Online Training Module

Suzuki brand values

Straightforward Sporty

Spirit Value

Excitement!

Suzuki brand values

Straightforward Sporty

SpiritValue

Rational Emotional

Rational Emotional

Suzuki Rational/Emotional Model Split

Small SUV segment growth forecast

Due to the market trend of downsizing and the persistently strong popularity of SUVs, the small SUV segment is expected to continue its growth as shown in the figure above. The new IGNIS was developed as one of the strategic models for the small SUV market with the goal of making a product with a unique concept that competitors did not have.

Buying behaviour analysis

After exhaustive study of what aspects SUV / crossover buyers consider important, the decision was made to develop a mini crossover that combines both design and utility. With a stylish exterior, designed with the “Simple & Iconic” concept, and a high seating position and high minimum ground clearance, the easy-to-drive IGNIS is sure to capture a wide range of new customers, particularly from the younger generation.

Geneva Motor Show 2015

Two new Suzuki models were revealed at the 2015 Geneva Motor Show - showcasing two distinct vehicles that would soon form part of Suzuki’s new product line-up.

Geneva Motor Show 2015 – Suzuki Concept models

iK-2 Concept iM-4 Concept

The iK-2 Concept inspired the design of the Suzuki Baleno production car, while the iM-4 concept is the design inspiration for the all-new Suzuki Ignis.

IGNIS focus pointsDe

sign

Utility

Performance

Safety

“Simple & Iconic”Bold styling that makes a strong

impression in a small but practical package.

Compact size makes driving a breeze,

although it has more space than one might

expect.

Lightweight platform, high ground clearance and frugal engine for improved drivability,

efficiency and control.

Reinforced structural design coupled with

comprehensive active and passive safety

features.

Design focusDe

sign

Utility

Performance

Safety

“Simple & Iconic”Bold styling that makes a strong

impression in a small but practical package.

Compact size makes driving a breeze,

although it has more space than one might

expect.

Lightweight platform, high ground clearance and frugal engine for improved drivability,

efficiency and control.

Reinforced structural design coupled with

comprehensive active and passive safety

features.

Design

Giorgetto Giugiaro

• Italian Automotive Designer

• Car designer of the century

• Designed cars, cameras, guns and even a form of pasta.

Giorgetto Giugiaro is a well-known Italian automotive designer that is responsible for many well-known automotive concepts and designs.

The Suzuki Fronte Coupe/Cervo was designed by Giugiaro.

Design

Giorgetto Giugiaro

• Italian Automotive Designer

• Car designer of the century

• Designed cars, cameras, guns and even a form of pasta.

• Cars include:• Golf Mk1• BMW M1• DeLorean DMC-12• Lotus Esprit• ItalDesign NAZCA• ItalDesign Cala• Ferrari GG50 • Suzuki Cervo

Design

Giorgetto Giugiaro

• Italian Automotive Designer

• Car designer of the century

• Designed cars, cameras, guns and even a form of pasta.

• Cars include:• Golf Mk1• BMW M1• DeLorean• Lotus Esprit• ItalDesign NAZCA• ItalDesign Cala• Ferrari GG50 • Suzuki Cervo

Among Giugiaro’s repertoire of car designs, is the Suzuki Fronte Coupe/Cervo. This 1970’s Suzuki Cervo played an instrumental role in the design of the new Suzuki Ignis.

Other, more current, Suzuki design elements are also present in the new Ignis’s shape and design.

Ignis design heritage

• Headlight-in-grille design from 1970’s Cervo

• Sporty C-pillar slits from 1970’s Fronte Coupe / Cervo

• Black-out A and B pillar as part of the Swift’s iconic design

• Clamshell bonnet and fender garnish highlights Suzuki’s SUV design elements

1970’s Fronte Coupe & Cervo 2004+ Swift 1988+ Vitara

Design - Exterior

FRONTThe strength of the IGNIS is expressed with a characteristic design that brings together the distinct impression of the headlights with the strong lines of the grille.

REARThe roof flows into the round, capsule-shaped cabin, supported by prominent fenders. Simple yet dynamically shaped rear combination lamps and bumper garnish complete the look.

Design - Exterior

SIDEThe robust shoulders suggest strength, while the surface of the lower body exudes expressiveness.

Extra headroom is ensured by making the roof rounded without spoiling the sleek design of the glass area.

Design - Exterior detail

Clamshell Bonnet Fender Garnish Black A and B Pillars

Roof Rails (GLX) On-body door mirrors Wheel arch extensions (GLX)

Design – Exterior detail

Fender Flares Rear Bumper Garnish C-Pillar Slit Design

Design – Exterior detail

LED DRL position lamps (GLX) LED projector headlamps (GLX) Halogen headlamps (GL)

Front fog lamps (GLX) Rear combination headlamps 15” Black alloy (GLX) 15” Steel + Cover (GL)

Design – Interior detail

The instrument panel design utilises long horizontal lines that adds a sense of spaciousness.

The bold black and white contrast gives the instrument panel a dynamic feel. The centre console ornament and inside door grips are coloured coded based on the exterior colour options.

