Wp7 tv everywhere(final)

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GIGYA.COM | 1 A MARKETER’S GUIDE TO TV EVERYWHERE

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As TVE adoption continues to rise alongside multi-device content consumption, media companies should be looking to revamp their strategies to attract more engagement with their content and establish relationships with their viewers. Our guide provides an in-depth understanding of how the movement towards TV Everywhere is driving user authentication.

Transcript of Wp7 tv everywhere(final)

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A MARKETER’S GUIDE TO TV EVERYWHERE

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About TV Everywhere

TV Everywhere (TVE) is a middle-tier software that enables television broadcasters to stream their content on any supported device, such as a PC, tablet, or smartphone.

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Introduction to TV EverywhereAccording to Adobe’s U.S. Digital Video Benchmark report (Q1 2014), TVE video consumption has grown 246% year-over-year across devices. Furthermore, the number of unique TVE visitors per month increased by 157% year-over-year across all points.

As TVE adoption continues to rise alongside multi-device content consumption, media companies should be looking to revamp their strategies to attract more engagement with their content and establish relationships with their viewers.

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A Deeper Dive Into TV EverywhereTo help your business engage with viewers across their different devices, it’s important to have an in-depth understanding of how this process is spearheaded with user authentication, particularly via TVE.

This guide will go over the following:

Why TVE Matters

How TVE Ties the User Authentication Process Together

Choosing the Right TVE Solution

Benefits of TVE for Consumers and Businesses

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WHY TV EVERYWHERE MATTERS

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With consumers becoming increasingly dependent on their smartphones, tablets, and PCs, it’s only natural that TV programming be readily available across these devices that viewers already use on a regular basis. TVE enables this by facilitating communication between a user’s cable provider, who provides the authentication and authorization for viewing content, and the content provider that owns the programming.

In other words, as a content provider, TVE lets you authenticate a user’s paid subscription plan so that viewer can access your premium streaming content without leaving your site or mobile app.

Why TV Everywhere?

21% of Pay-TV households in the U.S. are now accessing TVE content across their devices and browsers -- an increase of 31% over the past six months (U.S. Digital Video Benchmark).

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HOW TV EVERYWHERE TIES THE USER AUTHENTICATION PROCESS TOGETHER

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TVE acts as a middle-tier software that bridges a cable provider with a content provider to enable the subscriber authentication process. Take ABC.com, for instance.

Why TV Everywhere?

In order to access its live streamed content, ABC lets viewers authenticate with their existing cable provider accounts. If an AT&T U-verse subscriber selects that sign in option, for instance, he is automatically directed to the AT&T U-verse homepage, where he can sign in using his existing credentials. Once AT&T U-verse authorizes that the user is a paid subscriber, TVE directs the user back to ABC.com, where he can watch live shows from his PC or device.

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CHOOSING THE RIGHT SOLUTION

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Understanding Your OptionsIt’s important to bear in mind that not every TVE solution is made equal. Specifically, while TVE enables cable and content providers to communicate with one another to authorize user accounts across different devices, you can take this strategy a step further by connecting users’ social identities to the authorization process.

By capturing these user identities, you gain a valuable look into the data contained in these users’ social profiles, such as their full names, email addresses, interests, locations, and more. Once you have access to this information, you can then tailor the entire viewing experience to the specific user, driving more brand engagement.

To enable this process, you want to invest in a full-suite Consumer Identity Access Management (cIAM) solution that can seamlessly pull your users’ social identity data in a permission-based way and use this information to tailor the entire viewing experience.

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Fully Integrated cIAM Solution vs. Standalone SolutionThis chart breaks down some major differences between a full-suite cIAM solution and a standalone TVE solution.

!Fully Integrated TVE & cIAM Solution

!Standalone TVE Solution

Notable FeatureManagement of viewer authentication process from start to finish with built-in capabilities to collect and analyze insights on user profile information and viewing behavior

Authentication with cable providers to federate identities and grant appropriate permissions to video content

Possible Data Points You Can Capture on User

Full name, email address, birthdate, location, educational background, work history, friend graph, profile picture, interests, hobbies, favorite music, favorite movies, favorite TV shows, Likes, status updates

Full name, subscriber ID, email address

Access to Data Insights on Viewers

YesNo, unless developer builds an integration with a third party analytics platform

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Full-Suite Solution FlowTake a look at the following diagram for a more detailed look into how a full-suite solution manages the TVE login flow, starting from when the user selects the appropriate cable provider.

