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Social Media Fad Or Revolution?

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Our customers aren‘t on social media

80% of Internet users

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Older generations ask, “What can I do with this box?

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Youth ask, “What do I want to do with my technology?”

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Moved from Experience Economy to Social Economy

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1. Online world catching up w/ offline

Web being rebuilt around people

We always sourced info from others

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2. People live in networks.

People don’t make decisions in isolation

Networks influence everything we do

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3. Shift towards small connected groups

Distaste for interruption marketing

We know who connects with whom, who talks to whom, who shares ideas

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1. Online world catching up w/ offline

2. People live in networks

3. Shift towards small connected groups

Small groups of friends are the key to influence on the web

People talk to their friends for recommendations

• I am marlon

• Will Montague

• iammikeb

• ~jjjohn~

• I am marlon

• R. Duran

• Fenix_21

• McBeth

• Johnny Jupiter

• AndrewKW

• abbilder

• Ms Kels

• Kraftwerk

• Fras1977

• RickyDavid

• RickyDavid

• s myers

• mkorchia

• togni.franco

• Curtis Gregory Perry

• EJP Photo

• huffmans

• erroltookaphoto

• Josh Liba

• artie*

• Melanctha