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Technologie en de toekomst van marketing
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Transcript of Technologie en de toekomst van marketing
Strategie – concept – marketingplanning – journey mapping – account management
Adwords
Social advertising
Media buying
RTB
Remarketing
Advertising Content & productie Marketing technologie
Copywriting
Social media beheer
Inbound marketing
Beeldmateriaal / E-mails
Campagne sites / games…
SEO
Analytics & insights
Usability & CRO (A/B - MVT)
E-mailmarketing
Marketing automation
Marketing team
Strategie, planning, creatie & technologie gaan hand in hand
over 70% of Digital Moms create or curate content online at least monthly
55% of Digital Moms do online research before making a purchase
1 in 10 Digital Moms who made a purchase online did so via smartphone
1 in 5 Digital Moms is on the look-out for new grocery products to try
46% of Digital Moms turn to search engines during their purchase journey
1 in 3 Digital Moms tell people about the brands they love
Buzzwords vliegen in het rond
Facebook Live SnapchatDisruption
Digitale transformatie
Mobile revolution Ben jij een digitaal fit bedrijf
• Online acquistie marketing (internationaal) in plaats van beurzen
• Webshops lanceren = 20% e-commerce omzet
• Offerte opvolging (geautomatiseerd)• Klantentevredenheid meten (automatisch)