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Social Media Strategies Higher Education Best Practice
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Social Media Best Practices @NikkiSunstrum SMSS: Higher Education July 22 nd , Boston MA
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Transcript of Social Media Strategies Higher Education Best Practice
Social Media Best Practices
@NikkiSunstrum SMSS: Higher Education
July 22nd, Boston MA
@UMich Director of Social Media
Former State of Michigan @MIGov SM Coordinator
B.S. in PoliSci & M.A. in Ed
Skilled in making dull things interesting
Co-Captain to a hashtag’ed entourage of 5
Former Elected official
Throws parades for fun
@NikkiSunstrum
SOCIAL MEDIA
IS NOT NEW
Tweeting the ninety-five thesis
The way in which we
get our point across
has changed, not the
concept or necessity
of information
distribution.
You get paid to play on Facebook?
“Because somebody grows up being a social media native, it doesn’t make them an expert in using social media at work, that’s like saying, ‘I grew up with a fax machine, so that makes me an expert in business.’”
William Ward, professor of social media at Syracuse University’s S.I. Newhouse School of
Public Communications
What do I do?
NOT EVERBODY
NEEDS SOCIAL MEDIA
WAIT, WHAT?!
STRATEGICIMPLEMENTATIO
N
Millennials are…
The 1st generation to never know life
without the internet
The largest generation since the baby
boomers
About to take over as the majority of the
workforce
24% of Teens report being online “almost constantly”
92% report going online daily
Nearly 75% of teens have a smart phone
Of teens using going online daily 94% are doing so through a mobile device
Teenage boys report more Facebook activity than girls
Teenage girls favor visual applications for story telling (Instagram, Snapchat)
CONTENT OVER
CREATION
@ArionTSun “why do you keep putting the poop emoji on everything? It’s weird.”
ATS: What? That’s chocolate ice cream! #kidswithtech #fail
Change the world, one #hashtag at a time
InnovateCollaborateStreamlineProvide ValueBuild a Toolbox
Focus on Your Strengths
Identify Where Your Audience Is
Drive the Message
Engage, Inform, Educate
KNOCK YOUR SOCKS OFF
CONTENT
LIVE IN THE MOMENT
100 Million Active Monthly Users
400 Million Snaps Sent Each Day
71% of UsersAre Under 34
Stories Generate2 Billion Views A Day
Ads are seen anywhere from
500,000 to a million times a day.
Allowing publishers to command $50,000 to
$100,000 a day.
STOP HERDING MEERKATS
Social Media is not a race.Foursquare badges never
really meant anythingNo one cares about your
Klout Score
20,000 People are now ‘GOING LIVE’ Each Day
VALUE ADD
AND ROI
Great social is about seizing the available opportunity to elevate the perception of your programs and overall success.
BOTTOM LINE
The Viral Shaming Phenomenon
2013: 170 Twitter followers
1 Hour
509 posts were generated
Reach exceeding 200,000 people
Over 5 million impressions
"We need to treat the water, and not simply each fish that's struggling."
Innovation
Streamlining
Leveraging Success
Promoting a Unified Message
POLICYAND
PERFORMANCE
CAMPUS SOCIAL LEADERSHIP
The strategic implementation of social communications at the University of Michigan is managed by central UMSocial and a leadership team comprised of delegates from each school, college or organization. All official University social properties should maintain regular contact with their coordinating representative for direction and oversight.
SOCIALMEDIA.UMICH.EDU
@NIKKISUNSTRUM
/NIKKI.SUNSTRUM
Questions?
