Converting Website Traffic to Leads: Elements of a Killer Landing Page
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Legal Marketing Series Converting Website Traffic To Leads: Elements of a Killer Landing Page Tim Baran Community Director, Rocket Matter Mike Miceli Marketing Director, Rocket Matter June 5, 2014 Thursday, June 5, 14
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How to get prospects through the use of intelligently designed landing pages A dedicated landing page is designed to engage and convert visitors to leads, sales, or customers. Visitors are sent from social media, email, pay-per-click, and other marketing campaigns. Learn what goes into creating a killer landing page, including: Headline, image, description, and forms How and where to advertise your landing page Targeting your landing page to the right people for higher conversions How to test, measure, and iterate
Transcript of Converting Website Traffic to Leads: Elements of a Killer Landing Page
Legal Marketing Series
Converting Website Traffic To Leads: Elements of a Killer Landing Page Tim Baran
Community Director, Rocket MatterMike Miceli
Marketing Director, Rocket Matter
June 5, 2014
Thursday, June 5, 14
Legal Marketing Series
Thursday, June 5, 14
Legal Marketing Series
Thursday, June 5, 14
Legal Marketing Series
Free E-Books!
legalproductivity.com/e-books/
Thursday, June 5, 14
What Is A Landing Page?
Legal Marketing Series
Thursday, June 5, 14
Why The Focus Matters
Legal Marketing Series
Thursday, June 5, 14
4 Essential Elements of a Landing Page
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Headline
Copy Forms
Design
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Keep Mobile in Mind
with Each Element.
Be BRIEF, BOLD, BIG
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Headline
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Benefit vs. Question vs. Loss Aversion
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Headline
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Use a Subheading
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Headline
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Formatting
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Design
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Image
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Design
Looking at the camera Looking at the product
Image (Eye Tracking Study)
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Design
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Call to Action
Bold
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Design
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Call to ActionContrasting color
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Design
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Call to Action
Language corresponds to offer
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Design
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Call to ActionAbove the fold
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Copy / DescriptionLanguage
Identify problem & provide solution
Engage the reader: write in the second person (“you” “your”)
Use action-oriented phrases
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Copy / DescriptionReadability
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FormsFields
Limit to 3 fields Good for mobile
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FormsFields
Site: HubSpot
Need More Fields? Use
Drop-Down Menus& Checkboxes
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FormsDon’t Ask for Age
hubspot.com
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FormsDon’t Ask for Address
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FormsDon’t Ask for Telephone Number
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Putting It All Together
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Advertising Your Landing Page
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Targeting The Right People For Higher Conversions
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Recommendations For Getting Started
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Testing and Optimization
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thelandingpagecourse.com
Thursday, June 5, 14
Legal Marketing Series
Let’s get in [email protected]@rocketmatter.comrocketmatter.comlegalproductivity.comrocketx1.com
Tim BaranCommunity Director, Rocket Matter
Mike MiceliMarketing Director, Rocket Matter
Thursday, June 5, 14
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