Generating, Converting and Selling to Health Insurance Online Leads
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Transcript of Generating, Converting and Selling to Health Insurance Online Leads
Generating, Converting and Selling to Health Insurance Online LeadsPresented to the South Carolina Association of Health Underwriters (SCAHU) Annual Symposium
By Rey Villar, Norvax/GoHealth
Columbia, SC, March 8, 2011
About Norvax
Sales Automation Provider: Quote Engine, BrokerOffice, LeadMiner
Insurance Leads: 150,000 per month avg. Online Marketing: SEO, Agent Websites, Media Management
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Going Online
Nine out of every 10 individual health insurance plan sold in 2011 will be initiated or completed online.
- Celent Research, 2008
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Changing Marketplace
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Age Distribution of Health Leads (Jan/Feb 2011)
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Health Insurance Leads by Age (Jan/Feb 2011)
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Agents Still Needed
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E-Application Breakdown by Age
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SC Health Insurance Leads by Age (Jan/Feb 2011)
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Health Insurance Leads by Gender (Jan/Feb 2011)
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E-Applications by Gender (Jan/Feb 2011)
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Agent Activity
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SC vs. Nation Health Insurance Leads by Age (Jan/Feb 2011)
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Why Online Marketing
There used to be as many travel agents as insurance agents
There’s a reason why newspapers and direct mail providers are going out of business
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