The NEW VARTA dynamic TrioTraining Notes July 2007

VARTA.

The power behind the biggest brands.

The Power of the OEM‘s = Nr. 1 in the Aftermarket

The Varta Brand is well known in the market for high quality, innovative products First choice for the vehicle manufacturers is the best argument for the replacment

market: VARTA every time High quality and perfect market coverage guarantee satisfied customers and smooth

sales development without time wasted looking after warranty issues

Increased Demand & Requirements

More vehicles are now on the road. The number of electrical consumers is growing – on new vehicles, but also on older

vehicles too (sat-nav, sound systems etc.). The number of journeys is increasing (also the length of journey is decreasing) The proportion of diesel vehicles on the road with their higher cold start requirements

is increasing. Starting and driving conditions have become more electrically demanding. More batteries – as well as higher performance batteries – are now required.

Tailormade power for every car

Since virtually all car makers put VARTA batteries into their new cars, the VARTA brand is extremely respected and trustworthy.

When your customer comes to you for a replacement battery, make sure you recommend the original power behind.

What power for which vehicle?

The choice of vehicles today is immense. Which battery is required is often difficult for the end consumer to work out.

At the time of replacement, the customer is presented with an offering of unknown origin and quality, but also a choice that isnt transparent.

VARTA as brand name is the market leader. VARTA allows the Aftermarket consumer to place their trust completely on the power of the brand. Use the VARTA catalogue to identify which battery options are available, and sell up if possible. The

battery recommended furthest right will generally be the most economical option for the customer - but be sure to sell up if extra electrical equipment has been fitted, and check the OE battery coming off the vehicle.

Which line for which vehicle group?

The 3 lines are segmented according to vehicle age, cranking power requirement and amount of electrical consumers fitted to vehicle

The 3 lines are also separated on a pricing perspective

But also older vehicles, with many electrical / electronic consumers can be served by the upper segments.

The solution for every car:

The VARTA dynamic Trio

The new VARTA dynamic Trio

VARTA has now provided segmentation into 3 clear lines: SILVER – BLUE – BLACK. The 3 segments have been split down according to vehicle type / power requirements. Clear allocation and product recommendations ease the choices at replacement. You are now able to quickly offer the customer the correct battery for their application

with the dynamic Trio. Significant improvements in design and inner construction on all 3 lines.

Attractive Design

Improved design and colour features separate Varta from the black case uniformity of the battery market

all 3 lines in the same silver case But with optical differences through lid colours SILVER

– BLUE – BLACK

Handle and Terminal Covers

Ergonomic design of the wide carry handle enables problem free handling

comfortable, plastic handle – makes carrying easy

integrated terminal covers Vent plugs integrated into the terminal covers

Lid Construction with improved Safety Functions

patented labyrinth double lid for added safety Success in the ‚Roll Over‘ test:

No dangerous leakage of acid Double flame arrestors – minimise the risk of explosion Suitable for use in internal compartment (with venting)

Case incl Hold Downs

Positive Plate Group

Positives Grid with Silver Alloy

Positive Plate

Positive Plate in Separator

Negatives Grid

Negative Plate Group

Plate Block

Negative Plate

Optimised Construction with Silver Alloy

Grid Geometry

The positive grid contains silver – this optimises the electrical flow

The unique cast grid minimises grid growth and corrosion – this increases lifetime

The negative grid is expanded – this aids resistance to high temperatures

Lead/Antimony

Calcium/Silver

Lead/Calcium

6g/Ah

2g/Ah

1g/Ah

g/Ah

Calcium-Silver Alloy

Water loss is reduced to a value that is difficult to measure (1g/Ah) – this value lies well below the EN and OE specifications

This results in substanstially increased lifespan

Since topping up is no longer required, the VARTA dynamic TRIO range of batteries are absolutely maintenance-free. Fit it and forget it!

2 6 10 14 18

12,6

12,5

12,3

Condition in %

12,7

90%

80%

70%

60%

100%

Volt

12,4

dynamic Trio

lead / Calcium

Lead / Antimony

Months

Low Self Discharge

dynamic Trio batteries are supplied filled and charged

Up to 18 months shelf life

All products are ready for use

No need to store battery acid separately for these types

The SILVER dynamicThe VARTA High End Product

The SILVER dynamic

ideal for vehicles with many electical consumers (sat-nav, ESP, etc.) whether factory- or retro-fitted

For vehicles with especially high power demand also suitable for diesel engines Highest capacity reserves Through concentrated cold start performance, it is also suitable for extreme climate conditions the High-End Product on the market (Only the VARTA Ultra dynamic as AGM is positioned higher:

for luxury vehicle segment and the new micro hybrid vehicles with automatic start-stop systems) 8 types available

The BLUE dynamicOur proven best-seller

The BLUE dynamic

The Blue Dynamic should be viewed as the all round battery for modern vehicles of all classes

Has been improved still further from its recognised performance characteristics A product directed towards the middle, high volume price segment The most sold product in the premium market Fulfills and exceeds OE requirements Very wide performance spectrum 22 types – 12 thereof with specific requirements and dimensions for vehicles from the Far-

East (replacement for ASIA dynamic)

The BLACK dynamicFor those who previously went without - offers premium quality at an unbeatable price.

The BLACK dynamic

Serves as the choice for the smaller and older vehicles (over 7 years) A solid and reliable choice Premium quality a segment that otherwise knows only ‚Standard‘ Full VARTA brand quality makes it more difficult for clients to downgrade to

no-name offerings 12 types with more than sufficient starting capacity

For ease of supersession and to aid replacement planning, ask for our new A3 supersessions chart:

„Getting started with the new VARTA dynamic TRIO range“

Adapers are available separately

Adapters for the dynamic Trio

With the addition of the Ford terminal adapters and the VW hold down adapters, the new VARTA range covers 99% of the vehicle parc.

Application Guide 2007

Application Guide for the VARTA dynamic Trio

Well-presented catalogue with clear and concise applications listings.

Batteries are listed in a best / better / good order.

BLACK dynamic is specified for vehicles of over 7 years old.

VB Automotive Batteries Ltd

Broadwater Park

North Orbital Road, Denham, Uxbridge

Middx UB9 5HR

Tel: 01895 838991 / 93 / 95

www.varta-automotive.com