Rashmi Natkut(Mt-II Final Report)

8/8/2019 Rashmi Natkut(Mt-II Final Report)

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INC AKOLA

Management Thesis II

A

REPORT ON

A STUDY ON THE CONSUMER PREFERENCE TOWARDS

CREDIT CARD PROVIDED BY SBI BANK

BY

RASHMI M. NATKUT

0801210211

INC, AKOLA

ORGANIZATION


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REPORT ON

A STUDY ON THE CONSUMER PREFERENCE TOWARDS

CREDIT CARD PROVIDED BY SBI BANK

Submitted To;

Mrs. Smita Kulkarni

(Faculty Guide)

(INC Akola)

Submitted By;

Rashmi M. Natkut

Envt.No.0801210211

MBA Sem-IV


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A REPORT ON

A STUDY ON THE CONSUMER PREFERENCE TOWARDSCREDIT CARD PROVIDED BY SBI BANK

Submitted By

RASHMI M.NATKUT

INC AKOLA

Undertaken At

STATE BANK OF INDIA

A report submitted in partial fulfillment

Of the requirements of

MBA Program class of 2008-2010

ICN AKOLA


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Certificate

Declaration

Acknowledgement

Summary

CONTENT

Chapter 1..

1.1) Introduction of Topic.1.2) Objectives.1.3) Limitations1.4) Research & Methodology..

Chapter 2.

Industry Profile

2.1) Sector Introduction2.2) Company Profile..

Chapter 3 ..

CREDIT CARD

3.1) Introduction about credit card.

Chapter 4

4.1) Case Study


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Chapter 5.

5.1) Data Analysis & Interpretation

Chapter 6.

Findings

Conclusion

References


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CERTIFICATE

This is to certify that the Management Thesis-II titled A STUDY ON

THE CONSUMER PREFERENCE TOWARDS CREDIT CARD

PROVIDED BY SBI BANK submitted by RASHMI M.NATKUT University

ID.No.0801210211 INC COLLEGE AKOLA in partial fulfillment of the

requirement for the degree of Master of Business Administration (Marketing

& Finance) 2008-2010

Date: Campus Co-ordinator

Mr. Rajendra Dongre

INC Akola


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(Certificate from Faculty Supervisor)

CERTIFICATE

This is to certify that the Management Thesis-II titled A STUDY ON

THE CONSUMER PREFERENCE TOWARDS CREDIT CARD

PROVIDED BY SBI BANKsubmittedsubmitted by RASHMI M.NATKUT Enroll No.

0801210211 during Semester-IV of the PG Program (Class of 2010) embodies

original work done by her.

Date Signature of the Faculty Supervisor

Name (in Capitals) :Mrs. SMITA KULKARNI

Designation : Faculty member

Center : INC, AKOLA


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DECLARATION

I hereby declare that this project work titled A STUDY ON THE CONSUMER

PREFERENCE TOWARDS CREDIT CARD PROVIDED BY SBI BANK is

my work, carried out under the guidance of my faculty guide Mrs.SMITA

KULKARNI.

This report neither full nor in part has ever been submitted for award of any other

degree of either this university or any other university.

RASHMI M.NATKUT

E.No-0801210211

INC AKOLA


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ACKNOWLEDGEMENT

It gives me an immense pleasure to submit Final Report as partial

fulfillment of MBA Programmed of INC. At this point I want to give my regards to

our Faculty guide Mrs.Smita Kulkarni Madam without her support, guidance and

encouragement it was not possible for me to complete my report.

RASHMI M. NATKUT


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SUMMARY

I am doing my management thesis on Customer preference towards

the credit card & to know the customer opinion about it. Firstly to know customer

preference towards the credit card. A very important part on my study of

management thesis the ratio of customers preference towards the credit card and

services. This research I have collected secondary information from the net &

primary information from Questionnaire.