1. User lands on the content provider’s page and chooses the TVE authentication option.

4. New users are prompted to verify their TVE accounts.

5. Once the TVE account is verified, the login process is complete and the user’s login credentials are stored within the company’s database.

2. The TVE Provider is prompted, initiating the account authentication process. From here, the user can select his corresponding cable provider.

3. Suite solution determines whether the user has created a site account in the past.

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BENEFITS FOR CONSUMERS AND BUSINESSES

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Benefits for ConsumersConvenience and Security - By authenticating users’ cable provider accounts on content provider sites, TVE saves users from having to create and remember a new set of login credentials to interact with the various elements of your site and to view premium content. A full-suite solution should already have measures in place to ensure that all user records are authenticated securely and kept in a database designed to store large volumes of data records.

Completely Personalized Viewing Experience - With a full-suite identity management solution, you can tailor the experience for your viewers by informing the site or mobile app experience with past behavioral data. For instance, you can look at a user’s most frequently watched shows, favorite programs, and more, to serve him new, relevant programming recommendations.

Access Across Any Device - As television viewership moves away from the traditional television set and into the hands’ of viewers’ personal computers, smartphones, and tablets, consumers expect the programming experience to translate to all their devices. TVE lets viewers quickly and securely authenticate their cable provider identities right from your website or mobile app, enabling instant access to premium content from any device.

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Benefits for BusinessesRetain Viewership - By making it easy for your users to watch content on the devices they currently use, you increase the likelihood that your viewers remain engaged with your content for the long term.

Provide Relevant User Experiences - A full-suite solution will collect and store your user records so you can easily access account and behavior information to better tailor the viewing experience to engage your users and nurture viewer loyalty.

Inform Ad Buys with Data - As more users log in to watch shows from their devices and PCs, you can analyze and pull reports on the performance of your various programs. For example, you may observe patterns around when most viewers log on to watch a particular show online after it airs live. You can then use this intel to serve relevant ads on your site when this show airs.

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Offering Programming Beyond the Television SetAs consumers’ viewing habits move from the traditional TV set to multiple devices, it’s important for content providers to understand how to adapt to these changes. TVE provides the capabilities to enable you to navigate this shift easily, but it’s important to understand how to implement the best TVE solution for your business.

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ABOUT GIGYAGigya's Customer Identity Management Platform helps companies build better customer relationships by turning unknown visitors into known, loyal and engaged customers. With Gigya’s technology, businesses increase registrations and identify customers across devices, consolidate data into rich customer profiles, and provide better service, products and experiences by integrating data into marketing and service applications. Gigya's platform was designed from the ground up for social identities, mobile devices, consumer privacy and modern marketing. Gigya provides developers with the APIs they need to easily build and maintain secure and scalable registration, authentication, profile management, data analytics and third-party integrations. More than 700 of the world’s leading businesses such as Fox, Forbes, and Verizon rely on Gigya to build identity-driven relationships and to provide scalable, secure Customer Identity Management. !For more details about Gigya, visit www.gigya.com. !!!© 2014 Gigya Incorporated. All rights reserved.

Gigya, the Gigya logo, and Customer Identity Management Platform are either registered trademarks or trademarks of Gigya Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners..

Gigya does not own any end user data or maintain any other rights to this data, other than utilizing it to make Gigya's services available to our clients and their end users. Gigya acts as an agent or back-end vendor of its client's website or mobile application, to which the end user of our client granted permissions (if applicable). Gigya facilitates the collection, transfer and storage of end user data solely on behalf of its clients and at its clients' direction. For more information, please see Gigya's Privacy Policy, available at http://www.gigya.com/privacy-policy/.

To learn more about how TVE can tie into your business strategy, feel free to reach out to one of our Product Experts, visit gigya.com, or call us at 888.660.1469.