For Prospective Investors

The world has gone mobile creating a major opportunity for brands to utilize innovative mobile ads to propel sales ahead of their competition. Word of mouth is the most powerful form of advertising, but how do we capitalize on this? At Loot!, our team has developed a mobile first, incentivized word-of-mouth marketing platform with a focus on targeting micro-influencers at scale, through full automation while offering robust performance analytics.

Businesses use our platform to run location specific, mobile first marketing campaigns, which incentivize users to either create or share branded content. Customers receive cash and other great rewards instantly by completing different actions for their favorite brands. 

Meet The Future of Advertising

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Incentivized Word-of-Mouth

Loot! Key Facts and Figures

60,000 users (adding 600-1,000 new users daily)

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350,000 pieces of branded content created and shared

$120,000 run rate for 2015

Featured in

Today’s consumer is smarter than ever and isn’t sold just because they saw a banner ad or TV commercial. In fact, 75% of people don’t

accept advertisements as truth! On top of this 72% of marketers do not recognize or leverage customer referral value. Both of these facts

are amazing, considering that…

A Word Of Mouth Problem

92%

81%

of people trust recommendations from friends and family more than all other forms of marketing.

of US consumers’ purchase decisions are influenced by their friends’ social media posts.

49% of US consumers say friends and family are their top sources of brand awareness.

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There is currently a massive imbalance in mobile advertising as

20% of media is consumed on mobile devices, but only 3-4% of

total ad spend is allocated to mobile. This same imbalance existed

in the late 90s for the Internet.

0%

5%

10%

15%

20%

Mobile

Time SpentAd Spend

A Mobile Problem

11%

89%

Time Spent in AppsTime Spent on Web

Mobile users spend 89% of their time accessing media through apps and

only 11% accessing media through the web. Banner ads and search ads

can’t reach users while they are in apps. Brands need to get in front of

users while they are in apps.

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The mobile ad market is predicted to reach $35.62 billion by 2017 (according to emarketer) at which point it will exceed

desktop ad spending.

Ad

Spen

d in

Bill

ions

$0

$10

$20

$30

$40

2013 2014 2015 2016 2017

Mobile Ad SpendDesktop Ad Spend

The Market Opportunity

The native ad market is predicted to reach $5 billion by 2017

(according to emarketer). Native advertising will be the most

effective way to advertise on mobile.

Ad

Spen

d in

Bill

ions

$0

$1

$3

$4

$5

2013 2014 2015 2016 2017

Native Ad Spending

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Our Solution

Influential Customers Branded Content

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Our native iPhone, Android and HTML 5 apps allow brands to tap into the influence of their customers by rewarding them for completing valuable social actions, such as taking a picture with a brand’s product or sharing a brand’s message on Facebook.

We have created a new form of mobile advertising, where the brand’s experience becomes the advertisement.

How Customers Look To UsThe process starts with our users. We look at each users Facebook, Twitter and Loot! activity/data to determine how

influential they are for the respective brand running a campaign.

Joe 300 Twitter Followers 200 Facebook Friends 1.2 Engagements/Post

Steve 13,000 Twitter Followers 1,000 Facebook Friends 20 Engagements/Post

Bill 20 Twitter Followers 60 Facebook Friends .1 Engagements/Post

Stacey 2,000 Twitter Followers 750 Facebook Friends 14 Engagements/Post

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How It WorksWhen our users log into our app they view campaigns from local and national businesses. When a campaign excites them they participate by either sharing the brand’s message on Facebook and Twitter or taking a picture of themselves with the

brand’s product.

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Reward Fulfillment, Made EasyOnce the user completes the action for the brand they receives an awesome reward: cash, product, experiences or promo/coupon code. Users can keep track of their rewards with their in-app wallet. With their Loot! wallet they can withdraw cash earnings via PayPal, receive coupon codes and redeem non-cash rewards in store by showing an in-app confirmation ticket.

Joe Earned $1 for taking a picture

of himself wearing his Nike shoes during soccer practice.

Bill Earned a backstage pass to see Less Than Jake in concert for posting about the show on

Facebook.

Stacey Earned a $10 gift card for

Edible Arrangements by taking a picture of her arrangement.

Steve Earned a free small Starbucks

coffee for Tweeting about a new flavor coffee.

