Social Revolution: Driving Sales with Social Proof
81
PRESENTED BY The Social Revolution: Driving Sales with Social Proof Jason “Retailgeek” Goldberg
-
Upload
jason-goldberg -
Category
Retail
-
view
71 -
download
1
Transcript of Social Revolution: Driving Sales with Social Proof
PRESENTED BY
The Social Revolution: Driving Sales with Social Proof
Jason “Retailgeek” Goldberg
The Problem: Trust
#Catalyst2015,
#Catalyst2015,
Trust
#Catalyst2015,
Trust
Earned'
Owned'
Paid'
#Catalyst2015,
#Catalyst2015,
Breaches
92 94 130 77 Up to
110 130 4.6 1.1
AOL !
TK-TJ Maxx Heartland Payment Systems
Sony PlayStation
Network
Target Snapchat Neiman Marcus
eBay
2004 2007 2009 2011 2013 2013-2014 2013 2014
#Catalyst2015,
Home Depot Lowe’s
Model # 46113101 Model # 46110001
#Catalyst2015,
#Catalyst2015,
#Catalyst2015,
Always-On Consumer
#Catalyst2015,
#Catalyst2015,
RIP: Price Obfuscation
#Catalyst2015,
Transparency Obfuscation
#Catalyst2015,
How People Used to Shop
#Catalyst2015,
#Catalyst2015,
Which Hard Drive Should I Buy?
#Catalyst2015,
How People Shop Now
#Catalyst2015,
Which Hard Drive Should I Buy?
Brand A 96.9% Survival Rate
$199
Brand B 94.8% Survival Rate
$129
Brand C 73.5% Survival Rate
$109
Based on real-world experience of 25,000 drives used in a 24/7 data center by Backblaze.com Amazon pricing, all Prime eligible #Catalyst2015,
“When quality was hard to predict, it made sense to stick with a familiar brand. But when you can quickly
assess the quality of things, loyalty doesn’t help consumers as much.”
Itamar Simonson, Stanford marketing professor
#Catalyst2015,
The Cause: Mobile
#Catalyst2015,
#Catalyst2015,
Mobile Traffic Last Month
57% 50% 57%
Source: comScore #Catalyst2015,
61% of time on all retail websites is on mobile or tablet
Source: comScore #Catalyst2015,
10% of all e-commerce sales came from smartphones in the store
Black Friday
3.8%
Mobile Gap
3.1% 1.0%
Source: Monetate EQ4 2014 #Catalyst2015,
The Solution: Social Proof
#Catalyst2015,
#Catalyst2015,
A principle of persuasion: “people want to follow the lead of individuals
around/like us.”
#Catalyst2015,
Social Proof
Brand
#Catalyst2015,
#Catalyst2015,
Social Proof
Brand
#Catalyst2015,
#Catalyst2015,
#Catalyst2015,
#Catalyst2015,
#Catalyst2015,
#Catalyst2015,
#Catalyst2015,
#Catalyst2015,
#Catalyst2015,
#Catalyst2015,
No Social Proof
#Catalyst2015,
Social Proof
#Catalyst2015,
Better Social Proof
#Catalyst2015,
#Catalyst2015,
Q&A
#Catalyst2015,
User-Generated Content
#Catalyst2015,
#Catalyst2015,
Target Awesome Shop
#Catalyst2015,
Walmart Trending Products
54, #Catalyst2015,
#Catalyst2015,
#Catalyst2015,
JackThreads “Busy Shop”
57, #Catalyst2015,
Social Proof Offsite
#Catalyst2015,
#Catalyst2015,
#Catalyst2015,
#Catalyst2015,
#Catalyst2015,
#Catalyst2015,
#Catalyst2015,
#Catalyst2015,
Social Proof In-Store
#Catalyst2015,
Social Proof In-Store
#Catalyst2015,
Social Proof In-Store
#Catalyst2015,
Social Proof In-Store
#Catalyst2015,
Social Proof In-Store
#Catalyst2015,
Social Proof In-Store
#Catalyst2015,
73
Social Proof In-Store
#Catalyst2015,
Social Proof In-Store (coming soon)
#Catalyst2015,
Social Proof In-Store
#Catalyst2015,
Rating summary live from website
Digital Fact Tag
#Catalyst2015,
Digital Fact Tag with NFC
#Catalyst2015,
Digital Mirror
#Catalyst2015,
It’s Only the Beginning
#Catalyst2015,
4,000 years ago 20 years ago
#Catalyst2015,