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CHAPTER-I

Introduction

Objectives

Limitations

Methodology


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INTRODUCTION

The service industry is one of the fastest growing sectors in India

today. The upcoming sectors, which are really showing the graph towards upwards,

are Telecom, Banking, Insurance and Health Insurance and General. These sectors

have really taken over a lot of responsibility of the economy

The Indian banking can be broadly categorized into nationalized

(government owned), private banks and specialized banking institutions. TheReserve Bank of India acts a centralized body monitoring any discrepancies and

shortcoming in the system. Since the nationalization of banks in 1969, the public

sector banks or the nationalized banks have acquired a place of prominence and

has since then seen tremendous progress. The need to become highly customer

focused has forced the slow-moving public sector banks to adopt a fast track

approach. The unleashing of products and services through the net has galvanized

players at all levels of the banking and financial institutions market grid to look

anew at their existing portfolio offering. Conservative banking practices allowed

Indian banks to be insulated partially from the Asian currency crisis. Indian

banks are now quoting al higher valuation when compared to banks in other

Asian countries (viz. Hong Kong, Singapore, Philippines etc.) that have major

problems linked to huge Non Performing Assets (NPAs) and payment defaults.

Co-operative banks are nimble footed in approach and armed with efficient

branch networks focus primarily on the high revenue niche retail segments.

The Indian banking has finally worked up to the

competitive dynamics of the new Indian market and is addressing the relevant


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issues to take on the multifarious challenges of globalization. Banks that employ

IT solutions are perceived to be futuristic and proactive players capable of

meeting the multifarious requirements of the large customers base. Private

Banks have been fast on the uptake and are reorienting their strategies using the

internet as a medium The Internet has emerged as the new and challenging

frontier of marketing with the conventional physical world tenets being just as

applicable like in any other marketing medium.

The Reserve Bank of India act as a centralized bodymonitoring any discrepancies and shortcoming in the system. It is the foremost

monitoring body in the Indian financial sector. The nationalized banks (i.e.

government-owned banks) continue to dominate the Indian banking arena.

Industry estimates indicate that out of 274 commercial banks operating in India,

223 banks are in the public sector and 51 are in the private sector. The private

sector bank grid also includes 24 foreign banks that have started their operations

here. Under the ambit of the nationalized banks come the specialized banking

institutions. These co-operatives, rural banks focus on areas of agriculture, rural

development etc.,


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OBJECTIVE

To study the credit card provided by the SBI Bank.

To study the consumer preference towards credit card provided

by the SBI bank.

LIMITATION

1. Getting information from people of above profile is sometimes

difficult, they refuse to provide information and dont co-operate.


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METHODOLOGY

For making a research regarding the customer is satisfied are not so use

this strategy.

Sample Size:

A sample of 100 was selected

Survey was carried out in steps by steps:

1. First visit

2. Appointment/ Personal Interviews

Visit was made to meet with the person and ask for their suitable time for

survey and take their appointment. On their convenient day, survey was

conducted through personal interview.

Primary Data:

These kinds of data are direct or first hand data from collected respondent.

This survey was conducted on basis of primary data with tools like Personal

Interview.

For know about the services are provided by banks for that use these

services

Personal Interview:

In this, interviewer asks question to interviewee through face to face

conversion and responses are recorded.


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Secondary Data:

This kind of data is collected from sources such as Internet, reference bookand journal etc.

Statistical Concepts:

To collect the data for the survey Primary Data collection tool i.e. formal set

of questionnaire in the form of a Survey Form, had been used. A sample of

copy of which is given in the Appendix.

For the making the survey by questionnaire I use stratified sampling

method i.e. I fill up questionnaire from SBI credit card customer only.


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CHAPTER 2.

Industry Profile

COMPANY PROFILE


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INDUSTRY PROFILE

3.1 BANKING INDUSTRY

The Indian Banking industry, which is governed by the Banking Regulation Act of India,

1949 can be broadly classified into two major categories, non-scheduled banks and scheduled

banks. Scheduled banks comprise commercial banks and the co-operative banks. In terms of

ownership, commercial banks can be further grouped into nationalized banks, the State Bank of

India and its group banks, regional rural banks and private sector banks (the old/ new domestic

and foreign). These banks have over 67,000 branches spread across the country.

