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TABLE OF CONTENTS

1. Target Segment

2. Product Unveiling

3. Product Overview

4. Product FABing

5. Competitor Comparison

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The premium small car segment has huge potential… 3

INTRODUCTION

VisionDo you understand the Target segment wherethe Ciaz will feature?

PremiumProducts or services that are superior in value &price

Our PresenceWith our already exceptional products within theSuzuki line-up, Ciaz is sure to strengthen ourpresence in the premium target segment. Thissegment is showing huge potential as there isgrowth with new products being launchedcontinually.

The Ciaz is like the Harley Davidson of the Suzuki brand..

Key players in this segment… 4

COMPETITORS

Who are we up against?

Honda Ballade

Hyundai Accent

Nissan Almera

Toyota Corolla Quest

Kia RIO

We need to make way into this segment and explore the

opportunities to increase our footprint and sales..

1. Know your competitors2. Go and test drive

competitor products3. Do a mystery shop.. How

can you do it differently

All in all, it’s a great opportunity for all to grow… 5

What are the benefits?

dealership

brand

you

For the BrandMore Sales. Strengthen the Brand. Gain a footingin the Premium Segment.

For the DealershipWider product portfolio. Overall growth in Sales.

For YOUMore product options to sell in this segment.Opportunity to sell to customers who prefer theSuzuki brand.

What are our Brand Strengths..

BRAND STRENGTHS

…and Market realities

Well informed Customers

Well established Competitor Products

New set of Features & Technologies

Fuel Efficient

Low Cost of Ownership

Easy to maintain

Reliable & Durable

Good resale value

WHAT DO WE NEED

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What do we need..

Detailed understanding of the following:1. The product segment2. Customer profile3. Customer Expectations4. Competition5. Our offering

To be able to sell, it is very important to:1. Understand the customer2. Connect with the customer3. Meet and exceed expectations

And don’t forget our heritage:1. Cutting edge technology2. Reliability3. Value for money

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TARGET CUSTOMER

Who are they..

Demographics:1. Age: 35 – 45 years2. Marital status: Married (majority)3. Occupation: Business / Government officials

/ Salaried (Mid level management)

Demographics are the characteristics of ahuman population. Commonly examineddemographics include gender, age, ethnicity,knowledge of languages, disabilities, mobility,home ownership, employment status, and evenlocation. This information is often used by smallbusiness owners to conduct research into whereopportunities exist within their market and indeveloping appropriate business and marketingstrategies to target customers.

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TARGET CUSTOMER

What do they want..

Psycho-graphic:1. Sense of accomplishment2. Well informed3. Confident about their decisions4. Demanding – will not settle for less

Psychographic segmentation is sometimes also referredto as behavioral segmentation. This type of segmentationdivides the market into groups according to customers’lifestyles. It considers a number of potential influenceson buying behavior, including the attitudes, expectationsand activities of consumers. If these are known, thenproducts and marketing campaigns can be customized sothat they appeal more specifically to customermotivations.

The main types of psychographic segmentation are:Lifestyle, Opinions, interests and hobbies as well asdegree of loyalty, Occasions, etc.

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TARGET CUSTOMER

Where are they going..

Customer’s aspirations:1. Appreciation from peers2. Comfort & luxury3. Fuel efficiency

Why do they choose these brands?1. Brand image and status tag2. Exceptional service and product quality3. Top of the line latest features

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TARGET CUSTOMER

Apprehensions & Reservations..

Of the Sales Consultant:Is this the right person to deal with

Of the Brand:1. Will this brand offer me the experience I’m

looking for?2. Will the brand match my image?

Of the Product:1. Is this the right product?2. AM I getting the features/comfort that I am

used to?

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TARGET CUSTOMER

Expectations..

Knowledge level

Communication & Attitude

Appearance

Empowerment level

Meeting commitments

Service level

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PRODUCT OVERVIEW

WOW..

Let’s take a closer look at the Ciaz…

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DIMENSIONS

Width..

1730 mm

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DIMENSIONS

Length, Height, Wheelbase and Ground Clearance..

2650 mm

4490 mm

1475 m

m

160 mm

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SPECIFICATIONS

Key specifications..

Next generation K14B VVT Petrol engine 1373 cc

Power & Torque70kW@6000rpm

130Nm@4000rpm

Fuel capacity43 litres

Fuel consumption5.4 L/100km MT5.5 L/100km AT

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COLOUR PALETTE

Wide choice..

Sangria Red Snow White PearlDignity Brown Metallic Silky Silver Metallic

Clear Beige MetallicGlistening Gray Metallic Midnight Black Metallic Torque Blue Metallic

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MODEL LINE-UP

2 Variants..

1.4GL MT1.4 GLX MT1.4 GLX AT

Service Plan3yr/ 60 000km

Warranty3yr / 100 000km

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STYLING

It’s all about style..

