Social Media Within the Higher Education Industry

SOCIAL MEDIA WITHIN THE

HIGHER EDUCATION INDUSTRY

Allison WernerJennie Pikowsky

Erin Tye

@ALLIEMWERNER@JPIKOWSKY@ERINJTYE

HASHTAG #SMHE

Wednesday, December 7, 2011

“THE HIGHER EDUCATION SECTOR HAS ARGUABLY NEVER NEEDED MARKETING

AND COMMUNICATIONS PROFESSIONALS MORE THAN THEY DO NOW.”The Guardian Higher Education Network


Colleges everywhere are using SM to connect with current students, future students, and alumni.

According to a recent study by the Center for Marketing and Research at Umass Dartmouth, 100% of universities surveyed use SM to communicate with students, up from 61% in 2007. Also, 98% of the surveyed colleges have a FB page and 84% have a Twitter account.

INTRODUCTION

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PRESENTATION OUTLINE

• Useful Statistics

• Unique Cases of University Success Stories

• Whatʼs Going on Now

• Lessons From Higher Education Professionals

• Whatʼs Next?


YOUTUBE VIDEO:Social Media & Mobile Statistics for Higher Education


http://www.youtube.com/watch?v=hs3CVry2EQ8

http://www.youtube.com/watch?v=hs3CVry2EQ8

TOP PERFORMING SCHOOLS

(Plus! Oregon State and University of Miami)


STANFORD UNIVERSITY• Stanford University is one of the most active schools using Google+

• In addition to its main page, Stanford has pages for Stanford Hospital Clinics, Stanford Lively Arts, Stanford Engineering, Stanford Creative Writing, and Stanford Law Library

QUESTION FOR THE AUDIENCE: What are some ways schools might take advantage of Google+?{ }


GOOGLE+ BRAND PAGES• Created to connect people with people

• Google+ Brand Pages exist to help us build relationships with everything we care about — and they're perfect for universities.

• Universities are still testing the waters. # • Advertising tool for prospective students, ## • Engage with current students # • Boost school spirit. # • Use niche pages to reach niche audiences


UNIVERSITY OF WISCONSIN-MADISON

• Alumni, Will and Jenny Hsu, used social media to amplify the power of their donation.

• For every new Facebook friend or Twitter follower, they donated $1 to the Great People Scholarship

• Raising nearly $20,000 by the end of the campaign.

• This “link between a donor, scholarship funds, and social media was the first of its kind in higher education.”

The Guardian Higher Education Network


UC BERKELEY• Impressive YouTube Presence

• More than 1,300 Videos

• 5,232,557 Channel Views

• Much like Stanfordʼs G+ pages, UC Berkeley sliced up their audiences with three unique YouTube channels:#! • UC Berkeley Courses! • UC Berkeley Events! • UC Berkeley Campus Life


OREGON STATE• One of the most active college Facebook profiles#• 85,220 Likes Compared to Syracuse University page at 75,544

• Aggregates Visual Blog, YouTube, Twitter, Admissions all in one place


OREGON STATE

"What's Powered by Orange? It's you -- the network of alumni, students, faculty, staff, friends and fans connected to Oregon State University. It's the positive impact you make every day in Portland and beyond -- on the economy, the environment and the community."

OSU social media directory

POWERED BY ORANGE


http://oregonstate.edu/main/social-media-directory

http://oregonstate.edu/main/social-media-directory

SCHOOLS APP• "The Schools App is a private Facebook community designed to help students make friends, share interests, and get involved on campus." • Primarily targeted at incoming freshman and current students

• Creates a branded online space for students to connect with each other and interact about their college experience


http://www.inigral.com/


SCHOOLS APP




UNIVERSITY OF MIAMI

• On 2/18/11, All Athletic department communications were conducted via social media.

• Incorporated Facebook, Twitter, and “14 hours of live video chats that combined CoverItLive and UStream. • Could become a weekly occurrence for UMiami

• UMiami may start to factor "virtual attendance" into total game attendance tallies.


UNIVERSITY OF MIAMI

17

The lines between Communications and Marketing are becoming blurred more by the day. We chose Feb. 18 as Social Media Day because that was the day of our baseball season opener. It was an event to wrap another event around. We had a 3,800 fans at the baseball game and another 5,000-plus watching our first-ever three-camera live stream at Alex Rodriguez Park at Mark Light Field. How far away are we from counting our (virtual) attendance as 8,800?

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”Wednesday, December 7, 2011

WHAT SYRACUSE IS DOING"It's not even a matter of importance, it's crucial. If you're not doing it there is such an unbelievable missed opportunity there."

- Kate Brodock

#44Social


SU MOBILE APP• Latest SU news and information about important University events• Mapping: users can see what SU buildings are near their current location. SU Maps uses Foursquareʼs API with Google Maps• Library: search and access library resources• Directory: search for faculty and staff, then email or call them with one tap• Social Hub: aggregate of latest twitter feeds from SU• Weather: current Syracuse weather outlook• Quick ticket: request tech help from ITS

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BEST PRACTICES

Alyssa Webb [Social Media Coordinator] & Amanda Booren [Director of Communications and Publications]

San Jacinto College.

• Integrated Marketing is NOT Optional

• Facebook Pages and the Schools App DO Live in Harmony

• Cross Departmental Communication is Key


WHAT’S NEXT FOR SU"The big thing is getting creative! Social media is important but you want to do it right; having no presence at all is actually better than doing social media poorly."

Goals:-SM command center-Social media mashup site-Campus wide education series-Google +-Digitally connect classrooms-Expand FB

- Dan Klamm

?Wednesday, December 7, 2011

TIPS FROM THE EXPERTS

• BE EXPERIMENTAL• INTEGRATE THE BUSINESS WORLD• DO IT RIGHT• CREATE A STRATEGY• GET ADMISSIONS INVOLVED

Advice from Kate, Dan & Kelly

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Social Media Within the Higher Education Industry

Education

Transcript of Social Media Within the Higher Education Industry