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Dear Colleges & Universities,

Are you teaching your students how to

network and use social media professionally to find career opportunities?

Written  By:  Robyn  Shulman,  M.Ed.  

According to CNN Money....

CNN Fortune states: Universities are failing at teaching social media

 

According to Dr. Ward..

"Digital and social skills can be applied across majors and discipline not just in a social media class. Faculty must change how they research, learn, communicate, and collaborate and model this behavior in all their classes and for their students.”

Dr. Ward, I couldn’t agree with you more.

You can read about Dr. Ward and all of his

amazing work here: http://www.dr4ward.com/dr4ward/

Higher education is behind in social media for career purposes.. when it needs to be front and center..

According to CNN Fortune:

Higher ed., however, has been painfully slow to step up and fill the knowledge gap. When courses on social media are offered, they tend to be stand-alones or electives rather than integrated into a larger curriculum.

This is a problem..

Networking and social media are the main tools used to find, recruit and hire new employees..

Check out the stats ahead è

Source: http://news.cnet.com/8301-1023_3-57469282-93/heads-up-linkedin-users-93-of-recruiters-are-looking-at-you/

According to www.cnet.com, a recent survey from Jobvite found that 93 percent of job recruiters tap into LinkedIn to find qualified candidates, up from 87 percent last year and 78 percent in 2010.  

*  161 million members

*  2 million company pages

*  4.2 billion searches in 2011

*  22% of traffic from mobile (last week of March)

*  More than 1 million groups

*  35% of students search for jobs on LI, 700% increase since 2010

Source: http://talenthq.com/2012/05/the-latest-social-media-stats-for-2012/

Linkedin Stats:

According to CNN Money (Fortune): •  U.S. unemployment hovers around 8%, job postings requiring social media skills

rose 87% from 2011 to 2012, topping13,000 in one month alone earlier this year.

•  Among Fortune 500 companies, 73% now have company Twitter accounts and 66% have Facebook Pages (FB).

•  Corporate America is racing to apply social tools to everything from building customer relationships to connecting teams of employees around the world.

•  Analysts estimate that $1.3 trillion in value stands to be unlocked by new social technologies.

Source: http://tech.fortune.cnn.com/2012/09/26/universities-are-failing-at-teaching-social-media/

Why Does This Matter?

ì  To help your college or university launch a networking social media strategy for students

ì  To create accredited courses for this specific area

ì  To launch and teach those courses

My Work & Mission:

Why me? *Teacher *Instructional Designer & writer *Managed 2,500 graduate students *Currently teach social media classes *Launched and managed 1st graduate career/advising program for NLU

Over 900 universities and colleges have visited my e-zine.. ED News Daily since June..

I know how to use social media to get results and help others find success..

I can teach you and your students how to do this..

Out of 3 million Linkedin members, you will find my name listed first via my

career field during a search..  

You may find others tweeting about me..

Or I may be teaching a class about social media to our next generation..

Most of all..

•  This is my passion

•  I believe in this mission more than anything

• Our students are our future and they

need our guidance

Contact me today to let me know how I can help you, your college and/or university! Thank you!

ì  Linkedin: http://www.linkedin.com/in/robynshulman

ì  Twitter: https://twitter.com/EduNewsDaily

ì  ED News Daily: http://www.ednewsdaily.com