The first phase of financial reforms resulted in the nationalization of 14 major banks in

1969 and resulted in a shift from Class banking to Mass banking. This in turn resulted in a

significant growth in the geographical coverage of banks. Every bank had to earmark a

minimum percentage of their loan portfolio to sectors identified as priority sectors. The

manufacturing sector also grew during the 1970s in protected environs and the banking sector

was a critical source. The next wave of reforms saw the nationalization of 6 more commercial

banks in 1980. Since then the number of scheduled commercial banks increased four-fold and

the number of bank branches increased eight-fold.

After the second phase of financial sector reforms and liberalization of the sector in the

early nineties, the Public Sector Banks (PSB) s found it extremely difficult to compete with the

new private sector banks and the foreign banks. The new private sector banks first made their

appearance after the guidelines permitting them were issued in January 1993. Eight new privatesector banks are presently in operation. These banks due to their late start have access to state-

of-the-art technology, which in turn helps them to save on manpower costs and provide

betterservices.


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During the year 2000, the State Bank Of India (SBI) and its 7 associates accounted for a

25 percent share in deposits and 28.1 percent share in credit. The 20nationalized banks

accounted for 53.2 percent of the deposits and 47.5 percent of credit during the same period.

The share of foreign banks (numbering 42), regional rural banks and other scheduled

commercial banks accounted for 5.7 percent, 3.9 percent and 12.2 percent respectively in

deposits and 8.41 percent, 3.14 percent and 12.85 percent respectively in credit during the year

2000.

Current Scenario

The industry is currently in a transition phase. On the one hand, the PSBs, which are the

mainstay of the Indian Banking system are in the process of shedding their flab in terms of

excessive manpower, excessive non Performing Assets (Npas) and excessive governmental

equity, while on the other hand the private sector banks are consolidating themselves through

mergers and acquisitions.

PSBs, which currently account for more than 78 percent of total banking industry assets

are saddled with NPAs (a mind-boggling Rs 830 billion in 2000), falling revenues from

traditional sources, lack of modern technology and a massive workforce while the new private

sector banks are forging ahead and rewriting the traditional banking business model by way of

their sheer innovation and service. The PSBs are of course currently working out challenging

strategies even as 20 percent of their massive employee strength has dwindled in the wake of

the successful Voluntary Retirement Schemes (VRS) schemes.

The private players however cannot match the PSBs great reach, great size and access to

low cost deposits. Therefore one of the means for them to combat the PSBs has been through

the merger and acquisition (M& A) route. Over the last two years, the industry has witnessed

several such instances. For instance, Hdfc Banks merger with Times Bank Icici Banks

acquisition of ITC Classic, Anagram Finance and Bank of Madura. Centurion Bank, IndusindBank, Bank of Punjab, Vysya Bank are said to be on the lookout. The UTI bank- Global Trust

Bank merger however opened a pandoras box and brought about the realization that all was

not well in the functioning of many of the private sector banks.


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COMPANY PROFILE

4.1 State Bank of india.

SBI State Bank of India is the largest Bank in India and in the entire Indian Sub-continent with

far flung Branches. In fact, in regards to its employees and branches, the State Bank of India is

the largest bank in the world. Founded in 1806, SBI has evolved to be a major Bank in India to

provide financial assistance, with the most extensive Networking all over the world and many

leading SBI Associate Banks. Not Just the SBI Branches but also the SBI ATMs are found in the

nook and corner of India.

The State Bank of India has been instrumental in carrying out innovations in personalbanking to make the transactions easy for its customers. The extensive reach of SBI Branches in

the rural areas in India has made it touch the lives of the millions. In fact, The State Bank of

India is a leading Credit Card Bank that introduced the facility of ATM Cards and Internet

Banking to all its Branches in the interiors of India. In the true sense of the term, the State Bank

of India has been a visionary Bank with the incorporation of all the modern and contemporary

trends. At the same time, The State Bank of India has been instrumental in facilitating Finance

for Agriculture by dedicating special Rural Branches. Not just Financial Services, but Counseling

on the SBI-State Bank of India Interest Rates and various SBI Loans meant for laborers is

provided. In fact, SBI Card has been provided to all the rural clients so to enable them to enjoy

the fruits of Globalization. The SBI NRI Services form a core area of International Banking with

easy and speedy transfer of Funds and various schemes. In fact, owing to the international

presence of the branches of SBI, SBI NRI Services have been very popular. When it comes to the

domain of SBI Home Loans and SBI Loans, SBI Mutual Fund, it can be termed that many

Indians in India and abroad have been benefited largely. Indiahousing.com offers a

comprehensive discussion on the role played by The State Bank of India in the development of

India and the Housing sector, in particular, with its SBI Home Finance and other SBI Services.

