New rules

of the game.

Valuable connections increase productivity, spread information, locate desired resources.

Content should be: newsworthy, unique, controversial, timely, immediately useful and/or funny.

Experts recommend 1:12 ratio of value content to self-promotion.

Value is Social Capital

Develop Your Voice

Individuals are inherently more authentic and trustworthy than institutions.

Use real names and faces.

Weave connections between and among people.

Listening is Paramount

#4

Be a Platform for Conversation

Unofficial OutpostsGo to them, instead of making them come to us.

Half a million views in the first few days.

United takes a week to respond

United stock drops 10 percent.

…My mom and I went downtown for the services at the Civic Center and let me tell you, it was the most impersonal feeling I have felt in a long time. Not only was the rabbi an end zone away from me but there were 3000 people there who care less about Judaism than a Woody Allen fan (me)…The Organ was the worst part…after awhile I could not tell if I was at a church or a baseball game. Da da da da da da….Charge! Instead of thinking about my previous year’s faults I found myself debating whether or not Khalil Green would ever get back to his old self. Can’t really review the normal services but the high holidays were sub par.

We don’t control the conversation but: we can participate in it; we can frame it.

From our Vision Statement:Connection: To build a strong sense of Jewish community and to open doorways to a deeper understanding of Judaism through our observances, programs, services, and relationships.

New Doorways to Beth Israel