To understand the Advantages and Benefits of the various features on the Ciaz, let’s look at the product FAB in more detail on the following pages…

Please note: Variants that has the features mentioned will be highlighted in a BLUE block on the right side of the page

Advantages

Alloy wheels are lighter in weight which helps in faster cooling of brakes

Benefits

Improved Aesthetics,

Safety (faster cooling of brakes)

GL

GLX

ALLOY WHEELS

16 inches..

Advantages

Chrome door beltline ornament gives more attractive look to the car

Benefits

Chrome ornament offers more Styling and luxurious feel

GL

GLX

DOOR BELTLINE

Premium feel..

Advantages

Chrome Strip on the Grille, Door Handles and Trunk Lid

Benefits

Chrome styled exterior provides more Styling

Chrome Front Grille is available in both GL and GLX

GL

GLX

DOOR BELTLINE

Sleek look..

Advantages

There is no requirement for a physical roof antenna

Benefits

Improved Aesthetics of the car

GL

GLX

GLASS ANTENNA

Looks good..

Advantages

All leather upholstery provides a Premium feel

Benefits

Plush and Luxurious feel

GL

GLX

*Genuine Leather+ Synthetic Leather + Fabric

LEATHER SEATS

Stylish finish..

Advantages

Offers softer grip of the steering wheel

Benefits

Leather wrapped Steering wheel provides luxurious feel to the car

GL

GLX

STEERING WHEEL

Leather wrapped..

26COMFORT AND CONVENIENCE

Advantages

Opening of the boot with just a push of a button without the traditional

mechanical linkage and also with remote key

Benefits

Convenience to the customer while opening the boot.

Premium Feel

GL

GLX

BOOT OPENING

With Smart Key..

Advantages

Electrical Adjustment of ORVMs at your fingertips and turn indicators for better

visibility

Benefits

Convenience of Mirror adjustment at your fingertips.

Integrated Turn Indicators enhance aesthetics and safety

GL

GLX

ORVM’s

Outside Rear View Mirrors..Electrically adjustable with turn indicators

Advantages

Ensures folding of the ORVMs with just the push of a button

Benefits

Offers added Convenience to the driver when folding the ORVMs

GL

GLX

ORVM’s

Electrically foldable..

Advantages Benefits

Provides convenience of easy access to the car without having to take keys out

of the pockets or bags

The key enables unlocking of the door when in close proximity to the car with

the key

GL

GLX

SMART KEY

With keyless entry..

Advantage

Lights under the Dashboard helps visibility inside the car

Disclaimer: SA black interior only

Benefits

Added Convenience to the customer inside the cabin during Night driving

GL

GLX

FOOTWELL LIGHTS

Added visibility..

Advantages

Comprehensive information about the car for the driver

Benefits

All necessary information is provided to the driver while driving

GL

GLX

INFORMATION DISPLAY

Keeps you updated..

Advantages

Start/Stop of the Engine without the Key at the push of a button

Benefits

No Hassle of searching for the Key which ensures Added Convenience to

the Driver

GL

GLX

PUSH BUTTON START

With Smart Key..

Advantages

Holder for Sunglass in the Roof Console

Benefits

Added Convenience to the Customer

GL

GLX

SUNGLASS HOLDER

Disclaimer: SA spec does not feature Day/Night rearview mirrors..

Advantages

Better Surround Sound

Benefits

Offers Excellent Music Quality for all passengers

GL

GLX

4 SPEAKERS

Plus 2 Tweeters..

Advantages

Once adjusted, it automatically controls the cabin temperature

Benefits

Comfort to passengers as set temperature is maintained

automatically

GL

GLX

AUTO AIRCONDITIONER

Controls temperature..

Advantages

Illumination in the console box offers easy access to the Accessory Socket &

USB/Aux-in

Benefits

Better visibility in dark.Clutter-free design (hidden storage

spaces & connectivity options)

GL

GLX

CONSOLE BOX

Illuminated..

Advantages

Allows to operate Audio System and attend calls without taking hands off

the Steering Wheel

Benefits

Added Convenience to the Customer with enhanced Safety while driving

GL

GLX

STEERING CONTROLS

Added Convenience..

Advantages

Ease of Streaming Music and Attending Calls with hands on the Steering Wheel

Benefits

Offers better Safety and added Convenience for the passengers on the

go

GL

GLX

BLUETOOTH

Connectivity..

Advantages

It helps in easy opening and closing of the window with the press of a button

Benefits

Easy operation of the windows provides added Convenience

GL

GLX

POWER WINDOWS

Easy operation..

Advantages

Complete opening and closing of the Driver side window with a single press

of a button

Benefits

Easy operation of the driver side window with a single press.