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Unlockable Rewards and CampaignsOur newest and most exciting feature allows brands to lock campaigns with a branded code. This will allow brands to reward their customers for a nearly unlimited number of actions, such as visiting a physical store, buying a product or watching a video. Once the

customer completes an action they will receive a unique branded code, which they can use to access the offer on Loot! Brands can also use this new feature to hand pick the super fans and customers that they want participating in a campaign. Only the invited individuals

would be able to participate in the campaign and receive the reward.

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Visit a store

Buy a product

Watch a video LOOTROCKS

Complete External Actions Receive a Code Enter Code on Loot! Access Campaign

Earn Reward

Become A Super Fan

60,000 users

65,000 photos submitted

1,200,000 views of submissions

User and Market Traction

275,000 shares for brands

300,000 rewards earned

$95,000 earned by users

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Featured In

“Chasm.io (Formerly Wahooly) Merges With Social Marketing App Loot”

“NativeX and Loot partner to pay you $1M to promote brands, games on mobile”

We formed an exclusive partnership with NativeX at the start of December 2014. We’ve integrated their API into our platform allowing us to reward our users for installing and using both iOS and Android apps. Our users on average receive 20% of the publisher payout for downloading each app while the remaining 80% is split 50/50 between ourselves and NativeX. We have essentially found an arbitrage in the market where we can “sell” app installs for 2-3x what we “buy” them for. This is a win for all parties involved as our customers get new users, our users get an awesome reward and we generate revenue.

Strategic Partnership With NativeX

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+ =Stable and expanding revenue stream

Subsidized in-network ad spend for user growth

Introductions to Fortune 500 advertisers

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“We love the creativity of the team at Loot! to creatively engage their users with brands. It’s a great fit for our high-performing native ad campaigns.”

- Rob Weber, Co-founder and SVP Business Development at NativeX

Some of the big customers that have run campaigns on our platform

•Priceline •Trulia •Realtor.com •Dunkin’ Donuts •Walgreens •CBS •Lyft •Hotels.com •Hasbro •RetailMeNot •Kim Kardashian •505 Games •Amazon

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Big Customer Traction

Executive TeamNick Haase - CEO Nick started his career in medical device sales and quickly launched his first successful venture, a medical device distributorship, which reached more than $1MM in revenue in its first year. His ability to quickly build meaningful relationships through his outgoing nature and honest efforts, allowed him to excel quickly in this field. Nick graduated Emory University in 3.5 years with a double major in Political Science and Economics with a minor in Finance.

Max Finn - COO Max started his career in the commercial real estate industry. He was the head of digital and social media marketing at NAI Global; the world’s largest network of commercial real estate firms. He developed a comprehensive social media marketing strategy for the global brand, the 185+ member firms and for a majority of the 5,000 brokers. Max graduated magna cum laude from Babson College with a double concentration in Entrepreneurship and Strategic Management.

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Dana Severson - VP of Sales & Marketing Dana is the VP of Sales & Marketing at Loot! Prior to joining Loot!, Dana spent two years as the CEO of the highly publicized influence-for-equity startup, Wahooly. He's an AngelPad alum, accomplished marketing hack and veteran to the startup community. Additionally, he contributes weekly to Pando Daily and inc.com. 

Our Advisors

Garth Holsinger - Former VP Strategic Partnerships and Business Development at Klout

Mark Kingston - Former CEO of ARGUS Software, Current CEO of The Pavonis Group

Boyd Mark - AuthenTec’s Director of Marketing and eCommerce

Francis Wisnewski - Founder of Hard Eight Futures and Downsize Fitness

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* Both Mark Kingston and Francis Wisnewski have invested in Loot!

Brand Ambassador Manager Play Book

Contact Us

3600 Fillmore Street Unit 401 San Francisco, CA 94123

750 North Orange Ave. Unit 4302 Orlando, FL 32801

Nick Haase Email: nick@loot-app.com Phone: 214-673-3067

Maxwell Finn Email: max@loot-app.com Phone: 609-664-6630

Dana Severson Email: dana@loot-app.com Phone: 612-327-1740

facebook.com/lootapp

twitter.com/l00tapp

$1.5 Million

Investment Opportunity

We are raising up to

through the sale of preferred stock

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