Below is the SBI Helpline and the website link of the State Bank of India. State Bank Group,

with 13813 branches as on 30.09.2005, has the largest branch network in the world.


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State Bank Group banks have around 29% market share in deposits and 27% market

share in advances out of total commercial banks business in India.

Banking Subsidiaries.

State Bank of Bikaner and Jaipur (SBBJ)

State Bank of Hyderabad (SBH)

State Bank of Indore (SBIr)

State Bank of Mysore (SBM)

State Bank of Patiala (SBP)

State Bank of Saurashtra (SBS)

State Bank of Travancore (SBT)

Foreign Subsidiaries.

State bank of India International (Mauritius) Ltd.

State Bank of India (California).

State Bank of India (Canada).

INMB Bank Ltd, Lagos.

Non- banking Subsidiaries.

SBI Capital Markets Ltd (SBICAP)

SBI Funds Management Pvt. Ltd (SBI FUNDS)

SBI DFHI Ltd (SBI DFHI)

SBI Factors and Commercial Services Pvt. Ltd (SBI FACTORS)


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SBI Cards & Payments Services Pvt. Ltd. (SBICPSL)

Joint ventures.

SBI Life Insurance Company Ltd (SBI LIFE).

Activities:

Large network of branches in India and abroad. The State Bank of India 14 Local

Head Offices and 57 Zonal Offices are located at important cities spread

throughout the country. State Bank of India has 52 foreign offices in 34

countries across the globe. The Corporate Accounts Group is a Strategic

Business Unit of the Bank set up exclusively to fulfill the specialized

banking needs of top corporate in the country. State Bank of India

administrative structure is well equipped to oversee the

The main activities of are into -

Personal Banking.

NRI Services.

Agriculture.

International.

Corporate.

SME.

Domestic Treasury.


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CHAPTER 3.

INTRODUCTION ABOUT CREDIT CARD


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DEFINATON OF CREDIT CARD:-

A credit card is a system of payment named after the small plastic card issued to users of

the system. In the case of credit cards, the issuer lends money to the consumer (or the user) to be

paid later to the merchant. ...

A credit card is a financial instrument, which can be used more than once to borrow

money or buy products and services on credit. Banks, retail stores and other businesses

generally issue these.

a card (usually plastic) that assures a seller that the person using it has a satisfactory

credit rating and that the issuer will see to it that ...

A credit card can be viewed as a payment mechanism which enables the holder of

the card to purchase the goods (or services) without parting with immediate cash; an make a one-

time payment at the end of a specified period (known as the billing cycle which is usually a

month) with a provision for spreading this payment over several easy installment. In this way,

the card holder manages to postpone the expenditure by usage of card availing credit from the

issuer of the card. It should be noted that credit is given by the issuer of the card and not by the

member establishment that had accepted the usage of card on purchase by cardholder. Thus we

find that credit card is essentially a pay Later Product along the dimension of time for

settlement or payment. Credit cards are a form of consumer loan, a revolving credit account that

has a credit line of a specific amount that can be borrowed against in part or in full. As the

outstanding balance is paid, the available credit line is restored for use again.

Credit Cards give you a smart way to shop, and offer you flexibility and

convenience in managing your finances. ICICI Bankcredit cards provide a host of exciting

offers and benefits such as low interest rates, rewards programs, and a high credit and cash limit.

