Takenet - Corporate Presentation

TakeNet Corporate Introduction

Innovation is in our Pure Mobile DNA

Brazilian Market Potential

Problem? Solution

1

2

3Our Vision

Executing against a 2-Sided Business Model

Agenda

1• TakeNet is the leading Brazilian provider

of next generation Value Added Products and Services to mobile carriers

• TakeNet Solutions enable mobile carriers to profit from the convergence of the Mobile Internet and Social Media

• TakeNet partners with carriers, media and Internet companies to create, package and distribute innovative solutions that expand the mobile value chain

About TakeNet

1999

1999

2001

2002

2003

2004

2005

2006

2007

2008

Our Pure Mobile DNA

TakeNet F

ounded as 1st

VAS Provider in

Brazil

1st Ringto

ne

sold in

Brazil

Vivo Ringtones

White Label

Lokomix (own brand

channel)

TakeNet starts operations

in Chile1st W

AP site

in Brazil

Carrier Class Platform

(Tangram)

deployed on two carriers

Acquire

d by Faith

Inc. of Ja

pan

100% Carrier Coverage (BR &

Chile)TakeNet starts diversifying

its product offering

1st Bra

zilian on-d

eck end-to

-

end solutio

n at Vivo M

inas

MBO/LBO of TakeNet

2007NewsC

ast Platfo

rm at V

ivo

Minas

2007 Launched Colle

ct SMS

2008Company restru

ctured to

pursue New

Strate

gy

2009Launch

ed

Torp

edão

2000 1st Brazilian Mobile Site

Builder“Torpedão Em

bryo”

What Sets Us Apart?• Pioneer with Proven Track Record• Impeccable Reputation – Zero Liability Policy• State-of-the-Art Proprietary Platforms and Infrastructure• Connections/Contracts – 100% Carrier coverage • Deep Carrier Network Integration Experience• Solid Base to B2B & B2C - Complete Product Offer• Vast Content and Applications suited to Brazilian

consumers• Integration to provide to 3rd parties B2C services

(Download & Messaging) for all carriers in Brazil• Local Knowledge, Local Relationships

Access to all hierarchical levels of carriers in Brazil

Brazil is a

GROWINGMARKET

2

The Brazilian Mobile Market

• +150M subscribers• 20% growth over last year• 82% pre-paid users• 80% penetration• 85% dominated by GSM• 4 major carriers who maintain +99.5% of the market• +3x the number of internet users

The Brazilian VAS Market

VAS Growth Potential & Market ConsolidationVAS Revenues will triple in 5 years (2007 R$ 1 billion to 2012 R$ 3,4 billion)

On-deck business & stand alone VAS players dominate today

VAS players must help carriers adapt for the upcoming changes or risk losing relevance

2009 – 2012 opportunity windowTwo-sided markets, end-to-end solutions & off-deck

Current Market Movements: Verticalization & Consolidation

Only 4 VAS players will dominate in Brazil: TakeNet is one of them

3• Today’s Carriers business model is primarily focused on selling voice and VAS services directly to retail customers

• Current VAS offers are limited to one-to-one integrations among upstream players and carriers

• Lack of scalability = loss of a valuable revenue opportunity

Problem?

Customers

Content Provider

Media Channel

Internet Portal

Brand

Government

Corporate

Developer

Ups

trea

m P

laye

rs Distribution Platform

Voice, SMS, MMS, Push and Billing

VAS Platform

CRM, LBS, BI, Callcenter,

Handset Identification, Handset Capabilities

Mobile CarrierTELCO

Platform

Solution:A Two-Sided Business Model

Mobile CarrierTELCO Platform

Distribution Platform


VAS Platform



Content Provider

Media Channel

Internet Portal

Brand

Government

Corporate

Developer

Ups

trea

m P

laye

rs

• Convergence between web and mobile becomes a reality• Carrier Platforms must be able to connect players to customers

seamlessly, becoming a Integration hub for a rich ecosystem of upstream players

• Carriers will give access to a broad range of assets that are directly relevant to upstream players

• Revenues would be collected from both sides

Customers

TakeNet & 2-Sided Biz Model• TakeNet solutions enable carriers to simplify and extend the use of their

platform for third parties and participate in upstream revenue opportunities

• Our technology solution creates “Sponsored Communications” opportunities by allowing upstream players to gain access to carrier customers

• Together Tangram and Torpedão form the basis for our strategy

Customers




VAS Platform



TangramTorpedão

Network Element

s

Content Provider

Media Channel

Internet Portal

Brand

Government

Corporate

Developer

Ups

trea

m P

laye

rs

Tangram & Carriers• Our Carrier Grade Platform, Tangram, allows complete control over

how third parties send and receive SMS, MMS, Pushes, etc.

• Handles both the distribution and VAS Platform

• Allows only client authorized services to access sensitive information


TangramNetwork Element

s

SMS Gateway

Charging Gateway

CRM Gateway

LBS Gateway

Handset Capabilities

MMS Gateway

Push Gateway

Handset Id Gateway

Voice Gateway

Policy C

on

trol

Man

ag

em

en

t an

d

Con

trol S

erv

ices

Su

bscri

ber

& 3

rd P

art

y

Pro

file

Data

base

3rd

Part

y A

ccess

Con

trol

Business Intelligence

Customers

Dis

trib

uti

on

Pla

tform

VA

S P

latf

orm

Content Provider

Media Channel

Internet Portal

Brand

Government

Corporate

Developer

Torpedão

Torpedão & Upstream Players• A community platform that creates & strengthens the relationship

between upstream players and their constituents through mobile phones

• Torpedão allows upstream players to add mobile capabilities to their existing communities establishing new communication channels with the subscriber

Torpedão

DownloadsNews and

AlertsChat

Mobile BlogVoting and

QuizPremium SMSBulk

Torpedão SDK3rd Party App

3rd

Part

y P

ort

al

Ad

Serv

er

Collect SMS

Content Provider

Media Channel

Internet Portal

Brand

Government

Corporate

Developer




VAS Platform



Tangram

Network Element

s

Customers

Torpedão

Content Provider

Media Channel

Internet Portal

Brand

Government

Corporate

Developer

Case Sample: Collect SMS• Collect SMS enables communication when the sender doesn’t have

credit

• It’s the opening act for Sponsored SMS which allows a client to receive messages for free if they agree to read an advertisement

• The perfect way for companies and brands to reach their costumers through advanced segmentation

DownloadsNews and

AlertsChat

Mobile BlogVoting and

QuizPremium SMSBulk

Collect SMSTM

Torpedão SDK3rd Party App

3rd

Part

y P

ort

al

Ad

Serv

er




VAS Platform



Tangram

Network Element

s

Customers

Partner OpportunitiesTo fully capitalize on the opportunity,

TakeNet is looking for partnerships in the

following areas of interest:• Platforms

• Data Mining & Analytics

• Voice Applications

• Ad Platform

• Third Party Applications

• Device Optimization

Sérgio Cruz Passos e-mail: [email protected] +55 31 9119 4386 W +55 31 3349

6201

Takenet - Corporate Presentation

Technology

Transcript of Takenet - Corporate Presentation