Corporate Social Responsibility Report Corporate 2021 Social
The Social Corporate Revolution
16
THE SOCIAL CORPORATE REVOLUTION Stefano Mizzella @stefanomizzella
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Transcript of The Social Corporate Revolution
THESOCIALCORPORATE REVOLUTIONStefano Mizzella @stefanomizzella
The elites - or managers in companies - no longer control the conversations.This isn’t just about Arab spring.This is about corporate spring.
-Marc Benioff, CEO of Salesforce.com
Corporate SpringSocial Enterprise
Social Enterprise is based on TRUST
To succeed with empowered customers, you must empower your employees to solve customer problems.
-Josh Bernoff
Respect that your customers and employees have power. Once you accept this as true, you can begin to have a real, more equal relationship with them.
-Charlene Li
A platform to extend and amplify employees participation in a company’s creative process
Scottish Water is a public entity, a subsidiary of the Scottish government, which manages the infrastructure related to the distribution of water and collection of waste water throughout Scotland. It has 3.700 resources in its employ.
Explicit incentives (no real money, “just” a virtual currency)Implicit incentive mechanisms (reputation, visibility, status)
9 months from the launch, the Innovation Pool counts 750 users and has generated over 330 new ideas and/or suggestions for improvement. Out of those, 7 have already been validated and implemented under tight deadlines. The sites receives on average about 10 posts (ideas, votes, comments) per day.
THINGSTORethink3
BusinessSOCIAL
Company Customer
OrganizationCOLLABORATIVE
LeadershipOPEN
Source: Social Business Imperative, Michael Brito (@britopian)
Source: Paving the way to Social Business, Bill Johnston (@BillJohnston)
Change
ManagementBusiness Models
Organizational ModelsInnovation ProcessesInternal CollaborationExternal Interaction
TechnologyGovernanceCultureMindsetIdeas
Social Power And The Coming Corporate Revolution, David Kirkpatrick Open Leadership, Charlene LiEmpowered, John Bernoff and Ted SchadlerSocial Business Imperative, Michael Brito Paving the way to Social Business, Bill Johnston
Sources
Stefano MizzellaPhD, Social Media Strategist @OpenKnowledge
www.socialmediascape.org
@stefanomizzella
in/stefanomizzella