We offer different types ofcredit card to suit the different needs and requirements for added

features


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A credit card is part of a system ofpayments named after the small plastic card issued to users

of the system. It is a card entitling its holder to buy goods and services based on the holders

promise to pay for these goods and services. [1]The issuer of the card grants a line of credit to the

consumer(or the user) from which the user can borrow money for payment to a merchant or as a

cash advance to the user. A credit card is different from a charge card, where a charge card

requires the balance to be paid in full each month. In contrast, credit cards allow the consumers

to 'revolve' their balance, at the cost of having interest charged.

Parties involved:-

Cardholder: The holder of the card used to make a purchase; the consumer. Card-issuing bank: The financial institution or other organization that issued the credit

card to the cardholder. This bank bills the consumer for repayment and bears the risk that

the card is used fraudulently. American Express and Discover were previously the onlycard-issuing banks for their respective brands, but as of 2007, this is no longer the case.

Merchant: The individual or business accepting credit card payments for products or

services sold to the cardholder Acquiring bank: The financial institution accepting payment for the products or services

on behalf of the merchant. Independent sales organization : Resellers (to merchants) of the services of the acquiring

bank. Merchant account: This could refer to the acquiring bank or the independent sales

organization, but in general is the organization that the merchant deals with. Credit Card association: An association of card-issuing banks such as Visa,MasterCard,

Discover, American Express, etc. that set transaction terms for merchants, card-issuing

banks, and acquiring banks. Transaction network: The system that implements the mechanics of the electronic

transactions. May be operated by an independent company, and one company may

operate multiple networks. Transaction processing networks include: Cardnet, Nabanco,

Omaha, Paymentech, NDC Atlanta, Nova, TSYS, Concord EFSnet, and VisaNet.[4] Affinity partner: Some institutions lend their names to an issuer to attract customers that

have a strong relationship with that institution, and get paid a fee or a percentage of the

balance for each card issued using their name. Examples of typical affinity partners aresports teams, universities, charities, professional organizations, and major retailers.

History Of credit card

The concept of using a card for purchases was described in 1887 by Edward Bellamy in his

utopian novelLooking Backward. Bellamy used the term credit cardeleven times in this novel.[26]

The modern credit card was the successor of a variety of merchant credit schemes. It was first

used in the 1920s, in the United States, specifically to sell fuel to a growing number of

automobile owners. In 1938 several companies started to accept each other's cards. Western
http://en.wikipedia.org/wiki/Paymenthttp://en.wikipedia.org/wiki/Plastichttp://en.wikipedia.org/wiki/Credit_card#cite_note-0%23cite_note-0http://en.wikipedia.org/wiki/Credit_card#cite_note-0%23cite_note-0http://en.wikipedia.org/wiki/Line_of_credithttp://en.wikipedia.org/wiki/Consumerhttp://en.wikipedia.org/wiki/Merchanthttp://en.wikipedia.org/wiki/Cash_advancehttp://en.wikipedia.org/wiki/Charge_cardhttp://en.wikipedia.org/wiki/Credit_card_interesthttp://en.wikipedia.org/wiki/Consumerhttp://en.wikipedia.org/wiki/Acquiring_bankhttp://en.wikipedia.org/wiki/Independent_sales_organizationhttp://en.wikipedia.org/wiki/Merchant_accounthttp://en.wikipedia.org/wiki/Visa_(company)http://en.wikipedia.org/wiki/MasterCardhttp://en.wikipedia.org/wiki/Discoverhttp://en.wikipedia.org/wiki/American_Expresshttp://en.wikipedia.org/wiki/Credit_card#cite_note-3%23cite_note-3http://en.wikipedia.org/wiki/Credit_card#cite_note-3%23cite_note-3http://en.wikipedia.org/wiki/Edward_Bellamyhttp://en.wikipedia.org/wiki/Looking_Backwardhttp://en.wikipedia.org/wiki/Looking_Backwardhttp://en.wikipedia.org/wiki/Credit_card#cite_note-25%23cite_note-25http://en.wikipedia.org/wiki/Fuelhttp://en.wikipedia.org/wiki/Automobilehttp://en.wikipedia.org/wiki/Western_Unionhttp://en.wikipedia.org/wiki/Paymenthttp://en.wikipedia.org/wiki/Plastichttp://en.wikipedia.org/wiki/Credit_card#cite_note-0%23cite_note-0http://en.wikipedia.org/wiki/Line_of_credithttp://en.wikipedia.org/wiki/Consumerhttp://en.wikipedia.org/wiki/Merchanthttp://en.wikipedia.org/wiki/Cash_advancehttp://en.wikipedia.org/wiki/Charge_cardhttp://en.wikipedia.org/wiki/Credit_card_interesthttp://en.wikipedia.org/wiki/Consumerhttp://en.wikipedia.org/wiki/Acquiring_bankhttp://en.wikipedia.org/wiki/Independent_sales_organizationhttp://en.wikipedia.org/wiki/Merchant_accounthttp://en.wikipedia.org/wiki/Visa_(company)http://en.wikipedia.org/wiki/MasterCardhttp://en.wikipedia.org/wiki/Discoverhttp://en.wikipedia.org/wiki/American_Expresshttp://en.wikipedia.org/wiki/Credit_card#cite_note-3%23cite_note-3http://en.wikipedia.org/wiki/Edward_Bellamyhttp://en.wikipedia.org/wiki/Looking_Backwardhttp://en.wikipedia.org/wiki/Credit_card#cite_note-25%23cite_note-25http://en.wikipedia.org/wiki/Fuelhttp://en.wikipedia.org/wiki/Automobilehttp://en.wikipedia.org/wiki/Western_Union


