Zeitgeist and strategy

ZEITGEIST

I WE

shareholder

short term profit

individual

Market

Globalization

privatize

deregulate

Complexity

propriotary

gamble

ZEITGEIST

bonus culture

ratio

I WE

shareholder

short term profit

individual

Market

Globalization

privatize

deregulate

Complexity

propriotary

gamble

bonus culture

ratio

customer

long term development

society

Anti- bonusculture

goverment

national, regional, local

nationalize

control

simplicity

Open source

save

inspiration

ZEITGEIST

i we

Control

freedom

customer

long term development

society

Anti- bonusculture

goverment

national, regional, local

nationalize

control

simplicity

Open source

save

inspiration

ZEITGEIST

i we

Control

freedom change

wellbeing

network

sustainable

Vision

stable

tradition

relaible

known

safe & solid

ideals

ZEITGEIST

co

nn

ec

t

EC

HT

MATRIX

POLARISATIE

TR

AN

SP

AR

AN

T

UX

TRENDS

RESET

RESET

http://www.brandnewday.nl/Default.aspx

















































“CUSTOMER SERVICE IS NOT JUST ANOTHER DEPARTMENT”

ZAPPOS, www.zappos.com

TRANSPARANT

“WHAT ARE ZAPPOS EMPLOYEES DOING?

ZAPPOS, twitter.zappos.com

CONNECT

A FORMULA IN THE VIRTUAL ERA

IMAGE =<

REPUTATIONAllan Jenkins

Allan Jenkins

REPUTATION =

SEARCH RESULT

Allan Jenkins

SEARCH RESULT =

CUSTOMER EXPERIENCE

VALUE PROPOSITION

=

(PRODUCTPORTFOILO + SERVICE

LEVEL)

VALUE PROPOSITION

=

COMPLETE CUSTOMER EXPERIENCE

OR

POLARISATION

“HOE MUCH HEALTH CARE DO

YOU REALY NEED?”

Interpolis, campaign 2010

UX

Preventiebericht

Het heeft vannacht gevroren en kan

daarom glad zijn. Rijd voorzichtig!

OK

“A 1-800 NUMBER ON EVERY PAGE”

ZAPPOS, www.zappos.com

MATRIX

“THE WEB IS DEAD, LONG LIVE THE

INTERNET”WIRED 2010

Ford war room

“CULTURE EATS STRATEGY FOR

BREAKFAST”

Zeitgeist and strategy

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Transcript of Zeitgeist and strategy