Social Media in Higher Education
-
Upload
strella-social-media -
Category
Education
-
view
224 -
download
3
description
Transcript of Social Media in Higher Education
HACC Student Services
Workshop
Rachel StrellaStrella Social Media
www.strellasocialmedia.com
Today, we’ll discuss:Making the Shift to SocialPopular Social ChannelsWhy Use Social Media
Top Colleges and Universities Using Social Media
Departmental Ideas An Action Plan for Getting Started
Making the Shift to Social
Making the Shift to Social
Social Media Channels
The “Big Three”
Facebook. Twitter. LinkedIn.
Facebook1 billion usersGreat for sharingConsumer-based channelLargest age segment are those who are 21-24 followed by 18-20Social media channel where most amount of time is spent
LinkedIn200 million usersBusiness-based channelGroups and advanced search top featuresLargest age segment are those who are 35-44 followed by 45-54Strong opportunity to connect with decision makers
Twitter200 million active usersReal-time interaction‘People-based’ channel140-character limitLargest age segment are those who are 30-49 followed by 18-29Power is in the retweet (RT)Hashtag “#”used to categorize content (ex: #FF = Follow Friday)
Supplemental Media
Pinterest. Instagram.
YouTube. Google+
Cell Phones.
Foursquare.
YouTube 800+ million usersEntertainment/information-based channelSearch tool & useful for SEOLargest age segment are those who are 18-34 followed by 35-49Builds credibility as a ‘personal’ form of communication
Google+135 million users (69% male)Interface similar to FacebookIntegrates with GmailDraw: SEO & ‘hangouts’Largest age segment are those who are 25-34 followed by 18-24Users: marketers, engineers, web developers, and students
Pinterest25+ million users (79% female)Photograph-basedOnline pinboard with categorized interestsLargest age segment are those who are 25-54Useful for showcasing products
Instagram100 million usersPhoto-sharing appLargest age segment are those who are 18-34Appeals to African Americans, Latinos & Urban AmericansUseful for brand reinforcement/visual messages
Foursquare30+ million users - most connected on the webLocation-based service used for gamingLargest age segment are those who are 35-44 then 25-34 & 45-54 “Check-in” to locations to win prizes/badges
Cell Phones87% of adults have a cell phone
93% of adults 18-49-years-old 85% of adults 50-64-years-old
Nearly 60% of adults have internet on their phones40% of that time is spent on a social networking site80% send/receive text messages
Supporting Media
E-newsletter. Blogs.
Blogs60% of companies have a blogWeb-log: published information on the web Popular for driving traffic to websites, SEO, building credibility and communityNiche blogs very popular
E-Newsletters
Form of electronic communication sent via emailProvides great analyticsGenerates TOMAPopular for those who don’t have social media or rarely use it as most have email
Why Use Social Media?
Why Use Social Media?The Social Network
Why Use Social Media?The Audience
Why Use Social Media?Recruitment
Why Use Social Media?Intercommunication
Why Use Social Media?Reach
Social Media in Higher Ed
Higher Ed Using Social MediaOhio University
Higher Ed Using Social MediaUniversity of Michigan
Higher Ed Using Social MediaTemple University
Higher Ed Using Social MediaStanford University
Higher Ed Using Social MediaGeorgia Tech
Higher Ed Using Social MediaDrake University
Higher Ed Using Social MediaUniversity of Florida
Higher Ed Using Social MediaArizona State
Higher Ed Using Social MediaNotre Dame
Higher Ed Using Social MediaJohn Hopkins
Higher Ed Using Social MediaVassar College
Ideas for Student Services
Admissions and Recruitment
Athletics
Veteran’s Affairs
Global Education
Financial Aid
Registration
Counseling
Disability Services
HACC’s Challenges
Community college Multiple campuses Multiple departments Harrisburg not ‘major’ city
Suggestions
Develop a Focus Group Establish policies Become a campus listening post Facilitate communication among
departments/campuses Enhance social media
awareness & engagement Meet and report regularly
The Holistic Approach
The Realistic ApproachCreate an Action Plan for Success
Choose 2-3 channels:
Create an Action Plan for Success
The Realistic Approach
Consider 1-2 Ways to Build Awareness of Channels:• Other Marketing Outlets
• Word-of-Mouth• Cross Referencing• Partnerships
Create an Action Plan for SuccessThe Realistic Approach
Determine 2-3 Short-Term (90-Day) Goals:• Build Audience
• Increase Web Traffic• Generate Referrals• Establish Credibility• Increase Awareness• Reach a New Audience• Increase Engagement
Create an Action Plan for SuccessThe Realistic Approach
Brainstorm 2-3 Themes or Topics to Engage Audience:
Ask Yourself: • What’s New?
• What’s Interesting?• What Value Can I Provide?• Any Growth Opportunities?
• How Can I Educate? • Timely Topics?
Create an Action Plan for SuccessThe Realistic Approach
Determine Needs for Executing Plan including Challenges:
• Time• People/Staff
• Social Media Knowledge• Technical Knowledge• Passion for Social Media• Training or Coaching
Create an Action Plan for SuccessThe Realistic Approach
List 1-2 Actionable Ways to Proceed and WHEN:• Institute a Social Media Plan• Familiarize Self with Media
• Talk with Team/Staff/Superiors • Start a Focus Group or Committee
Website and Blog: StrellaSocialMedia.com
Facebook: Facebook.com/StrellaSocialMedia
Twitter: Twitter.com/RachelStrella
LinkedIn: LinkedIn.com/in/RachelStrella
Connections & Resources