The Politics of TV FINAL
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The Politics of TV How Distribution Platforms Affect Cultural Ideology By Lilia Hadjiivanova California State University, Los Angeles
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Transcript of The Politics of TV FINAL
The Politics of TV
How Distribution Platforms Affect Cultural Ideology
By Lilia HadjiivanovaCalifornia State University, Los Angeles
Distribution Platforms: Broadcast Network vs. On-Demand Subscription
o Broadcasting networko Relies on advertiserso Importance of ratingso Broad audience
o On-demand Internet subscription-based streamingo Relies on # of subscriberso Importance of ‘quality’ contento Niche audience
Research Questions
Does the medium influence the message?
Is dominant American cultural ideology reinforced or challenged?
How are the following represented: gender (fixed gender roles, masculinity is dominant, femininity is submissive), race (racial stereotypes, whitewashing, symbolic annihilation), class (prevalence of middle- and upper-class characters), American dream (individualism, pursuit of happiness, upward social mobility, “having it all”)
The Shows
VS.
Similarities
one-hour political dramas which combine melodrama and violence depict issues of power, loyalty, marriage, and political back-stabbing
have diverse casts and strong female leads
innovative
Differences: Broad vs Niche
o Melodrama / Soap opera feel
o Emphasis on romance
o Fast-paced editing
o Outrageous plot twists
o Weekly ‘amnesia’
o “Guilty pleasure”
o ‘Quality’ / Cinematic feel
o Emphasis on politics
o Slow pace
o Plausible plot twists
o Episodic ‘memory’
o Literary references
Differences: Gender
o ‘Livvie’ goes from being outspoken, independent (S1) passive, emotional mess (S2)
o Heterosexual, romantico Family-oriented
Her happiness is contingent on love
o Egalitarian marriageo Ambiguous sexuality, aromantico Not family-orientedo Open relationship
Her happiness is contingent on power
Differences: Race
o Assimilationist (colorblind)
o Black Boss Lady, Scary Black Man tropes
o Multicultural (diversity)
o Representation of otherwise symbolically annihilated populations e.g. Native Americans
Gray, H. (2000), “The Politics of Representation in Network Television” in Newcomb, Horace. Television: The Critical View. New York: Oxford University Press
Differences: Social Class & the American Dream
o Middle- / Upper-class characters
o Pursuit of happiness / Desire to “have it all”
o Reinforces the American Dream
o Working-class characters in main roles
o Pursuit of power / Not wanting “it all”
o Attacks the American Dream
Conclusion
o Goal to sell a product (other than the show itself)
o Lowest common denominator
o Reinforces dominant values
o Does not address racism / class inequality
o reaches more people, but represents a limited part of the population
o Goal to sell the show
o Niche
o Challenges hegemonic ideals
o Addresses racism / class inequality
o reaches fewer people but represents a broader, more diverse population