- Long, horizontal lines – enhances spaciousness.

- Bold, two-tone interior design.

- Customizable interior elements.

Design – Interior detail

• New, progressive instrument cluster design – Vertical ZERO point.

• Multi information display (temperature, time, fuel economy, driving time, average speed and gear shift indicator)

• New steering wheel design with audio and Bluetooth controls (Controls on GLX model).

Design – Exterior colour optionsGL Models

GLX Models

Arctic White Pearl Metallic Silky Silver Metallic Glistening Grey Metallic Uptown Red Pearl Metallic Tinsel Blue Pearl Metallic

ZHJ Z2S ZNZ ZWS

ZHJ Z2S ZNZ CMM DCE

With black roof With white roof

Design – Interior colour combinations

Arctic White Pearl Metallic Silky Silver Metallic Glistening Grey Metallic

All three combined with Titanium Grey Metallic interior accents

Design – Interior colour combinations

Uptown Red Pearl Metallic combined with Garnet Red Metallic interior accents

Design – Interior colour combinations

Tinsel Blue Pearl Metallic combined with Teal Blue Metallic interior accents

Utility focusDe

sign

Utility

Performance

Safety

“Simple & Iconic”Bold styling that makes a strong

impression in a small but practical package.

Compact size makes driving a breeze,

although it has more space than one might

expect.

Lightweight platform, high ground clearance and frugal engine for improved drivability,

efficiency and control.

Reinforced structural design coupled with

comprehensive active and passive safety

features.

Utility - Dimensions

Excellent driver view and ease of ingress/egress with driving performance

- Good visibility

- Crossover driving performance with adequate approach, ramp break-over and departure angles

A: Minimum ground clearance 180mm

B: Front seat hip point 615mm

C: Rear seat hip point 650mm

D: Approach angle 20 degrees

E: Departure angle 38.8 degrees

F: Ramp break-over angle 18 degrees

G: Distance between F & R passengers 765mm

H: Wheelbase 2435mm

I: Overall length 3700mm

J: Overall height 1595mm

Utility - Dimensions

- Impressive shoulder room thanks to smart door panel design (Front and rear)

- Three stage, wide-opening doors.

- Front: 67 degrees

- Rear: 77 degrees

Packaging – Luggage capacity

- 60:40 split foldable rear seats suitable for a variety of luggage requirements

- Average segment competitor luggage capacity is 255L

- By comparison - previous-gen SX4 luggage capacity is 253L

Compact body with a LARGE 260L luggage capacity

Packaging – Interior

- Split compartment glovebox

- Centre console cupholders x 3 (600ml)

- Door bottle holders x 4 (1000ml) and front door pockets

Convenient interior cup and bottle storage areas

Packaging – Convenience

*New automatic climate controlcluster

MP3 compatible CD player with USB and *Bluetooth

*Rear park distance control

Rear sensors detect once anobject is within close proximity of the vehicle and sounds a buzzer to warn the driver.

*GLX Models

Packaging – Optional touchscreen radio

Optional touchscreen radio

Specification and price will be confirmed via dealer bulletin.

Est. retail price = R5000 – R7000

IGNIS focus pointsDe

sign

Utility

Performance

Safety

“Simple & Iconic”Bold styling that makes a strong

impression in a small but practical package.

Compact size makes driving a breeze,

although it has more space than one might

expect.

Lightweight platform, high ground clearance and frugal engine for improved drivability,

efficiency and control.

Reinforced structural design coupled with

comprehensive active and passive safety

features.

Performance – EngineRenowned K12M 1.2 liter engine

Improved thermal efficiency

Higher compression ratio with redesigned water jacket and cooling jets for improved cooling.

Lower friction

Redesigned cylinder block and fuel pump.

Compact and lightweight

Angled and pendulum mounted engine.

Performance – Transmission options5-speed manual transmission

A 5-speed manual transmission that balances fuel efficiency and dynamic performance.

Equipped with a convergent locating system which increases suction for a better shift feel, the driver can enjoy light and precise gear shifts.

Performance – Transmission options5-speed Auto Gear Shift transmission

A 5-speed Auto Gear Shift transmission, Suzuki’s own automated manual transmission that operates the clutch and gearshifts automatically.

Not only does it deliver superb fuel efficiency and clutch durability, its hydraulics also enable prompt and smooth gear changes. AGS features a “creep” function, for easier driving in traffic or during parking.

Performance – LightweightNew-generation lightweight platform

High-rigidity underbody

With smooth and curving lines, the frame not only efficiently disperses the impact of collisions, but also maintains rigidity and lighter weight contributing to outstanding fuel economy and high driving performance.

Performance – LightweightNew-generation lightweight platform

50%of the Ignis’s body construction (in weight) consists of high-tensile steel.

High-tensile steel sheets are stronger, yet thinner than normal steel sheets. This helps reduce weight and improve fuel efficiency while maintaining rigidity.

