The Buzz Report - Tapping the Zeitgeist of Digital Culture, Marketplace and Technology

PRESENTATION/WORKSHOP OVERVIEW

OVER HALF OF EXECUTIVES AND 10 OUT OF 13 INDUSTRIES

ANTICIPATE MASSIVE DISRUPTION IN THEIR INDUSTRY OVER THE NEXT 12 MONTHS.

SOURCE: HBR

IMPORTANCE

INSPIRATION

“I LOOKED AT LOTS OF COMPANIES AND WHY I THOUGHT THEY DON’T SUCCEED OVER TIME. AND I SAID, WHAT DID THEY DO FUNDAMENTALLY WRONG? WHAT

DID THOSE COMPANIES ALL DO WRONG?

AND USUALLY IT’S JUST THAT THEY MISSED THE FUTURE.”

LARRY PAGE, CO-‐FOUNDER GOOGLE, CEO-‐ALPHABET

ENVIRONMENT/CONTEXT

“THE AVERAGE LIFESPAN OF A COMPANY BY 2020 WILL BE

9 YEARS; MORE THAN 50 YEARS LESS THAN IT WAS IN 1960.”

SOURCE: YALE

OBJECTIVES

ü  DECODE the top Metatrend drivers that are driving business, government and causes ahead

ü  SHARE leading staTsTcal shiUs, expert insights and in-‐market evidence that shows what actually is changing

ü  FURNISH tools, strategies and microtrends to extrapolate opportuniTes specific to your audience, organizaTon or industry.

KEY AUDIENCES

•  Innova2on Teams and MarCom

•  Execu2ve Boards/C-‐Suite

•  Business & Strategic Planning Groups

•  Associa2ons, Consultants and Agencies

•  Researchers and Business Analysts

SEVEN LEAD COMPONENTS

q  The Lead Buzz Report© 15 Metatrends q  Teaser to the Buzz Report© 120 Microtrends q  Microsope -‐ Key Opinion & Behaviour ShiUs q  Telecope – Expert Future Viewpoints q  Kaleidoscope – Torchbearing OpportuniTes q  Periscope – Your Industry 3 Year ImplicaTons q  Trend Mapping IdeaTon Sortable Tool

FRAMEWORK

OUR CREDIBILITY

•  Conduct annual global Buzz Report© survey with experts and industry leaders on changing beliefs and aOtudes

•  Interview 25+ futureproofing experts on their best predic2ons for the the next 3 year future

•  Own proprietary Trend Mapping tool to help guide

clients through their own extrapolated trends

•  Presenters and moderators seasoned in full range of general, cultural, economic, poli2cal, customer, media, technology and cross-‐industry trends

PERFORMANCE

PRECOG & NORTH COLLECTIVE’S MANAGING DIRECTOR SEAN MOFFITT’S presenta2ons and workshops deliver: •  Customiza2on for Each Audience

•  Credibility & Professional Approach

•  Energy, Provoca2on & Empathe2c Delivery

•  Prac2cal & Valuable Tools and Content

•  Fresh & Up-‐to-‐Date Insights

LET’S CONNECT

WE ACCELERATE YOUR DIGITAL MATURITY

www.precog.digital

[email protected]

www.wiki-‐brands.com

sean@wiki-‐brands.com

For all presentaTon and workshop enquiries, please contact: Brandie McCallum at (914) 621-‐6854 [email protected]

[email protected]

The Buzz Report - Tapping the Zeitgeist of Digital Culture, Marketplace and Technology

Business

Transcript of The Buzz Report - Tapping the Zeitgeist of Digital Culture, Marketplace and Technology