GL

GLX

POWER WINDOWS

Auto Up/Down Driver side..

Advantages

Personalised Seating Posture to suit the Driver

Benefits

Driver comfort and better Posture for Fatigue free driving

GL

GLX

DRIVER SEAT

Height adjustable..

Advantages

It helps to rest the hand of the driver with smart storage options

Benefits

More Comfort and adds a premium feel. Also provides storage options

GL

GLX

FRONT CENTRE ARMREST

With storage..

Advantages

Personalised Cooling for the Rear Passengers

Benefits

Offers more Comfort to the Rear Passengers and enhances the premium

feeling

GL

GLX

REAR AC VENTS

Added comfort..

Advantages

Personalised Rear Charging Sockets for electronic devices

Benefits

Added Convenience for the rear passenger

GL

GLX

ACCESSORY SOCKET

Rear..

Advantages

Airplane Style Personal Reading Lamps for both rear passengers

Benefits

Personalised Reading Convenience with no disturbance to other passengers

GL

GLX

READING LAMPS

Makes it personal..

Advantages

Arm Support for Rear Passengers with Cup Holders

Benefits

Rear Armrest offers more Comfort while Cup holders provides added

Convenience

GL

GLX

CENTRE ARMREST

Rear..

Advantages

Storage Options for Mobile Phones, Magazines etc.

Benefits

Smart Storage Options

GL

GLX

SEAT BACK POCKETS

Smart storage..

Advantages

Rear Windscreen Sunshade helps to reduce the intensity of heat and

sunlight entering the cabin from the rear windscreen

Benefits

Rear Sunshade blocks the sunlight & keeps the cabin cool.

GL

GLX

REAR SUNSHADE

Keeps cabin cool..

Advantages

Amongst the best boot space in its class

Benefits

Offers Convenience to customers to carry loads of luggage effortlessly

GL

GLX

*Includes space below boot floor with spare tyre

BOOT SPACE

495 litres..

Advantages

4 Speed Automatic Transmission

Benefits

Excellent Drivability and Convenient Driving of an Automatic Transmissions

GL

GLX

Transmission

Automatic..

52PERFORMANCE

Advantages

Lower NVH, Lower Emissions, Reduced Friction

Benefits

Next Gen K14B VVT Petrol engine offers better Drivability

K14B ENGINE

Next generation..

Advantages

Power Output: 70 KW @ 6000 RPMTorque Output: 130 Nm @ 4000 RPM

Benefits

More Power and Torque output offers better Drivability and Pulling Power

POWER & TORQUE

Better driveability..

55SAFETY

Advantages

It offers focused beam over longer distance hence better illumination

Benefits

Enhanced Visibility and Safety. Also better aesthetics compared to standard

headlamps (enhancing the premium feeing)

GL

GLX

PROJECTOR HEADLAMP

Better illumination..

Advantages

Provides Good Visibility in Foggy Weather Conditions

Benefits

Ensures better Visibility and Safety to the Customer in all weather conditions

GL

GLX

FOG LAMPS

Front..

Advantages

The Dual Airbags inflate in case of collision to prevent Front Passengers

from hitting the Dashboard

Benefits

Enhanced Safety for Front Passengers

GL

GLX

DUAL AIRBAGS

Enhanced passenger safety..

Advantages

Provides steerability in the event of a sudden braking situation

Benefits

Active safety for total car control

GL

GLX

ABS & EBD

Added safety while driving..

Advantages Benefits

GL

GLX

Automatically applies maximum pressure to the brakes when the

system detects hesitation from the driver in sudden braking situations

Reduced braking effort

BRAKE ASSIST

Added braking..

1. DYNAMIC STYLING

2. FUEL EFFICIENCY

3. FEATURE PACKED CABIN

4. BEST IN CLASS COMFORT

5. SUPER SAFETY

High 5’s..

Suzuki’s Most Aerodynamic Sedan Design EVER !!Combination of Sleek Design & Dynamic Performance

Advanced Engine Technology combined with Aerodynamic Design, Lightweight Body and Low-rolling Resistance Tyres add to achieving

the high fuel efficiency (5.4L/100km MT) (5.5L/100km AT)

Push Button Start Technology (GLX), Sunglass Holder (GLX), Steering mounted Audio & Bluetooth controls, Auto AC, Illuminated Centre Console with USB/AUX, Front & Rear

Centre Armrests, Storage Spaces

Personal Reading Lamps (GLX), Rear AC Vents, Rear Accessory Socket. Ciaz is among the Longest &

Widest Car in its class

Dual Airbags, ABS With EBD and BA, Seatbelts with Pre-Tensioners and Load limiters, Driver side Power window

with Auto up/down, Projector Headlamps and Fog Lamps

ENDEnjoy selling the new