• Our research indicates that if you phone a new lead within

a minute of receiving it, you will increase your chance of

generating a conversion by 400%.

• The optimal number of calls to get through to a lead is 6.

• A structured call back timetable should include the 2nd call being

made after 30 minutes, the 3rd between one and two hours, and 3

follow up calls.

• The leads you buy or generate

must match your product offering.

• Create relevant, market-specific

content within your marketing

channels to help capture leads

that have an intent to buy.

• Ensure that your sales staff have the time to

focus on converting leads.

• Use automated tools such as CRM systems and

remove unnecessary admin tasks.

• Get your sales teams to schedule time for

telephone calls, both to convert new leads and

keep in touch with older prospects.

• Use tried and tested scripts that maximise impact.

• Build customer objections into your script. For example: “Why are you

more expensive? Why are you any better than the leading brand?”

By preparing for the worst, your teams can sell at their best.

• Hire sales superstars who display traits such as perseverance,

self-motivation, flexibility and empathy.

• Ensure that your sales staff have excellent knowledge of their

product, company and industry. Enable them to speak with

authority and put their prospects at ease.

• Always listen to your prospect first and sell later.

• Understand customer problems. Listening helps to identify and

counter any lingering doubts that may affect the prospect’s

decision to buy.

• Educate your prospects. Be a problem solver and

partner. Point out features and benefits which will

give your prospect the best value.

• Your prospect will feel that they have gained

something of value from the call, thereby increasing

your credibility.

Find out how can help your

business succeed in new and

exciting markets

Whether you’re looking to improve

your sales conversions locally, test

out new territories, or take your

business completely global, the

journey starts here…

Tel : + 44 (0)20 7424 3140

Email: contact.uk@mvfglobal.com

Learn more at: www.mvfglobal.com