1. The actual marketing steps and

guideline

2. Stick to the marketing plan and

strategy

3. Work Consistently

Top Keyword Research Tools to Use

1. Google Adwords Keyword Planner

Top Keyword Research Tools to Use

2. Ubersuggest

Top Keyword Research Tools to Use

3. Bing Keyword Research Tool

2 Formulas to Get Useful and Relavant Keywords

The Root Word Method

Formula

Root Word of your business

Root Word + Company

Root Word + Services

Actual keywords

Digital Marketing

Digital Marketing Company

Digital Marketing Services

2 Formulas to Get Useful Keywords

The Medium and Long Tail Keywords Formula

Root word – 1-2 words and has a high search volume

Medium tail keywords – 2-3 words with medium search volume

Long tail keywords – 3-5 words with low search volume

Actual keywords

2 Most Important Technical Aspects of a Website

1. The Title tag <title> your title </title>

Best practice when creating a title tag:

1. Limit your title tag less than 70 characters

2. Format them like this. Primary Keyword - Secondary Keyword | Brand Name

or Primary and Secondary Combination | Brand Name

2 Most Important Technical Aspects of a Website

2. The meta description <meta name="description" content="your description

here./>“

Best practice when creating a meta description tag:

1. Limit your meta description to 160 characters

2. Insert relevant keywords

3. Construct a description that persuade people to click on your site

Other On-page Considerations

1. Schema mark-up or tags

2. Open graph tags

3. Twitter cards

4. H tags

5. Website speed

6. Image ALT tags

7. Duplicate content check up

Content Creation Ideas

• Contents must be very useful

• Ideas and tips are in its right context

• Credible information with citation from authority sources

• Easy-to-understand

• Principles can be used direct by the readers

Most popular types of content:

1. Infographics

2. Comprehensive blog post how-to guide

3. Whitepaper or pdf

4. Videos

5. Meme or funny images

6. Podcast

Link Building Reminders

Backlinks must be contain a content

Backlinks must NOT be SPAM

Backlinks must be relevant to your niche or market

Most popular ways to build backlinks:

1. Content submission sites (slideshare, infographics,

memes, etc)

2. Guest posting

3. Web 2.0 posting

4. Classified ads

5. Link outreach

1. Identify what’s working and what’s not

2. Check which marketing channels produce the

most traffic and conversions

3. To check your visitor’s demographics and

behavior

4. Uncover new opportunities

5. Check which keywords have the most traffic

(paid ads)

1. Web Analytics Utilization

2. Data Analysis

3. Optimized activities and re-

planning based on actual data