My mobile ads linkedin
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Transcript of My mobile ads linkedin
© 2016 – SYSTEM NEUTRINOS TECHNOLOGY
MY MOBILE ADS
REACH AUDIENCES ON THEIR
MOBILE WALLPAPER
1
CONTENT
SOLUTION OVERVIEW
2
STATISTICS
DEPLOYMENT MODELS
MY MOBILE ADS
SOLUTION OVERVIEW
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MY MOBILE ADS
Ads brodcast on mobile Wallpaper in offline and silent mode
• Is less intrusive than other media
• Targets a large audience
• Increases observation slot of published ads
• Serves ads even in offline mode
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3G
MY MOBILE ADS
GRAPHICSThe wallpaper graphic is artistic and soft. Content should be appealing and not too boring
PRIVATE WALLPAPER
The end user has the ability to insert its own wallpaper (family photo, nature, animal, motorcycle ...) that will be displayed in wallpaper regularly between ads
ABCTEXT
The text represents 10% of total ad content, to be readable and understandable
BASIC GUIDELINES
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MY MOBILE ADSGRAPHICAL CHARTER
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Artistic Readable Soft Expressive
MY MOBILE ADSAUDIENCE PROFILING
Profile form
My Mobile ADS database
The profiles of users are retrieved through the registration
via the mobile application form "My Mobile Ads"
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MY MOBILE ADSSEGMENTATION
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Geography Demographics Interests Personal profiles
…
Others
My Mobile Ads
Database
Our audience segments built using our data & partner data curated to align with your brand & campaign objectives
MY MOBILE ADS
AUDIENCE PROFILES
MOBILE TARGETING SOLUTIONS
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A targeting platform that uses existing data to enable you to continue the conversation with consumers
MY MOBILE ADS
AUDIENCE TARGETING
MOBILE TARGETING SOLUTIONS
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Our suite of online & offline report capabilities gives advertisers the valuable insights needed to make future campaign decisions
MY MOBILE ADS
MEASUREMENT
MOBILE TARGETING SOLUTIONS
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MY MOBILE ADS
Get
sta
rted
ad
vert
isin
go
n
1. Creating ads
2. Defining audience
3. Scheduling & delivery
4. Billing & payement
5. Start adverting
BRANDS
AGENCIES
ADVERTISERS
PUBLISHERS
MY
MO
BIL
EA
DS
StepsProfessionals
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MY MOBILE ADS
1. Creating ads
2. Defining audience
3. Scheduling & delivery
4. Billing & payement
5. Start adverting
StepsBased on the graphical charter to respect,
advertisers create their ads to be publishedon the mobile wallpaper
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MY MOBILE ADS
1. Creating ads
2. Defining audience
3. Scheduling & delivery
4. Billing & payement
5. Start adverting
StepsRefine the desired audience
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MY MOBILE ADS
1. Creating ads
2. Defining audience
3. Scheduling & delivery
4. Billing & payement
5. Start adverting
Steps
Tim
e sl
ots
Audience (mobile users)
Audience 1 Audience 2 Audience 3 …
08:00 – 09:00
09:00 – 10:00
10:00 – 11:00
21:00 – 22:00
22:00 – 23:00
23:00 – 00:00
Advertiser X
Time slot allocated by advertiser X
Schedule
Advertiser Y
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MY MOBILE ADS
1. Creating ads
2. Defining audience
3. Scheduling & delivery
4. Billing & payement
5. Start adverting
Steps• Online payement• Wire transfert• Others payement means
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MY MOBILE ADS
1. Creating ads
2. Defining audience
3. Scheduling & delivery
4. Billing & payement
5. Start adverting
StepsAds podcast for audiences
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MY MOBILE ADSMY MOBILE ADS WORKFLOW
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MY MOBILE ADS
ADVERTISERSEND USER
15:10Lun 1 Oct 2014
MY MOBILE ADS Platform
MY MOBILE ADS
WEB NAVIGATORMOBILE APP
CUSTOMER TARGETING
MMA
MY MOBILE ADS
STATISTICS
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MY MOBILE ADSOBSERVATION RATE
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Smartphones viewed on average
every 5 minutes
Up to 15 minutes per ad show
MY MOBILE ADSTHE MARKET
21In billion (emarketer.com)
DIGITAL AD WORLDWIDE SPENDING
MY MOBILE ADSTHE MARKET
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Spending growth of digital advertising
by region
MY MOBILE ADSTHE MARKET
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In billion (emarketer.com)
Spending growth of digital advertising
in Western Europe
MY MOBILE ADSTHE MARKET
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Worldwide smartphone OS market share
forecast
(IDC)
MY MOBILE ADS
DEPLOYMENT MODELS
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MY MOBILE ADSHOW TO DEPLOY FOR MILLIONS OF PEOPLE ?
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15:10Lun 1 Oct 2012
CHALLENGE
MY MOBILE ADSNEED FOR A SERVICE PROVIDER
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MILLIONS PEOPLE
MOBILE APP
MMA
Service providers
Social ecosystems
Service providersService providersService providersService
providers
MY MOBILE ADSSERVICE PROVIDERS MODEL
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Telecom operators
Insurances
Manufacturers
Service providers
Banks
Call centers
Encapsulated model
Integration Flexibility
Integration Complexity
Atomic model
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MY MOBILE ADS
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