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The Beginner’s Guide: What You Need to Know to Be Successful with LinkedIn Ads

LinkedIn Ads Expert and Founder of B2Linked.com @wilcoxaj

AJ Wilcox

Let’s Talk About LinkedIn

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With the Right Knowledge…

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Today I'll Be Covering• Why your campaigns are failing

• What targeting combinations to use for success

• How to structure and organize your campaigns

• Your questions and answers

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Common Issues with LinkedIn

Your bidding more but your impressions are declining

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Increasing Your Bids Won’t Help

Your CPCs will just get more expensive by increasing your bid

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LINKEDIN HAS A HIDDEN METRIC

How Relevancy Score Affects Delivery

Similar to Google’s Quality Score or Facebook’s Relevancy Score

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Metric Advertiser 1 Advertiser 2

Bids $3.00 $4.00

CTR 0.60% 0.40%

Impressions 1,000 1,000

Clicks 6 4

Spend $18.00 $16.00>

<

Targeting For Success

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LIMIT TARGETING

FIELDS

> 300k AUDIENCE

SIZE

4 MAIN TARGETING

TENETS

4 Main Targeting Tenets

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GROUPS + SENIORITY

JOB FUNCTION + SENIORITY

SKILLS + SENIORITY

JOB TITLE

How This Works

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JOB TITLE

JOB FUNCTION+ SENIORITY

SKILLS + SENIORITY

GROUPS +SENIORITY

Structuring Your Campaigns

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Sales Manager Titles - Size 1-500

Sales Manager Titles - Size 501+

Name Your Campaigns After

Your Audience

Ad Types

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Sponsored Updates Text Ads

Why Sponsored Updates?

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• 800x400 Image • More real estate • Appears in feed • 0.3%CTRs* • 160 character intro • 230 character title • 160 character description • Desktop & mobile users • Similar CPCs

• 50×50 image • Shown in the right rail of

internal pages • ~.03% CTRs* • 25 character headline • 75 character description • Desktop users only

Pricing

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CPMCPC

Performance Campaigns Branding Campaigns

Yes, It’s Expensive

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$500 LINKEDIN

ADS CREDIT

bit.ly/adstage-linkedin-credit

Next Time…

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• Wednesday, June 3, 2015 at 1pm Pacific Time

• Bidding Strategies

• Measurement & tracking

• Expanding your targeting

Ask Questions

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LinkedIn Ads Expert and Founder of B2Linked.com

@wilcoxaj

AJ WILCOX $500

LINKEDINADS CREDIT

bit.ly/adstage-linkedin-credit