The Social Revolution
14
THE SOCIAL REVOLUTION How technology transforms the way individuals and organizations relate
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17-Oct-2014 -
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Transcript of The Social Revolution
THE SOCIAL REVOLUTION
How technology transforms the way individuals and organizations relate
BENEATH THE SURFACESOCIAL MEDIA
A NEW MODEL OF COMMUNICATIONDISRUPTION
ONE-TO-MANYBROADCAST
MANY-TO-ONEINTERACTIVE
MANY-TO-MANYCOMMUNITY
CONSUMERS TO CO-CREATORSNEW ROLES
PEER-TO-PEERTRUST
CONTROL TO COLLABORATENEW RELATIONSHIPS
PUSH-TO-PULLBRANDS
BRAND
PERSUASIONBROADCAST
BRAND
CONTRIBUTIONSOCIAL
BRAND
SOCIAL SYSTEMSBRAND GRAVITY