Linkedin mastery - Profiles, Groups, and Paid Ads

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Ads and Organic Presented by: @JabezLeBret http://www.Linkedin.com/in/JabezLeBre t http://www.Twitter.com/JabezLeBret http://www.GetNoticedGetFound.com

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Transcript of Linkedin mastery - Profiles, Groups, and Paid Ads

Page 1: Linkedin mastery - Profiles, Groups, and Paid Ads

Ads and OrganicPresented by: @JabezLeBret

http://www.Linkedin.com/in/JabezLeBrethttp://www.Twitter.com/JabezLeBret

http://www.GetNoticedGetFound.com

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@JabezLeBret

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@JabezLeBret

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Linkedin – Organic Domination

@JabezLeBret

Linkedin – PPC Domination

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Linkedin – Organic Domination

• Who is Using Linkedin• Why is that Important• Your Profile• Group Strategy• Creating a Group

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49% 51%

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61%25 - 54

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68%+College

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58%$50+

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Your Profile

@JabezLeBret

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@JabezLeBret

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@JabezLeBret

Simple, FaceSimple, Face

Real NameReal Name

Title Plus BenefitsTitle Plus Benefits

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Summary – 3rd Person, Keyword Rich, Ok to BragSummary – 3rd Person, Keyword Rich, Ok to Brag

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New - Skills and Experience FunctionNew - Skills and Experience Function

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Request from Trusted Connections

Target 20 – 30 Max

Request from Trusted Connections

Target 20 – 30 Max

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Custom Name URLs Custom Name URLs

KeywordsKeywords

Groups (50 max)Groups (50 max)

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Groups

@JabezLeBret

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@JabezLeBret

Groups You OwnGroups You Own

Groups Your InGroups Your In

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Groups Your In

Groups Your In Where to Start:

•50 Groups Max•80% Focus on Prospects•20% Peer Groups

Benefits:•Exposure to Prospects•Quality Connection•Increased Visits = SEO•Weekly Digest Email

Why?One group = 34,000 members3 consecutive weeks on top3 weekly digest emails1 = $10K speaking gig

Why?One group = 34,000 members3 consecutive weeks on top3 weekly digest emails1 = $10K speaking gig

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Top Influencer with 5 commentsTop Influencer with 5 comments

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Key to DominationKey to Domination

Manage Your Domination:•Ask people to comment•Reply to each comment•Fuel the fire•3 comments with 3 replies

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Groups You Own

Groups You OwnWhere to Start:

•Part of 50 Groups•100% Focus on Prospects•Geo v. National•Non Branded

Benefits:•Control Competition•Email the Group•Set up Events

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Psychology of the User

Psychology of the User

Milgram Experiment•Ppl Listen to Authority•Take Action When Told•Prefer to Follow

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Non-Branded ImageNon-Branded Image

Specific to TargetSpecific to Target

KeywordKeyword

Avoid TemptationAvoid Temptation

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Check AllCheck All

Geo-Targeted LocationGeo-Targeted Location

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Custom Templates – Think Email MarketingCustom Templates – Think Email Marketing

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Group Poaching:•Be In Group•Discussion•Manage

Group Poaching:•Be In Group•Discussion•Manage

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Target Groups with 3,000 + MembersTarget Groups with 3,000 + Members

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Key to Your Group Domination

Key to Your Group Domination

Manage Your Domination:•Actively Invite People•Create Valuable Content•Email Occasionally•Host Live Events •Webinar

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Linkedin – PPC Domination

@JabezLeBret

Linkedin – Organic Domination

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Planning for PPC on Linkedin

Planning for PPC on Linkedin

Manage Your Domination:•Set Target Prospect•Strategize Offering•Start with Landing Page•Build Visuals•Create Test(s) - Repeat

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Ads on your landing page

Ads on your landing page

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Ads on your group page

Ads on your group page

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No Impact on CampaignNo Impact on Campaign

Custom URLCustom URL

Ad Copy 25 HL, 75 BodyAd Copy 25 HL, 75 Body

Image *Most Important Part of Ad Image *Most Important Part of Ad

Ad Testing – Up to 15Ad Testing – Up to 15

ExampleExample

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The More Targeted the Higher CTR – Fewer ImpressionThe More Targeted the Higher CTR – Fewer Impression

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Ad on LinkedinAd on Linkedin

Lead CollectionLead Collection

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Key to Ad DominationKey to Ad Domination

Manage Your Domination:•Target Specific•CTR 2.5%+•Speak in Benefits•Landing Page Match Ad•Image is Very Important

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Benefits TreeBenefits Tree

Feature Benefit #1

Benefit #2

Benefit #3

Professional Website

Increased Time on Page

Better Ranking & Traffic

More Clients

Clean Citations

Consistency Larger Footprint

Reputation Defense

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Ads and OrganicPresented by: @JabezLeBret

http://www.Linkedin.com/in/JabezLeBrethttp://www.Twitter.com/JabezLeBret

http://www.GetNoticedGetFound.com