Performance – DrivabilityNew suspension for nimble control

A new suspension system has been designed for the new-generation platform for improved lateral rigidity of the suspension mounts, which is key to driving performance.

The suspension itself has been lightened and strengthened.

Result: Suzuki’s highly acclaimed nimble driving experience: the car promptly goes exactly where the driver steers it.

Performance – DrivabilityGood handling, great off-road ability and excellent maneuverability.

Tight turning radius for ease of driving

A minimum turning radius of 4.7m provides excellent manoeuvrability, even on narrow roads and lanes.

Drivability – Urban Compact SUVAn ultra-compact SUV, built from the ground up.

SafetyTECT – Total Effective Control Technology

The IGNIS embodies Suzuki’s TECT concept for

occupant-protecting impact absorption and

lightweight performance. It features a rigid

frame structure that absorbs and efficiently

disperses the impact of a collision.

Safety - ActiveComprehensive active and passive safety features on all models

ABS brakes with EBD and BAS

EBD - Regulates the ratio of front and rear brake

pressure. As the vehicle load conditions change, the

system ensures that maximum braking efficiency of the

rear wheels is achieved. The benefit is minimal stopping

distance under varied conditions.

Safety - ActiveEnhanced road safety with best-in-class light projection and illumination.

LED Daytime Running Lights

Improved visibility for other road users during daytime driving.

LED Projector Headlamps

Superior road illumination during night-time driving.

Safety - PassiveComprehensive active and passive safety features

Dual front SRS airbags

The IGNIS’ front airbags are designed to protect the driver and front passenger in a frontal collision. Mounted in the steering wheel and in the passenger side area of the dashboard, they inflate and deflate within a fraction of a second providing optimal restraint during a frontal impact.

Front seatbelt pretensioners with load limiters

ISOFIX child seat anchorages

Safety - PassiveSafety for other road users

Pedestrian protection

The bonnet, front bumpers and other parts of the body have impact absorbing structures that mitigate the extent of injuries in the event that the vehicle comes into contact with a pedestrian.

- Bonnet

- Wiper system

- Bumper

- Cowl top

Model Line-upIGNIS 1.2 GL 5MT

Model Line-upIGNIS 1.2 GL 5MT

Standard key features:

- Colour coded door handles and mirrors

- Aircon, power steering, ABS, EBD, BAS and 2 airbags

- Electric windows and mirrors

- MP3/USB/CD Player

- Remote central locking

- ISOFIX Child seat anchorages

- Coloured interior personalisation options

- 60:40 split-folding rear seats

- Trip computer (fuel consumption, range, AVE speed and gear shift indicator)

Model Line-upIGNIS 1.2 GLX 5MT / 5AMT

Model Line-upIGNIS 1.2 GL 5MT

Additional key features:

- 15” Black alloy wheels

- Black wheel arch surrounds and garnishes

- Chrome grille surround

- Roof rails

- LED DRL integrated in headlamps

- LED projector headlamps (high and low)

- Front fog lamps

- Automatic climate control

- Keyless entry with push start

- Rear park distance control

- MP3/USB/CD player with Bluetooth

- Steering mounted audio and Bluetooth controls

IGNIS Competitor Analysis

Notable features:- 1.25L engine capacity- Automatic option

IGNIS Competitor Analysis

Notable features:- Turbo engine- 193mm ground clearance- 292L luggage capacity- Four airbags- ESP & traction control- Touch screen radio- Leather steering wheel- AB segment size

IGNIS Competitor Analysis

Notable features:- 4.6l/100km fuel consumption- Leather steering wheel- ESP & traction control- Four airbags

IGNIS Competitor Analysis

Notable features:- 1.5 L engine capacity

IGNIS Competitor Analysis

Notable features:- LED daytime running lights- Diesel option

IGNIS Feature Focus

Notable features:- Two tone colour options- Keyless entry with push start- Automatic climate control- LED projector headlamps- LED daytime running lights- Lowest kerb weight- High ground clearance- Superior power-to-weight ratio- Impressive interior and luggage space- Great maneuverability (4.7m turn radius)- AMT option

IGNIS Selling Points

I = Iconic

1970’s Fronte Coupe & Cervo 2004+ Swift 1988+ Vitara

Iconic style and design that is instantly recognisable and unmistakeably SuzukiInspired by Giorgetto Giugiaro’s Suzuki Cervo design elements

IGNIS Selling Points

G = GenerousGreat off-road crossover with good ground clearance and ample approach, break-over and depature angles

Large interior and luggage spaceComprehensive comfort, safety and personalisation features

IGNIS Selling Points

N = NimbleClass leading power-to-weight ratio and smallest turning circle

Low-weight new generation platform for improved handling and driving dynamicsRedesigned suspension for superb off road and rough terrain driving performance

IGNIS Selling Points

I = IlluminatedThe only model in its class with a combination of LED projector headlights, together with LED daytime running lights

IGNIS Selling Points

S = SportyRugged exterior looks, robust roof rails.

A vehicle to suit an active, outdoor lifestyle with looks, ability and performance to match.

End of E-Learning Module