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Union had begun issuing charge cards to its frequent customers in 1921. Some charge cards were

printed on paper card stock, but were easily counterfeited.

The Charga-Plate was an early predecessor to the credit card and used during the 1930s and late

1940s. It was a 2 1/2" x 1 1/4" rectangle of sheet metal, similar to a military dog tag, that was

embossed with the customer's name, city and state (no address). It held a small paper card for asignature. It was laid in the imprinter first, then a charge slip on top of it, onto which an inked

ribbon was pressed.[27]Charga-Plate was a trademark of Farrington Manufacturing Co. Charga-Plates were issued by large-scale merchants to their regular customers, much like department

store credit cards of today. In some cases, the plates were kept in the issuing store rather than

held by customers. When an authorized user made a purchase, a clerk retrieved the plate from thestore's files and then processed the purchase. Charga-Plates speeded back-office bookkeeping

that was done manually in paper ledgers in each store, before computers.

The concept of customers paying different merchants using the same card was invented in 1950

by Ralph Schneider and Frank X. McNamara, founders ofDiners Club, to consolidate multiple

cards. The Diners Club, which was created partially through a merger with Dine and Sign,produced the first "general purpose" charge card, and required the entire bill to be paid with each

statement. That was followed by Carte Blanche and in 1958 by American Express which createda worldwide credit card network.

Bank of America created theBankAmericardin 1958, a product which, with its overseas

affiliates, eventually evolved into the Visa system. MasterCard came to being in 1966 when a

group of credit-issuing banks established MasterCharge; it received a significant boost whenCitibankmerged its proprietary Everything Card, launched in 1967, into Master Charge in 1969.

The fractured nature of the U.S. banking system meant that credit cards became an effective way

for those who were traveling around the country to move their credit to places where they could

not directly use their banking facilities. In 1966 Barclaycard in the UK launched the first creditcard outside of the U.S.

There are now countless variations on the basic concept of revolving credit for individuals (as

issued by banks and honored by a network of financial institutions), including organization-branded credit cards, corporate-user credit cards, store cards and so on.

In contrast, although having reached very high adoption levels in the US, Canada and the UK, it

is important to note that many cultures were much more cash-oriented in the latter half of the

twentieth century, or had developed alternative forms of cash-less payments, such as Carte bleueor the Eurocard (Germany, France, Switzerland, and others). In these places, the take-up of credit

cards was initially much slower. It took until the 1990s to reach anything like the percentage

market-penetration levels achieved in the US, Canada, or the UK. In many countries acceptancestill remains poor as the use of a credit card system depends on the banking system being

perceived as reliable.

