Rf Overview Pa Kl 5 28 08 V4

Rumblefish is a Sonic Branding and Music Licensing Agency

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Rumblefish delivers

emotion and behavior

to brands and productions

through music and sound

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Enable great artists

to make a good living

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• Inc. Magazine

• Billboard Magazine

• CNBC

• Fast Company

• Ad Age

• Business 2.0

• New York Times Magazine

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Musicians Licensing Experts

Brand Strategists Composers

Sound Designers A&R Scouts

Music Supervisors Sound Engineers

We are:

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This is how we do it

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Music Licensing

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TENS OF THOUSANDS OF SONGS

AVAILABLE

EXPERT-CURATED

100% PRE-CLEARED FOR ANY USE

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Great Songs / Fair Price

Music Libraries

Quality

Cost

Major Labels

Affordable

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Sonic Branding

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What does your brand sound like? ®

How can music & sound grow your business?

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Case Study

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DLM turns music fans on to the great music being created in their own back yards.

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What does Umpqua sound like?

What does the Umpqua community sound like?

What does the Umpqua experience feel like?

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Brand Essence……………………………….Human-Centered Banking

Values…………………………………………….Quality of life, freedom, service, community, prosperity, style

Personality ……………………………………Warm, friendly, personal, encouraging, helpful, informal, relaxed, joyful Open, flexible, adaptive Dynamic, stimulating, quirky, unconventional, disruptive, surprising Knowledgeable, trustworthy, respectable, mature, tasteful

Persona(s) ……………………………………..CAREGIVER EXPLORER TRUSTED ADVISOR UNDERDOG / OUTSIDER

What are the musical equivalents?

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dynamics

timbre harmony

rhythm

tempo genre

instrumentation

recording

orchestration

origin

melody

volume lyrics

composer

tone color meter

key 23

MOOD Dark Happy

ENERGY LEVEL Sedate Frenetic

hopeful, optimistic, happy but not sappy

upbeat, rock-steady, but measured

“Mother’s Monsters” ZAZA

“Wonderland” Rye Hollow

“Movie Star” Friends For Heroes

“1,000 Years of Snow” Clouds Forming Crowns

“Scotch And A Handgun” Stephan Ashbrook

“Something Beautiful” Woke Up Falling

A1 A2 A3

A4 A5 A6

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Other Work

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adidas

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“Brands with music that fits their brand identity are 96% more likely to be recalled than those with non-fit music or no music at all.”

Adrian North and David Hargreaves Leicester University

“Music is a shortcut to the heart.”

Kevin Roberts CEO, Saatchi and Saatchi

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“Women who listened to music ran a minute or two longer than those who didn’t, adjusted their strides to run more efficiently, and had lower perceived exertion.”

Acadia University study, 2003

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Music invigorates. 31

“Participants slept longer and better, and had less daytime dysfunction, after listening to 45 minutes of music before bed.”

Journal of Advanced Nursing, 2005

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Music moves people.

Music soothes. 33

Music moves people.

85% OF INFORMATION IS DISTRIBUTED

VISUALLY*

* Millward Brown 34

41% RECEIVED IS SONIC*

* Millward Brown 35

Your audience has ears.

Does your brand have a voice?

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ENERGETIC RELAXED

Where in the sonisphere does your brand reside? Rumblefish uses many tools (like the emotion-based “Sonisphere” diagram below) to help clients pinpoint the most authentic sonic expressions of their brand identity.

Music that expresses an organization’s identity is usually defined by a relatively narrow set of parameters.

Music that an organization wants to

use to enhance its customers’ experiences

must account for the range of their

audiences’ tastes and sensibilities.

An organization’s sonic logo or signature theme should express the “sweet spot” of their sonic identity.

Music that lies outside the parameters of an organization’s sonic

identity is off-brand and thus inappropriate as a

brand-building tool.

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Step 2:

Develop a Strategy


Just like a logo, a sonic brand should be

consistent and effective across all touch points

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Step 3:

Access to Music


SM

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Studios & Networks Agencies Brands

Game Developers

Some of our clients

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Thank you.

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Rf Overview Pa Kl 5 28 08 V4

Entertainment & Humor

Transcript of Rf Overview Pa Kl 5 28 08 V4