Rashmi Sinha, SlideShare

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Fast, cheap and barely in control: 10 lessons from SlideShare. Rashmi Sinha, SlideShare. SlideShare. best place in the world to share presentations. Taking over the world (one PowerPoint at a time!). 1. Make your app useful. Solve one problem really well. Make app social. - PowerPoint PPT Presentation

Transcript of Rashmi Sinha, SlideShare

  • Rashmi Sinha,SlideShareFast, cheap and barely in control: 10 lessons from SlideShare

  • SlideShare... best place in the world to share presentations

  • Taking over the world (one PowerPoint at a time!)

  • 1. Make your app useful

  • Solve one problem really well

  • Make app socialSlideShare as non social appNo virality

  • 2. Speed is imperative

  • Why startups need speed?

  • Small & fast

  • Set the tone for speedIn development, design

  • Be agile(worry about scaling later)

  • 3. Ideas are dime a dozen

  • Focus on executionCan we execute on this?How fast? When can we start work?What will first version take?What metrics to track progress?What will we push back to work on this?

  • 4. What to build

  • We build products we use ourselves

  • 37signals: Build less

  • Add complexity for right reasonsStart with lessAdd complexity (if needed)Remove features Get people used to change

  • To build a feature or not toListen to loudest?Watch metrics?

  • How to double traffic?

  • Anatomy of a feature launch

  • 5. How to Launch

  • The AlphaFeedback to the embedNo publicityBrowser compatibility issues

  • How developed should a Beta be?(Enough to get point across)

  • SlideShare launchInvite only: Before or after launch?AlphaStealth modeOpen to allLaunchInvite only

  • Year 1 Open to allLaunchInvite only

  • 6. Focus on your users, not your competition

  • 7. Dont spend too much time on Biz Dev

  • 8. Use metrics to make decisions

  • What metrics?Performance: page load times, errorsTraffic: Web logsDatabase tracking: No. registrations, login, uploads, contactsCustomer feedback emails

  • How metrics?A/B testingMetrics Dashboard: Shadow AppDaily Email reports

  • Get team buy-in for metrics

  • Metrics and the danger of local minima

  • 9. Hire Design Engineers

  • 10. Find your community

  • Community is a great way to growReduce marketing costs, users evangelize

  • 11. Outsource what is not your core competency

  • Outsource complexityAmazon S3, EC2Dedicated servers instead of colocationGoogle AdsGoogle SearchDifferent widgets (Gigya, AddThis)

  • My slides at http://www.slideshare.net/tag/w2e

    Find me at www.slideshare.net/rashmiwww.twitter.com/rashmi

    http://www.flickr.com/photos/[email protected]/3042350908/*Fast, Cheap and Out of Control is a 1997 film by documentary filmmaker Errol Morris. It profiles four subjects with extraordinary careers: a lion trainer, a topiary sculptor, a mole rat specialist, and a robot scientist.**Why choose

    Describe three popularity methodsStart May 06 > Beta > Launch Oct 06 > Grow > Grow more > Angel funding Dec 07 > Series A Apr 08 > Grow more

    *Natual advantage**What type of hostingDevelopers love itIts good for fast, agile teamsWe hit scalability issues, but Twitter hitting them first!So far, its been solvableNot enough CPU. Doubled spend on machines.Split Web servers from App serversAs system gets load, some parts of system get used more, code needs to be optimizedDatabase scaling issues currentlySolving problems as they arise, but architecting for scaling

    Dedicated hosting provider is compromiseHaving tech resources outside organization you can call onReduces initial expenseGood sys admins harder to find than good devs

    MindCanvas: Could sell into marketSlideShare: Understood market

    *Customer requests?At any given timeList of 15 to-do featuresMany bugs to fixCustomer requests


    slidecasting*http://rashmisinha.com/2006/08/08/my-slides-for-webvisions-designing-for-social-sharing/*Engineers and designers can both resist for diff reasons *