In contrast, because of the legislative framework surrounding banking system overdrafts, some

countries, France in particular, were much faster to develop and adopt chip-based credit cardswhich are now seen as major anti-fraud credit devices.
http://en.wikipedia.org/wiki/Western_Unionhttp://en.wikipedia.org/wiki/Dog_tag_(identifier)http://en.wikipedia.org/wiki/Credit_card#cite_note-26%23cite_note-26http://en.wikipedia.org/wiki/Credit_card#cite_note-26%23cite_note-26http://en.wikipedia.org/wiki/Credit_card#cite_note-26%23cite_note-26http://en.wikipedia.org/wiki/Frank_McNamarahttp://en.wikipedia.org/wiki/Diners_Clubhttp://en.wikipedia.org/wiki/Charge_cardhttp://en.wikipedia.org/wiki/American_Expresshttp://en.wikipedia.org/wiki/Bank_of_Americahttp://en.wikipedia.org/wiki/VISA_(credit_card)http://en.wikipedia.org/wiki/MasterCardhttp://en.wikipedia.org/wiki/Citibankhttp://en.wikipedia.org/wiki/Everything_Cardhttp://en.wikipedia.org/wiki/Barclaycardhttp://en.wikipedia.org/wiki/Carte_Bleuehttp://en.wikipedia.org/wiki/Eurocard_(payment_card)http://en.wikipedia.org/wiki/Western_Unionhttp://en.wikipedia.org/wiki/Dog_tag_(identifier)http://en.wikipedia.org/wiki/Credit_card#cite_note-26%23cite_note-26http://en.wikipedia.org/wiki/Frank_McNamarahttp://en.wikipedia.org/wiki/Diners_Clubhttp://en.wikipedia.org/wiki/Charge_cardhttp://en.wikipedia.org/wiki/American_Expresshttp://en.wikipedia.org/wiki/Bank_of_Americahttp://en.wikipedia.org/wiki/VISA_(credit_card)http://en.wikipedia.org/wiki/MasterCardhttp://en.wikipedia.org/wiki/Citibankhttp://en.wikipedia.org/wiki/Everything_Cardhttp://en.wikipedia.org/wiki/Barclaycardhttp://en.wikipedia.org/wiki/Carte_Bleuehttp://en.wikipedia.org/wiki/Eurocard_(payment_card)


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CHAPTER 5.

CASE STUDY


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Case study:

State bank of India:

State bank of India come into existence with the integration of Imperial Bank of

India with other state-owned and state- associated banks in 1955. In the year

12959, with the passage of an act by the Indian parliament, enabling the takeover

of eight former state- associated banks as its associate banks, state Banks of India

had 480 offices comprising branches, sub offices and three local head offices

inherited from the Imperial Bank. There was a dramatic change in the post-19911

liberalization period. SBI like all the other Indian competition. The entire Indian

bank, including SBI, was concentrating more on retailing banking. Had geared up

its operations better, compared to other banks. They now shifted their focus from,

mass banking to customize abloom. With the introduction of these schemes, the

bank has emerged as the main competitor for the probate banks like HDFC,ICICI,

which were the quite apart because of there flexibility in offering services. The

bank also offers ATM services to customers of the other bank /Including private

banks, at minimal cost because of this wide network.


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CHAPTER 6

Data Analysis & Interpretation


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Who are you?

Businessman 63Salaried person 37

From the above analysis

The 63% are businessman and 37% salaried person out of 100 customer are using

credit card of SBI bank.


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Which type of a/c do you have?

Saving A/c 42

Current A/c 59

Salary A/c 12

The 37% customer having saving A/c, 52% of customer having current A/c and

11% customer having salary A/c in bank.


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How much saving you kept in bank?

upto 10000 44

10000 -100000 16

100000 - 500000 4

above 500000 0

From the figure I find that 44 i.e. 81.48% customer keep their saving in bank upto

10000 , 6 i.e. 11.11% customer keep their saving upto 10000 100000 and 4i.e.

7.41% customer keep their saving upto 100000 - 500000


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What is your monthly income?

5000 - 10000 2310000 - 15000 1715000 - 20000 44above 20000 16

From the table - the 23% customers monthly income is 5000 10000, 17%

customers monthly income is 10000 15000, 44%customers monthly income is

15000 20000 and 16% customers monthly income is above 20000.


