom Line: More opportunities in health andwellness.
2015
1 Trillion
2020
www.thetoolkit.work
Our Process
We build the framework of theirbrand, formulate organicstrategies outreach then monetizetheir products and services.
We then promote them through onlinemarketing, adjusting output basedon feedback from their audience andconnections.
We ask the athletes abouttheir story and unique voice.
www.toolkit.work
PRODUCTDetails:
BUILDPLATFORM TO
CONNECT WITHAUDIENCE
SHARE GREATCONTENT
DETERMINEUNIQUE
PERSONAL BRAND
WE CHARGE $1 .2K PER TOOLKIT .WE OFFER ADD ON SERVICES
Add OnServices
$1.2KToolkit
BUSINESS MODEL
THE TOOLKIT ISN'T JUST A PRODUCT. IT 'SLAUNCHING A CAREER.
Average Campaign1 Ea Quarter
MARKE T ADOP T I ON
EVENTS
Event each Quarter
- Strong Summit
- Mash Specatular
The Lifting Fix
Underground
Strength
Mash Elite
Setting up potential
seminars to bring
awareness to
athletes at the
professional and
amateur level.
PROPOSEDPARTNERSHIPS
THE TOOLBOXSPEAKER SERIES
PAR TNER S I N THE F I T N E S S I N DUS TR Y
COMPETITION
Competition in this space is fragmented, and no service has created a plan marketed directlyto help athletes alone. There are agents that provide gateways for sponsorship deals and
agencies do the same. But those are expensive options only for the most popular athletes andones that have money to afford that.
EXPENSIVE & INEFFECTIVE
MEDIA AGENCIESSPORTS AGENTS
IN-PERSONNETWORKING
C O M P E T I T I V E A D V A N T A G E
1 S T T OM A R K E T
B R A N DI N C E N T I V E S
C O L L A B E R A T I O N S
E A S Y T O U S E
First concise service tailored for athletes tocreate a brand.
Established brands committed to connect tothe Toolkit, such as the CFO of Caffeine andKilos.
The product is easy to understand for athletesthat need a plan.
The toolkit is created by a writer formerly ofESPN and with extensive experience from a USAWeightlifter and medical staff member.
TeamThe team is led by two amazing individuals whohave years of experience in the industry.
Doc WilliamsCo-Founder and
CEO
Danny LehrCo-Founder andBrand Ambassador
www.toolkit.work
1ST QTR OBJECTIVES
Increase awareness of the brand, suchas podcast interviews with Barbell Life andSweat Rx Radio.Create a workshop addressing How toLaunch a Sell Out Seminar at events thatalign with vision of the company such asThe Mash Spectacular.Launch Toolbox $20 Workshops (50% Goesto event).
2ND QTR OBJECTIVES
Create virtual summit, The Toolbox, tocreate projects for athletes by thought-leaders in the fitness industry eachquarter. Create online course on the Creativeliveplatform to help athlete entrepreneursstart an online business organically(connect with Barbell Business, KellyStarrett and Lewis Howes).Increase online following by 200% by theend of the second quarter.
Turning yourathletic skill into acareer.
We provide a framework onhow monetize the athlete'stalent, experience andunique voice.
Easy to UseCreating Valuable ContentConnection to the Target Audience
Made to find your destination.
The Toolkit