Marketing Solutions

Introducing LinkedIn Social AdsLinkedIn is the world’s largest professional network with 313M+ million members. Each of these members shares ideas and information with their LinkedIn connections to help achieve their goals.

Through LinkedIn Social Ads, you can leverage the power of members’ networks to build brand awareness, or drive leads through encouraging LinkedIn members to recommend your product and services, thereby driving advocacy through social proof.

Social proof at scaleThe endorsements of trusted contacts are a hugely effective means of adding credibility and impact to your company messages. But it can be dif�cult to achieve such social proof at scale. LinkedIn’s exclusive range of social ads is carefully aligned to the way that members use our network to share ideas and information. They make it simple and rewarding for members to endorse your company and pass on insights and updates. And they ensure that engagement with one member is quickly spread across their network.

Follow Company Ads

Follow Company Ads are a powerful, targeted channel for encouraging members to follow your company. Increasing your Company Following adds credibility and endorsement, with every member who responds to Follow Company ads automatically sharing their new follower status with their network.

Once a member is following your company, you’ll be able to build your relationship with them through company updates in their LinkedIn home page stream.

Social ads are a highly targeted, highly ef�cient way to encourage LinkedIn members to help amplify your messages.

LinkedInSocial AdsLeverage our members’ networks to driveawareness and credibility

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Spotlight Ads

Improved CTR vs Traditional Display

Volkswagen India

Chevron Custom Group

Chevron exceeded campaign goals by 41% by recruiting energy professionals, policymakers and other in�uencers into their LinkedIn Group

Join Group Ads

Join Group Ads prompt target audiences to join your sponsored group by showcasing current discussions and spotlighting which of a reader’s connections are already group members. As with other LinkedIn Social Ads, the status of new group members is automatically shared across their networks, adding further awareness and credibility.

Spotlight Ads are a wholly personalised, one-to-one marketing platform that is unique to LinkedIn, and delivers signi�cantly superior engagement rates to standard display. Seamlessly integrated within the LinkedIn member experience, Spotlight Ads couple a member’s own pro�le picture with your brand and message to transform click-through rates. They are ideal for driving brand awareness and engagement, or reaching out to new business prospects.

Additional InformationFor more information, contact your LinkedIn Account Representative or visit emea.marketing.linkedin.com to learn more about our marketing solutions.