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Which type of credit card you have?

Silver credit card 53

Gold credit card 18

Platinum card 23

Commercial card 6

From the table the 53% customers having silver credit card, 18% customers

having value gold credit card, 23% customers having platinum credit card, 6%

customers having commercial card


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Why you are prefer credit card?

To carry transaction 41

To maintain liquidity 9

Safety 38

Other 12

From the table the 41% customers prefer credit card to carry easy transaction, 9%

customers prefer credit card to maintain liquidity, 38% customers prefer credit card

for safety purpose and 12% are preferring other category


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At what basis do you have credit card?

You are pay for this 77

Free credit card 23

The 77% customers having credit card on payment basis they have to pay some

charges for the card and 23% customers having free credit card


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FINDINGS


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This study is based on the consumer preference towards credit card provided by

SBI Bank. Now-a-days banks are providing so many credit card to their customer

according to their category. So the study shows which credit card consumer prefer

most.

Findings of the study are as given follows:-

1) The 63% are businessman and 37% salaried person out of 100 customer are

using credit card of SBI bank.

2) The 37% customer having saving A/c, 52% of customer having current A/c and

11% customer having salary A/c in bank.

3) From the figure I find that 44 i.e. 81.48% customer keep their saving in bank

upto 10000 , 6 i.e. 11.11% customer keep their saving upto 10000 100000 and

4i.e. 7.41% customer keep their saving upto 100000 - 500000.

4) From the table - the 23% customers monthly income is 5000 10000, 17%

customers monthly income is 10000 15000, 44%customers monthly income is

15000 20000 and 16% customers monthly income is above 20000.

5) From the table the 77% customers having credit card on payment basis theyhave to pay some charges for the card and 23% customers having free credit card.

6) From the table the 53% customers having silver credit card, 18% customers

having value gold credit card, 23% customers having platinum credit card, 6%

customers having commercial card.

7) From the table the 41% customers prefer credit card to carry easy transaction,

9% customers prefer credit card to maintain liquidity, 38% customers prefer credit

card for safety purpose and 12% are preferring other category.


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CONCLUSION


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From that study I am reach to some conclusion these are following

A credit card can be viewed as a payment mechanism which enables the

holder of the card to purchase the goods (or services) without parting with

immediate cash; an make a one-time payment at the end of a specified

period.

They are provided credit card in four category i.e. classic credit card, special

benefit credit card, premium credit card, commercial credit card.

When they are provided credit card they saw monthly income and they

require all documentation.

They offering credit is the main service in that they also categories their

customer in different category. In that they provide credit to their customer.

They also provide free credit card to classic and preferred customer.

From that study I conclude that consumer having silver credit card so they

most prefer silver credit card.


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REFERENCE


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http://en.wikipedia.org/wiki/Banking_in_India

http://www.ibef.org/industry/Banking.aspx

///I:/sbi bank/creditcard.htm

www.sbi.com

An Overview of Banking

http://en.wikipedia.org/wiki/Credit_card#Interest_charges
http://www.ibef.org/industry/Banking.aspxhttp://www.sbi.com/http://en.wikipedia.org/wiki/Credit_card#Interest_chargeshttp://www.ibef.org/industry/Banking.aspxhttp://www.sbi.com/http://en.wikipedia.org/wiki/Credit_card#Interest_charges


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QUESTIONNAIRE

1) Who are you?

Businessman Salaried Person

2) Which type of A/c do you have?

Saving A/c Current A/c Salary A/c

3) How much saving you are kept in Bank?

Up to 10000 10000 -100000

100000 - 500000 500000 above

4) What is your monthly income?

5000 10000 10000 15000

15000 20000 20000 above

5) At what basis credit card you have?

Amount pay for this

Free credit card

6) which type of credit card you prefer?

Silver credit card Value plus credit card

Premium credit card Commercial credit card

7) why you are prefer credit card?

To carry transaction to maintain liquidity

Safety Other

Rashmi Natkut(Mt-II Final Report)

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Transcript of Rashmi Natkut(Mt-II Final Report)